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employees.

Business Intelligence and

Analytics services

T: +91-120-6737900 W: www.i3C.in

New Delhi | Singapore | Riyadh | Cairo | Dubai

http://www.i3c.in/

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Value Proposition

Business Intelligence

Business Analytics

About i3 Consulting

Our services range from developing BI and analytics strategy to

enabling the organization execute analytics strategy

Consumer and market insights

Risk management

Service excellence diagnostics

Market communication Cost management Capital management Product innovation

Marketing and consumer research

Internal data Mystery shopping

Secondary research

Internal diagnostics

IT tools Techniques

Data analysis Data mining Consulting approach

Business involvement

Data procurement

Information processing

Need focused insight generation

Value creation

Strategic management

BI driven Predictive

Optimized Real time

We handhold organizations in their journey for achieving best in class

BI and analytics program

Focus on

post facto

analysis

and

dashboard

s for

decision

making

Focus on

developing

predictive

models to

define

future

outcomes

Focus on

optimizing

the

predictive

future

outcomes

for

business

Focus on

enabling real

time decision

making for

better

customer

value

maximization

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Value Proposition

Business Intelligence

Business Analytics

About i3 Consulting

BI provide organizations a sustainable competitive advantage by enabling relevant

business users to take quick and accurate decisions

Customer

Internal

processes

Financial

BI helps in achieving

success on these

parameters

Increases wallet share Improves campaign

effectiveness & efficiency

Discover cross-sell, cost reduction and customer

experience improvement

opportunities

Increase process efficiency Embedded intelligence in

business processes

Adapt to changing scenarios, contradictory information &

uncertain judgments

Robustness of data Accuracy in reporting Optimal usage of existing

resources

BI does this by:

Multi-source analysis streamed in

real-time

Shows correlations and relationships

between disparate

data sets

Gleans unstructured (texts, blogs, forums,

etc.) data and

provide insights,

patterns & trends

Provides dashboards on

mobile devices

Identifies diverse entities and trace

data lineage

Learning &

growth

User-friendly, real-time and functional to support to

decision making

Enables creation of evidence for future learning and

growth

Business parameters To provide inputs

to strategy

Formulation of initiatives

Creation of roadmap for

implementation

Outcome-based definition of key

metrics to track

Identification of BI tool

Mapping of metrics to data sources

Development of user-friendly dashboards

Development of robust BI governance

framework

Strategy Formulation

Strategy Execution

Sustainable

competitive

advantage

Thereby creating a

sustainable

competitive

advantage

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Typically, we start with developing an organization level business

intelligence strategy around three critical levers

Governance

Metrics & Data Tools

Gather Business requirements Creation of Business intelligence

centre of competence

Defining roles and personnel

Involves data integration and data warehousing options

Selection of BI tool which can be configured as per organizational

needs

Involves understanding of business processes and metrics

at the organization level

All these metrics are used to define and capture KPIs in the BI

tools like dashboards, fixed

reports, etc

Business intelligence

strategy

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KPIs

Data summary

Data listings

Detailed data

Information delivery portal OLAP cubes

MS office Web Report studio

Data mining software

Executives

Department managers

Team managers

Analysts

Right people ; Right data ; Right tools

BI Dashboards

The key to building a successful business intelligence strategy is to

provide the right data to right people with the aid of right tools

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followed by a proprietary four stage implementation plan

* The Data integration and Data Warehousing requirements to be assessed as per organizational requirements, if needed

Need analysis &

Identification of

appropriate BI tool

Identifying specific BI features

Defining reporting dimensions like

frequency, types of

reports, etc

Defining users and their specific analysis needs

BI presentation needs Dashboards Scorecards BI integration needs Appropriate tool, as per

the requirements of BI

would be selected

through RFP process

Define business

Metrics and map to

sources

Analysis of existing reports and dashboards

Workshop for future needs of analysis

Definition of key business metrics at individual,

department and

organizational level

Aligning of Kpis with overall business strategy

Alignment and unification of Kpis at various executive

levels

Identification of internal and external sources of data

Mapping of data to defined Kpis

If required*, data integration framework can be defined

either directly from OLTPs

or from data repositories

Develop visual

representation of

analysis

Design and Develop dashboards

Automate process for refreshing data in the

dashboards

Select tools for automating dashboards

Identifying partners for implementing automation

of dashboards

Develop SOPs for

BI governance

Introduction of new data sources

Modifications in existing data sources

Modifications in business metrics

Key

activities

Case study : Developed and implemented dashboard for campaign

management for a leading bank in KSA (1/3)

Background

Business Problem

Impact / Result

Provide one stop shop that provides a single snapshot of

performance of retail banking (cards, consumer finance)

The tool should enable business to conduct root cause analysis by

pinpointing specific issues and thereby take corrective action

Helped the client with identification and definition of key business

metrics to track, improve campaign execution to drive higher

customer profitability

i3C also monitored and tracked the performance of campaigns to

ensure optimal results

This lead to an increase in campaign effectiveness & efficiency,

reduction in cost of acquisition, higher customer satisfaction and

greater wallet share per customer

The client is a leading bank in middle east created through alliance

with a foreign bank

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i3C worked as a partner helping the client with development of an

analytics tool to monitor business performance (2/3)

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Creating BI

Strategy

Analyzing the clients business along with its key drivers

Creating a plan based on the understanding to enable business transformation

Quick wins and

immediate cost

reduction

Execution of the

BI initiatives

identified

Monitoring of BI

initiatives

Identifying key improvement

initiatives and align BI

strategies to be

implemented in the

near future

Executing the BI initiatives identified in the previous

phase (Implement BI tools and

develop BI solutions)

Working with department teams to ensure that the

initiatives are being executed

as per the defined BI strategy

For ensure smooth implementation of the various

on-going and future BI initiatives,

monitored all BI initiatives by

defining and tracking their key

success parameters

Analyze the performance of the BI

initiatives and provided

inputs for tweaking of Bi

strategy based on

ground realities Feedback and

improvement

The dashboard with drill down feature improves predictability and helps

identify appropriate and profitable product-customer-channel mix (3/3)

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Case Study Dashboarding

A PE fund held a stake in a brokerage business which wasnt performing as per

expectation. The CEO was looking for a consultant that the PE fund was able to

recommend. The objective of the project was to create dashboards that helps the PE fund

get visibility on the performance of the company as well as provide right information for the

management

i3C started with detailed evaluation of all the major functions and the information needs for

the business and then designed the dashboards at:

Corporate level - provide information on the corporate and each business line going

down to profitability, business and turnover from customer segments and by vintage

Portfolio performance assess the performance of the portfolio managers by

providing various measures of risk and returns

Sales force trackers designed sales force trackers for the organization that helps in

identifying the performance and right levers of sales force performance drilled down to

sales officer level

Productivity tools Develop budgeting tool and custom designed HR performance

tracker tools

Loaded with the information the company was able to improve the operating profitability

of the business by 8.2% in the next six months

The sales force churned with new sales officers bringing in increased AUM of over 45%

New incentive policy rolled out focused on providing incentives for bringing in profitable

products and in turn improving the portfolio performance

Value addition

by i3C

Impact

Situation

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Value Proposition

Business Intelligence

Business Analytics

About i3 Consulting

i3C provides support to clients in developing and managing the

complete lifecycle of business analytics program

Requirement

gathering

Data preparation

and ETL

development

Modeling or IP

development

Installation and

Configuration of

system

SIT, UAT and

trainings

Conducting

business

workshops to

define scope of

services

Conducting

business

meetings to

collect business

requirements

Showing end

state to all

stakeholders

Conducting

diagnostics

exercise and gap

analysis

Conducting data

mapping exercise

Developing data

models

Conducting data

quality assessment

Conducting

cleansing,

standardization and

deduplication

exercise depending

on client needs and

data gap

assessment

Integrating

unstructured and

structured data

Developing ETL

scripts from clients

staging area

Jointly

developing

Intellectual

Property for the

client in the form

of analytical

framework

Conducting

modeling

exercise to

develop logic that

will be

implemented in

the solution

Seeking business

sign-off on the

models/logic/fram

ework

Installing the

solution

Configuring the

solution based on

workflow and

authority matrix

agreed with the

users

Conducting data

migration

Conducting SIT

on the solution

implemented

Jointly

developing test

cases and

coordinates UAT

Conduct training

on the tools,

administration

and business

trainings to

ensure adoption

of the tools and

business

application in the

organization

Case Study Developing cross selling proposition for banking products

DIB is one of the leading banks in UAE. They had a large customer base but they wanted

to explore possibilities of strengthening the relation by cross selling other products to them.

This was the beginning of their ambitious plan for analytics driven business for the rtail

division.

i3C started with understanding the business plan and priorities of the business heads and

carried out the following activities :

Complete customer visibility- Created a 360 degree view of the customer, including

all products they own and the transaction behavior on each product

Portfolio Analysis Analyzed the portfolio behavior to identify opportunities for cross

sell

Cross sell models Developed cross sell products for key products using SAP

analytics

Campaign Design and execution support Helped the bank develop campaigns

based on the results of the modeling exercise and provided execution support

The biggest impact the initiative had was a huge lift in the campaign results. Conversions

before the analytics driven campaigns were around 2% while the analytics driven

campaigns gave a conversion in excess of 12%

Additionally, the bank also started having a better visibility of the customer across

products and could plan initiatives based on the complete banking relation and not just

individual product relations

Value addition

by i3C

Impact

Situation

Case Study Developing analytics driven search engine for a job portal

Merajob is a job portal catering to recruitments across sectors. Since the effectiveness of

the portal depends on the effective search results, they wanted to develop a mechanism for

higher successful search r esults

i3C started with understanding the business model and the business objectivesand carried

out the following activities :

Analysis of past data Analysed the past search results, the search objectives, user

profile etc. to understand the corellation between the various factors resulting in

successful search results

Improvement on search engines Developed analytics models to develop algorithms

for better search results utilizing the knowledge of the users past search behaviour and

the user profile. This leads to better pre-screening of profiles to reduce the effort from

recruiters

Development of a proprietary service called SmartProfile which facilitates reduction in

hiring time and cost.

The result of the exercise was better search results leading to higher number of satisfied

customers.

Value addition

by i3C

Impact

Situation

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Value Proposition

Business Intelligence

Business Analytics

About i3 Consulting

The Team

Founder partners bring with them valuable

experience in world class Consulting and

Business organizations to ensure high quality

solutions for clients

Senior consultant team comes with a cumulative

international experience of more than 100 years in

market leader organizations like McKinsey, Citibank,

Kantar, TNS and GCC banks like Al Rajhi

A young team picked from top institutions and

diverse backgrounds ensures high enthusiasm and

intellect to match client demands for superior delivery

i3 Consulting provides consulting services to senior management of

organizations to create long term value for their businesses

Our Clients

i3 Consulting has served more than 120 clients across the globe including several leading

organizations in the GCC region. We have a strong understanding of both local culture and international

best practices that blend into customized solutions for clients.

Our Presence

New Delhi Riyadh

Cairo

Singapore Dubai

Overview of i3 Consulting

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Our strategic inputs have a proven track record of delivering

value impacting solutions viz. net growth in sales or a

substantial decrease in cost of operations

Organization specific and credible strategies that stem from

a rigorous fact based approach

Our customized BOT model of project delivery allows

clients to adapt smoothly to change and maximise returns

on an ongoing basis

Our high quality and wide ranging analytics capabilities drive

immediate competitive advantages for the business

Our understanding of local markets ensures relevant

solutions that are effective and implementable

Maximum

impact

Local flavor

Superior

analytics

capability

Robust

solutions

Streamlined

transition

Value proposition of i3 Consulting

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Our knowledge and experience of the Middle East

Have worked with more than 100 clients

in the last four years

ranging from large

corporations,

institutions to small

and medium

enterprises

Have a team of ~15 members in the

Middle East at any

point of time working

on different

engagements

Industries

Functions

Economic

environment

Feasibility

studies

Financial institutions,

Petrochemicals, Real Estate, Basic

material companies, Consulting

and Audit firms, regulators and

government agencies

Engagements ranging from

Strategic advisory to management

of operational matters: Sales and

Marketing, Risk management,

Operations

Evaluation of economic

environment, government

initiatives and their impact on the

economy, industrial developments,

GDP components and there

movement Undertaken several Greenfield and

Brownfield projects and helped

companies develop businesses

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Why should you choose i3 Consulting?

Strong problem solving ability

Team represents one of the best problem solvers, who can handle

multi layered complexity and

uncertainty.

The team follows a flexible approach to make quick

calibrations with ease to adapt to

the evolving situation

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Implications for Client

Strong project management reduces implementation cost

Higher business usage of the solutions

Ability to pick up technical design of

implementation software quickly

Team at i3C has the ability to pick up technical design, architecture,

implementation and configuration within

a matter of a month.

This ensures companys ability to translate its ability in one solution into

multiple product offerings with a

relatively small team

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Quick prototyping and rapid

application development thereby

bringing down development cost

i3C has a strong sense of business on the basis of which it

Senses the need for an add-on product

Quickly develops prototype for bridging the gaps

Develop and conduct SIT and UAT for implementation

3 Development of right technical team for

solution implementation

i3C has successfully built teams for system implementations from multiple

companies starting from solution

architects to data management and

solution implementation in a short span

of time

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