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TRANSCRIPT
1
- ..................................................................................................................................................... i 1 ................................................................................................................................................ 3
1-1 ..................................................................................................................................... 3 1-2 3 .............................................................................................. 4
2 ........................................................................................................... 5 2-1 ......................................................................................................................................... 5 2-2 ......................................................................................................................................... 6
2-2-1 ................................................................................................................... 6 2-2-2 ................................................................................................................ 9
2-3 .............................................................................................................................................. 10 2-3-1 ......................................................................................................................... 10 2-3-2 ................................................................................................................. 19
2-4 .............................................................................................................................................. 32 2-4-1 ................................................................................................................. 32 2-4-2 ................................................................................................... 33
3 .................................................................................................. 34 3-1 ....................................................................................................................................... 34 3-2 ....................................................................................................................................... 35
3-2-1 .................................................................. 35 3-2-2 ................................................................................................................................ 35 3-2-3 ................................................................................................................................ 36 3-2-4 ............................................................................................................................ 37
3-3 .............................................................................................................................................. 39 3-3-1 11 ....................................................................................................................... 39 3-3-2 ............................................................................................... 46 3-3-3 ....................................................................................................................................... 51
3-4 .............................................................................................................................................. 55 3-4-1 ................................................................................................................. 55 3-4-2 ................................................... 61 3-4-3 ................................................................................................... 63
4 .................................... 64 4-1 ....................................................................................................................................... 64 4-2 ....................................................................................................................................... 65 4-3 .............................................................................................................................................. 67 4-4 .............................................................................................................................................. 72
4-4-1 ........................................ 72 4-4-2 ................................................................................................... 73
2
5 .............................................................................................................................................. 74 5-1 ..................................................................... 74
5-1-1 ..................................................................... 74 5-1-2 .................................................................................... 76
5-2 ........................................................................................................................ 78 ....................................................................................................................................................... 81
................................................................... 81 .................................................................................................................. 82
.......................................................................................................................... 91 ............................................... 96
............................................................................................................. 100 ............................................................................................................. 109
A ................................................................................................................................... 113 ................................................................................................................................... 121
..................................................................................................... 128 ................................................................................................................ 132 ................................................................................................................ 135
....................................................................................... 144 ................................................................. 148
................................................................................................................ 148 ........................................................................................................................ 151
................................................................................................................ 154 ........................................................................................................................... 157
........................................................................................................................ 160 ............................................................................................................................... 163
................................................................................................................................... 167
1 1-1
3
1 1-2 (3 )
4
2-1
5
2-2
6
2-2
7
..
2-2
8
2-2
9
2-3
10
2-3
11
2-3
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2-3
13
2-3
14
2-3
15
11
2-3
16
2-3
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2-3
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2-3
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2-3
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2-3
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792,100 1.25 990,125 82,511 2 792,100 792,100 66,008 2 227,900 3 75,900 1 1.25+ 2 +
594,200
2-3
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25
16 3
2-3
26
2-3
27
18
2 3 15a
2 3 15b
2 3 16
2-3
28
2 3 17
2 3 18a
2 3 18b
2-3
29
2 3 18c
2 3 19
2 3 20a
2-3
30
2 3 20b
30
30
2-3
31
2-4
32
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3-1
34
3-2
35
A
3-2
36
3-2
37
3 2 1 4P
3-2
38
3 2 2
3-3
39
3 2 3
8 72.3
2 18.2
1 9.1
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40
3 2 4a
3 2 4b
3-3
41
3 2 5
3-3
42
3 2 6a
3 2 6b
Product
3 2 7 Prodct
3-3
43
Price
3 2 8 Price
Place
3 2 9 Place
6 45.5
4 36.4
1 18.2
Promotion
3-3
44
3 2 10 Promotion 4 36.4
2 18.2
1 9.1
HP 1 9.1
3 27.3
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3 2 11
3-3
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C D E F
(%) 27.3 74.2 31.5 37.5 89.9 58.6 49.2 23.5 16.8 29.6 100.0 94.8
(%) 11.2 2.5 2.4 3.8 4.8 1.9 6.7 0.2 3.1 5.4 10.5 4.2
(%) 49.8 54.1 36.2 32.8 (*2) 29.7 54.9 34.6 37.2 42.7 41.0 57.5
1 3,429 4,548 5,126 7,692 2,380 13,404 4,830 6,912 8,392 8,304 1,468 5,424
1 1,708 2,460 1,853 2,532 3,972 2,650 2,388 3,120 3,540 602 3,048
1 1,065 2,136 3,108 5,940 1,760 5,623 1,590 3,527 28,691 7,458 1,251 4,121
1 (*1) 959 2,050 3,264 1,344 286 650 2,509 22,822 3,101 (*1) 1,931
(%) 108.6 173.4 155.8 147.5 63.4 239.9 217.2 101.8 765.9 183.1 1,001.2 211.7
(%) (*1) 162.8 3.5 17.3 155.9 298.6 (*1) 24.3 (*1) 51.8 14.5 37.2
( ) (*1) 1.4 1.9 4.4 0.4 0.8 (*1) 1.3 (*1) 4.5 10.9 4.4
(%) (*1) 165.5 122.6 206.7 121.8 33.4 61.4 196.6 86.7 141.7 9.6 228.8
(%) 8.0 29.9 57.1 30.5 62.7 52.2 75.2 39.0 97.2 36.8 -15.5 24.5
3-3
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170-0004 3 34 7 TEL 03-3915-9051 F X 03-3915-9166
