As-Is

Site structure Contents inventry

Best practicesfrom other companiers

Comparing contents and structures and refer to best practices of other company's sites.

Making clear the site structure andcontents of current website.

Design hypotheses of user segments and scenarios based on access logs.

Ratio

Access log data

Inflow & Outflow pages

User segment & UX scenario

Websitesecosystem map

Site structure &Content classification

What is the overall strategy for company’s websites?How should the relationship of each website be?

INTEGRATE or DIVIDE?What is the appropriate label?

Food

B

Beer Spirits

Whisky

Vodka

Craft

orFood

A

Alcohol

Beer

Wine

Content core modelWhat is the bussiness goal?What are the user’s tasks?

Where does the user come from and go next?What is the core content?

Core contentsInflow Outflow

Iterative IA workcollaborate with

stakeholders!

IA Sprint for EIAWhat is the IA Sprint for EIA?　　IA Sprint for EIA is a design framework to design information architecture of a large scale enterprise's website.　　We defined project template for agile-style information architecture design.

What is the advantage of this framework?　　You can collaborate with stakeholders in workshop and prototype hypotheses based on quantitative data.

Atsushi Hasegawa, Mika Nakagaki,Ayako Moribe, Naoko Kawachi

Concent, Inc. (Tokyo, Japan)http://concentinc.jp/lab/