i -route _ retail revolution
TRANSCRIPT
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retailrevolution!
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CAMBIA il metodo di acquisto del consumatore
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CAMBIA il metodo di acquisto del consumatore
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BABY BOOMERS1950 - 1960
GENERAZIONE X1960 - 1980
MILLENNIALS1980 - 2010
GENERAZIONE Z2010 - - - - >
ENTRO IL 2020 META’ DELLA
FORZA LAVORO SARA’
COSTITUITA DA “MILLENNIALS”
20402015 203020252020
FOCUS ON:NEW MILLENNIALS
SONO IPERCONNESSISONO MULTIMEDIALIMIRANO ALLA RAPIDITA’ E NON ALL’ACCURATEZZACONDIVIDONO SUI SOCIALSENSIBILI AI PROBLEMI GLOBALI
cambia il metodo di acquisto del consumatore 03
fonte “Il Corriere della Sera” rubrica “La ventisettesima Ora” del 24.01.2015
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QUALIsono le PREVISIONI?
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quali sono le previsioni ? 05
0
4000
8000
12000
14000
10000
6000
2000
2006
IL TREND DELLE VENDITE E-COMMERCE IN ITALIA
2007 2008 2009 2010 2011 2012 2013 2014
+23%+14%
+0%
+17%
+19%+19%
+18%
+17%
13.203min €
11.307min €
9.565min €
8.081min €
6.779min €
5.772min €
5.754min €
5.032min €
4.107min €
fonte “www.osservatori.net”, L’Ecommerce B2C in Italia: le prime evidenze per il 2014
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quali sono le previsioni ? 06
0%
10%
20%
30%
35%
25%
15%
5%
UK GERMANY US WORLDWIDE ROW FRANCE
2014
2020
LA CRESCITA DELL’ E-COMMERCE NEL SETTORE LUXURY
fonte “ContactLab Simulation”, stima Exane BNP Paribas
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IL FISICO
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I PLUS DEL
NEGOZIO TRADIZIONALE
diventaFISICO-DIGITALE
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I PLUS DEL
NEGOZIO TRADIZIONALEI PLUS DELLO
SHOPPING ONLINE
- PIACERE DI FARE SHOPPING
- TOCCARE E PROVARE IL PRODOTTO
- RAPPORTO DIRETTO CON LO STAFF
- VISITARE UN LUOGO ESPERIENZIALE
- VIVERE I VALORI DEL BRAND
- H24 SHOPPING
- VASTO ASSORTIMENTO
- COMPARAZIONE DI PRODOTTI
- COMODITA’
- BEST PRICE
IL NEGOZIODEL FUTURO
- CONCEPT STORE EMOZIONALE
- MAX ASSORTIMENTO E ZERO STOCK
- MULTI SERVICE
- FORTE PRESENZA TECNOLOGICA
- IL CLIENTE DIVENTA “FOLLOWER”
08
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come funzionail format
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Try In Store & Buy Online?
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HOWTO SHOP?
- SELF SERVICE O SERVIZIO 1-TO-1
- STAFF SEMPRE A DISPOSIZIONE ALL’INTERNO DELLO SHOWROOM
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TOUCH&FEEL
- TOCCA CON MANO IL PRODOTTO E VIVI L’EMOZIONE DEL BRAND
TRY THEPRODUCT
- CERCA L’ARTICOLO PIU’ ADATTO E PROVALO!
ENJOY THECOMMUNITY
- CONDIVIDI LA TUA ESPERIENZA CON IL BRAND
HANDS-FREE
- L’ORDINE SARA’ EFFETTUATO ONLINE E SPEDITO DOVE PREFERISCI
come funziona il format Try In Stor & Buy Online ? 10
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- CONDIVIDI LA TUA ESPERIENZA CON IL BRAND
HANDS-FREE
- L’ORDINE SARA’ EFFETTUATO ONLINE E SPEDITO DOVE PREFERISCI
BRAND?
QUALI i vantaggi per il
fonte “Il Corriere della Sera” rubrica “La ventisettesima Ora” del 24.01.2015
UNIQUEBRAND
EXPERIENCE
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BRAND
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PIATTAFORMADISTRIBUTIVA
CENTRALIZZATA
PROFILAZIONEDEI
CLIENTI FINALIIN STORE
OFFERTADELL’INTERA
COLLEZIONE
NUOVEOPPORTUNITA’DISTRIBUTIVE
quali i vantaggi per il brand ?
MERCHANT/PUNTO VENDITA?
12
BRAND? UNIQUEBRAND
EXPERIENCE
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ZERO STOCK
PIATTAFORMADISTRIBUTIVA
CENTRALIZZATA
MERCHANT/PUNTO VENDITA?
QUALI i vantaggi per il
fonte “www.osservatori.net”, L’Ecommerce B2C in Italia: le prime evidenze per il 2014
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MERCHANT/PUNTO VENDITA
quali i vantaggi per il merchant/punto vendita ?
ZERO STOCK
NO INVENTARIO, GESTIONE SCORTE,
RIASSORTIMENTI
MASSIMAOFFERTA
INTERAZIONEFISICA E DIGITALE
CON I CLIENTI
NEGOZIO COMESERVICE HUB
14
fonte “ContactLab Simulation”, stima Exane BNP Paribas
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QUALI i vantaggi per il CONSUMER?
INTERAZIONEFISICA E DIGITALE
CON I CLIENTI
WALK OUTHANDS FREE
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CONSUMER
WALK OUTHANDS FREE
SHOPPINGEXPERIENCE
PERSONALIZZATA
ASSORTIMENTOTOTALE
PERSONALSHOPPING
ONLINE E OFFLINE
SPEDIZIONE E CONSEGNA
DEDICATE
quali i vantaggi per il consumer ? 16
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