i social media comunicano la salute
DESCRIPTION
Presentazione per l'evento dell'8 luglio 2009 e-care Forum a MilanoTRANSCRIPT
![Page 1: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/1.jpg)
I social media comunicano la saluteBuone pratiche nell’adozione diblog e social network
![Page 2: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/2.jpg)
Cosa sono i social media?Per la salute poi, perché?
![Page 3: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/3.jpg)
Social media
•Blog•Social network•Piattaforme Web 2.0
•Comunicazione personale•Partecipazione•Condivisione•Passaparola
![Page 4: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/4.jpg)
… e per comunicare la salute?Tante opportunità da cogliere
![Page 5: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/5.jpg)
Strumenti e opportunità
•Blog: la propria voce•YouTube: l’emozione del video in
movimento•Twitter: immediatezza e sintesi•Facebook: la nuova piazza del web
•Social network di nicchia: ascolto e relazione
![Page 6: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/6.jpg)
Casi internazionali di successoOltre 250 Ospedali solo negli USA
![Page 7: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/7.jpg)
Mayo Clinic - Blog
![Page 8: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/8.jpg)
UMMC - Facebook
![Page 9: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/9.jpg)
NOH Chicago - YouTube
![Page 10: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/10.jpg)
Novo Nordisk - Twitter
![Page 11: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/11.jpg)
Social Network – Patients like me
![Page 12: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/12.jpg)
Casi italiani di successoPochi ma buoni
![Page 13: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/13.jpg)
Fondazione OP Meyer - Facebook
![Page 14: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/14.jpg)
San Raffaele Giglio - YouTube
![Page 15: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/15.jpg)
Humanitas – occasione mancata
![Page 16: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/16.jpg)
Trapianti d’organo e social web?
Un recente caso a Baltimora
![Page 17: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/17.jpg)
Trapianto di rene su Twitter
![Page 18: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/18.jpg)
Grazie! Mi trovate anche su…
•Email [email protected]•Blog www.pandemia.info•Twitter pandemia•Skype pandemia•FriendFeed pandemia•ID claimid.com/pandemia•Libreria Fare Business con Facebook,
Hoepli www.facebook-marketing.it
![Page 19: I Social Media Comunicano La Salute](https://reader036.vdocuments.net/reader036/viewer/2022070316/556100c6d8b42aff3f8b5429/html5/thumbnails/19.jpg)
Fonti & Risorse utili• Pharma & Healthcare Social Media wiki
http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/• Pharma & Healthcare Digital Data Bank
http://www.doseofdigital.com/pharma-healthcare-digital-data-bank/• Ospedale Infermi di Rimini su Facebook http://
www.facebook.com/pages/Rimini-Italy/Ospedale-Infermi-di-Rimini/52926372689?ref=s
• Hospital Social Network List http://ebennett.org/hsnl/• Trapianto di rene su Twitter http://
www.baltimoresun.com/technology/bal-md.kidney03jul03,0,3779317.story• Patients like me http://www.patientslikeme.com/• Race with Insulin http://twitter.com/racewithinsulin• UMMC Facebook http://www.facebook.com/MedCenter• NHO Chicago YouTube http://www.youtube.com/user/neuroorthoinstitute• Mayo Clinic Blog http://sharing.mayoclinic.org/• San Raffaele Giglio http://www.youtube.com/user/sanraffaelegiglio• Fondazione OP Meyer http://www.facebook.com/pages/
Fondazione-Ospedale-Pediatrico-Meyer/ • Istituto clinico Humanitas http://www.humanitas.it/