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"If you build it, they will come." That used to be the saying in the early days of the iPhone App Store. But now the gold rush is over and now your efforts towards marketing become increasingly essential. There are some basic and not-so-basic things you can do to make sure your app stands out from the day it is launched.

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Page 1: I Phone Apps, Henry Balanon, Oct 28, 09

Henry Balanon

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Bickbot

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What’s !rst?

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Do that and nothing else

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Better app > Fast to Market

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Less/Polished > More/Ugly

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Make an awesome app

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You

People

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You

People

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OMG APPLE (408) 996-1010

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Apply for an ADA

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focus on apple’s feature push-list

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Hacker Tip

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Create an internal evangelist

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Press

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Think about who will buy your app

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EVERYONE

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RELEVANT

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Photo App

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LA2M-Lens

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Make Contact

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A day before launch

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Press Email Essentials

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Angles

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FREE

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ABGT

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Always Be Getting Testimonials

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Testimonials

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MISC

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70%

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iShoot

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iFitness

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In-app Advertising

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know when to fold em

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uQestions?

Hnery [email protected]://twitter.com/balanon

mailto:[email protected]
mailto:[email protected]
http://twitter.com/balanon
http://twitter.com/balanon
Page 74: I Phone Apps, Henry Balanon, Oct 28, 09

Questions?

Henry [email protected]://twitter.com/balanon

mailto:[email protected]
mailto:[email protected]
http://twitter.com/balanon
http://twitter.com/balanon

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