INTERNET CURRICULUM PROJECT: TWITTER AND SPLASHCAST

TEACHING WITH TECHNOLOGYFALL 2008

Designed by: Nicole Pluchino

TWITTER A little history on Twitter…

Twitter was founded by Jack Dorsey in May of 2007. Twitter.com

A free social networking and micro- blogging service, that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

Using Twitter: Users are able to make short posts about what’s going on that

minute in their life.

WHAT ARE YOU DOING?

Creating an Account Very Easy and User Friendly Look for friends once you post your first “tweet” Posting Tweets

Users can access twitter in many ways: The site www.twitter.com Email Cell Phones/PDA’s (iPhone) Text Messaging Instant Messaging

Subscribing to get notifications.

MY TWITTER ACCOUNT

TWITCHING ABOUT TWITTER?

Very popular among this generations “texting” and Iming crowd.

Short way of blogging Hassle free set up No need for a computer Keeping in touch with

family/friends

Interruptions every minute of the day

Busy work days Do you care?

Positives Negatives/Questions

TWITTER’S EVERYWHERE Twitter is completely FREE! Windows Desktop – Twitteroo Add-ons and Spinoffs :

Twifferific TwitterVision TwitterMap

Watch this! http://www.youtube.com/watch?v=ddO9idmax0o

SPLASHCAST

SPLASHCAST Is a content syndication service designed specifically for emerging high-

growth media, such as social networks and mobile devices. Users create and distribute embeddable

micro-channels of continuously refreshed and entertaining content that consumers choose to engage with, share and use to interact with other like-minded people.

Audience With SplashCast, brands can reach even the most elusive audiences in a

smart, efficient way. Nike, MTV, Universal, PBS, and Converse

Micro-Channels Social Networking Pages Blogs Websites Video enabled Mobile Devices (iPhone)

WHO IS SPLASHCAST IS GEARED TOWARDS?

Matches consumer brands with great video content that appeals to specific audiences, then creates branded micro-channels that audiences want, share, and use to interact with like-minded people.

The micro-channels are embeddable on social networking sites such as Facebook and MySpace, and are easy to share.

Micro-channels are a highly targeted, and measurable way to get 15-34 year olds to engage positively with your brand.

Nike, Red Bull, Converse and many others, have incorporated SplashCast micro-channels into their online marketing.

Advertisers Content Providers

•Offers media companies the most effective way to immediately leverage their media assets to generate new revenue.

•Consumers download and share these micro-channels on social networking sites like Facebook and MySpace, making them an extremely attractive marketing platforms for advertisers.

EXAMPLE OF A SPLASHCAST

SplashCast Example

TWITTER AND SPLASHCAST FOR THE CLASSROOM

Twitter Creating accounts for

your class.

Students helping other students.

Teachers seeing what their students might need help on.

SplashCast Useful for projects Researching Make their own casts Informational

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