i want to solve this problem for this person because... @superfounders
DESCRIPTION
Great talk with the @SuperFounders group about startups, hypotheses, problem interviews, leanstartup, and if customer interviews should be structured or unstructured:)TRANSCRIPT
I am an entrepreneur because ….
@adamberk
Entrepreneurial Science For StartupsAKA “Lean Startup” (a trademark owned by @ericries)
A MINIMUM VIABLE SLIDE DECK PREPARED FOR
“Entrepreneurs in the Balkans with an idea to change the world who are willing to experiment to
see if the world wants to be changed”. BY
Will you do 100 interviews for an investment in your MVP at a $1m valuation?
Say hi to @fdebane ask him to tell you about why you should not kill a bear
The most annoying thing that
happened…
The most annoying thing that
happened…
I am solvingthis
problemfor
this person.
If you
cannot explain it simply, you
do not
UNDERSTAND IT well enough.
<<< That guy
If you think your customer segment is
MILLENNIALS, YOUNG PROFESSIONALS, EVERYONE, SMBs, MULTIPLE ACTORS, YOUR MENTORS, PEOPLE WHO HAVE A VESTED INTEREST IN BUILDING YOUR SOLUTION (added after the webinar) FRIENDS, FAMILY,
you do not
UNDERSTAND IT well enough.
<<< That guy
If you think the problem you are solving is
LACK OF TIME, LACK OF MONEY, LACK OF CUSTOMERS, LACK OF YOUR SOLUTION,
you do not
UNDERSTAND IT well enough.
<<< That guy
Good idea? Who cares!
No really, Who cares?
Good idea? Prove it!
“It doesn’t matter what I believe, it only matters what I can prove”
LT KAFFEA FEW GOOD MEN
I am solvingthis
problemfor
this person.
Build first?
Test Demand NOT SUPPLY
Isolate your variables and assumptions
test them independently
Test the riskiest
things first
FACTSvs
PROBLEMSyou cannot solve a fact
AN EARLY ADOPTER TELLS
YOU THEIR PROBLEM BEFORE
YOU TELL THEM
HEADACHEPROBLEMS
VSMIGRAINE PROBLEMS
say hi to @dianakander and ask her about her dog (and watch her talks online)
“#Custdev isn’t cool. You know what’s cool? NOT spending 6
months and 50 grand building a product that no one wants solving a
problem that no one has and fighting with cofounders & blaming
lack of activation or retention on biased press, stupid VCs with no
guts or vision, and being too early.”
-Pawn Sharker
Scientists do not coddle ideas. They
crash test them. They run them
into a brick wall at sixty miles
per hour. If the idea is sound the pieces will be of the wall.
Cure tunnel vision
Don't let your idea...
Get out
of your comfort zone
GOOB (credit, Steve Blank)
Pulldon't push - it's harder than it seems.
PAST
not future
LISTENdo you hear that? you have 2 ears and only one mouth for a reason. Listen at least 2x as much as you talk.
WHY? WHY? WHY?
WHY? WHY?
tweet “hey @claychristensen @ericries, milkshake marketing is brilliant #jtbd @numaparis”
PERFECTION is achieved
NOT when there is nothing left to A D D ,
BT WHN THRE ISNTHING LFT TO
TAKE AWY
They may not know WHAT they want, but they have to want SOMETHING
“I want to solve this problem, for
this person, because.”
-you
Go talk to 10 of these people. Find out IF you can still accomplish the
BECAUSE based on what you learned. It is that simple. If you still think you
can, create a solution MVP. If you think you cannot, change something. If you are not sure - talk to 10 more people.
“Do things that don't scale”
-Paul Graham
“Yeah runnin' down a dreamThat never would come to me
Workin' on a mystery, goin' wherever it leads
Runnin' down a dream.”
-Tom Petty (rock n roll singer)
@dianakander @trikro @lissijean
@Justin_Wilcox @unbounce
@franckdenbane @TechPeaks
@IstanbulStartup
@sgblank @ericries @paulg @danariely
@fakegrimlock @claychristensen
https://signalvnoise.com/posts/3589-why-were-doing-things-that-dont-scale