i talenti digital in italia
TRANSCRIPT
![Page 1: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/1.jpg)
Digital Transformation e talenti digitali in Italia
![Page 2: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/2.jpg)
![Page 3: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/3.jpg)
Il contesto: cos’è la trasformazione digitale e qual è il suo impatto sulle Risorse Umane
Il Talento Digitale in LinkedIn: dove si trova e cosa li motiva a cambiare lavoro
Trovare e attirare i talenti digital con i social network
Conclusioni
Q&A
Agenda
© LinkedIn 2016 - Confidential
![Page 4: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/4.jpg)
![Page 5: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/5.jpg)
Digital Transformation
What does it mean?“… significa riallineare gli investimenti esistenti o effettuare nuovi investimenti in tecnologia, modelli di business e processi per creare valore per clienti e dipendenti e
competere in modo più efficace in un economia digitale in continuo cambiamento»
Digital Transformation
![Page 6: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/6.jpg)
![Page 7: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/7.jpg)
Sono le persone a fare la differenza
Fonte: McKinsey&Company – «The new tech talent you need to succeed in Digital» – Sept 2016
• I migliori ingegneri possono essere da 3 a 10 volte più produttivi della media• Possono far risparmiare dal 20 al 30% dell’investimento impattando sull’accelerazione del processo di
trasformazione • La domanda di competenze è 4 volte superiore all’offerta
![Page 8: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/8.jpg)
![Page 9: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/9.jpg)
Candidate Centricity
Big Data
Job post
Campagne Follower
InMail
HRHiring manager
DipendentiPresenza online - Content MKTG e pagina Carriere
Cosa significa per le risorse umaneTrasformazione Digitale
![Page 10: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/10.jpg)
Diamo uno sguardo a questa “strana” specie di professionisti!
![Page 11: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/11.jpg)
Vivono in community e parlano la loro lingua…
Stackoverflow Github Bitbucket Slack appDomestikaMeetupGruppi LinkedIn
![Page 12: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/12.jpg)
Questi professionisti amano quello che fanno e possono passare ore ed ore studiando e
sviluppando i propri progetti
![Page 13: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/13.jpg)
Hanno i loro modelli di riferimento e guru
![Page 14: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/14.jpg)
I talenti Digital su LinkedIn
![Page 15: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/15.jpg)
"Code Debugging" OR “.NET” OR "Microsoft Application Development" OR “Algorithm” OR "Application Packaging" OR "Architecture and
Development Framework" OR “Multimedia” OR "Java Development" OR "Games developer" OR "Software Engineering Management" OR "Business Intelligence" OR "C/C++" OR "Cloud and Distributed
Computing" OR “Network” OR "Data Engineering" OR "Data Warehousing" OR "Data Presentation" OR "Database Management and Software" OR "Embedded System" OR “GIS” OR “Graphics” OR "IBM Systems" OR "IT Infrastructure and System Management" OR "Mac,
Linux, and Unix Systems" OR "Machine Learning" OR "Middleware and Integration Software" OR "Mobile Development" OR "Programming
Languages" OR "Software Development" OR "Perl/Python/Ruby" OR "Salesforce.com Development" OR "SAP ERP Systems" OR "Scripting
Languages" OR "Software Modeling" OR "Process Design" OR "Storage System and Management" OR "User Interface" OR "Virtualization" OR
"Web Programming"
![Page 16: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/16.jpg)
~388KUtenti Linkedin con un profilo “Digital” in Italia
© LinkedIn 2016- Confidential
![Page 17: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/17.jpg)
La domanda di talenti digital è molto elevata a Milano, Roma, Torino e
Bologna
HIGH DEMAND
HIDDEN GEMS
SATURATED MARKETS
SMALL MARKETSVarese, IT
![Page 18: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/18.jpg)
![Page 19: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/19.jpg)
Conosciamo meglio questo pool di Talenti:
Top Job Titles Seniority Distribution
![Page 20: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/20.jpg)
20
Quali sono le competenze presenti all’interno dei loro profili LinkedIn
Top Skills
![Page 21: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/21.jpg)
21
Percorso di studi
Top Schools Top Fields of Study
![Page 22: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/22.jpg)
Cosa motiva questi professionisti in Italia quando decidono di cambiare lavoro?
![Page 23: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/23.jpg)
Questo talento è differenteLe relazioni con i propri colleghi e l’orgoglio di appartenere al
team e all’azienda sono fondamentali
![Page 24: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/24.jpg)
Come li attiriamo?
![Page 25: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/25.jpg)
Un esempio che vi può ispirare
General Electric si trovò in una situazione complessa. Cosa fecero? Si presero in giro da soli con una serie di video chiamata “What’s the matter with Owen?”
HammerZazziesBig News
![Page 26: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/26.jpg)
Lavorare in“GE Digital” significa non solo partecipare alla trasformazione dei mercati, ma anche aiutare a
trasformare vite
![Page 27: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/27.jpg)
![Page 28: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/28.jpg)
GamificaciónKing
![Page 29: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/29.jpg)
![Page 30: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/30.jpg)
LinkedIn come strumento per il recruiting di profili digital
![Page 31: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/31.jpg)
1. Llega al mejor talentoNuova possibilità di scelta della visualizzazione e opzioni di interazione per i candidati
Gli amministratori possono selezionare le audience perché siano private o pubbliche
* For Search & Staffing customers, “Life” tab will be called “What We Do”
LinkedIn Career Page
![Page 32: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/32.jpg)
2. Cuenta una historia auténticaIl tab “Vita” ti permetterà di raccontare una storia unica e autentica
Mostra chi sono i leader della tua azienda
Foto dei dipendenti
Blog post scritti dai dipendenti
La sezione “Vita” è totalmente personalizzasbile
LinkedIn Career Page
![Page 33: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/33.jpg)
“You mentioned you follow or are interested in following technology companies on LinkedIn. What type of information would you like to receive from them?”
Un contenuto diverso per ogni audience
![Page 34: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/34.jpg)
34
![Page 35: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/35.jpg)
35
• Involucra a tus empleados
![Page 36: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/36.jpg)
36
![Page 37: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/37.jpg)
Lascia che LinkedIn trovi e attiri i candidati al posto tuo!
37
![Page 38: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/38.jpg)
![Page 39: I talenti Digital in Italia](https://reader031.vdocuments.net/reader031/viewer/2022011721/58804b591a28ab22088b4af5/html5/thumbnails/39.jpg)