iaa new_mobility_world_startup_zone_overview 062215

IAA „NEW MOBILITY WORLD“

STARTUP ZONE

JUNE 2015

16.07.2015 NEW MOBILITY WORLD 1

IAA INTERNATIONAL MOTOR SHOW IN FRANKFURT, GERMANY THE MOST IMPORTANT AUTOMOTIVE SHOW WORLDWIDE

IAA 2015 with claim„MOBILITY CONNECTS“

VDA (Association of theGerman Automotive Industry)→ Headquarters in Berlin→ One of the top five

industry associations in Germany→ Organizer of IAA and host of „New Mobility

World“

IAA→ Long tradition - 66th IAA in 2015!→ 1.098 exhibitors from 35 countries→ 42% of exhibitors from outside Germany→ 169 world premiers, 70 of them from car makers→ 400 suppliers representing the entire value added

chain presented 65 world premieres→ 11.350 accredited journalist from 99 countries→ 900.000 visitors (83% from Germany) 150.000

International visitors


16.07.2015


Our vision is to make New Mobility World the most important event for one of thecrucial challenges of the modern society: Mobility & Transportation.

New Mobility World will create a vibrantecosystem by bringing together key playersacross multiple industries, politics andscience – at the IAA, the most importantauto show worldwide.

New Mobility World is the first global x-industry platform for businessdevelopment, networking and thepresentation of ideas, products andsolutions for all means of transportation & for all aspects of mobility.

OUR VISION

NEW MOBILITY WORLD 5

MOBILITY FOR AN “ALWAYS ON”, CONNECTED WORLD

16.07.2015


CORE THEMES


EXERPT OF PARTICIPATING COMPANIES(PARTLY CONFIRMED / FINAL COORDINATION)

PatronagePatronage

Theme Partners Theme Partners

Media PartnersMedia Partners

Premium PartnersPremium Partners


EXCERPT OF PARTICIPATING COMPANIES

Event PartnersEvent Partners

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EXCERPT OF PARTICIPATING COMPANIES

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NEW MOBILITY WORLD (HALL 3.1)LAYOUT (DRAFT)

Test Track (indoor / outdoor) e-Bikese-Trikes

Urban Solution Market - Smart City Forum

Mobility Solution Center

B2B Area with Full Service CateringAuditorium / Conference & Meeting Rooms

Startup Ecosystem

Connected Car Pavilion

Digital Infrastructure

Electric Vehicle Plaza

eCar Gallery

Central Stage at NMW Forum

Intermodal Market Hall


THEME PARK OVERVIEW

New Mobility Services

Connected Car Pavilion Electric Vehicle Plaza

Urban Solution Market


THEME PARK OVERVIEW

CONNECTED CAR PAVILION AND DIGITAL INFRASTRUCTURE

Connected Car Pavilion Digital Infrastructure

THEME PARK OVERVIEW

URBAN MOBILITY AND NEW MOBILITY SERVICES


Smart City Forum

Multi-Modal Marketplace

Urban Solution Market

Mobility Solution Center


THEME PARK OVERVIEW

E-MOBILITY

Indoor Parcours Outdoor Parcour

Forum & eCar Gallery Electric Vehicle Plaza


E-MOBILITY RELATED EVENT PARTNERS


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CENTRAL FORUM AND B2B AREA

STAGES FOR OUR GENERAL PROGRAM

Forum B2B


Press Days Trade Only Days

Official Reception of the VDA President

Opening Ceremony

with Dr. Dobrindt

Media Night and

Get Together

NEW MOBILITY WORDPROGRAM IN FORUM AND B2B AREA

G7 Meeting


NEW MOBILITY WORLD

FORUM SHOW STAGE


LAYOUT IAA „NEW MOBILITY WORLD“

Startup Zone


STARTUP ZONEAN OPEN INNOVATION PLATFORM

16.07.2015


• Create Awareness - The press days at IAA (Sept 15-16th) attract more than 11.000 journalists from 99 countries. Our media partnerships will allow us to create significant awareness across multiple audiences.

• Network with Automotive Leaders - IAA provides the best networking opportunities with senior leaders in Automotive OEM s, strategic suppliers, distributors and dealers .

• Scale your Business - Great opportunity to find new partners and customers across the mobility ecosystem .

• Connect to Consumers - Startups with a B2C model have the opportunity to promote their solutions to over 900.000 visitors.

• Become part of the emerging mobility ecosystem - New Mobility World brings together automotive leaders with smart city representatives, public transportation and mobility services providers, tel cos, energy companies, insurance carriers and high tech players.

THE OPPORTUNITYWHY STARTUPS SHOULD JOIN US


LAYOUT OF „STARTUP ZONE“


ACTIVITIES IN „STARTUP ZONE“

Pitch Contests and Fireside Chats

Mentoring, Matchmaking and Private Pitches Demo Stations and Guided Tours

Networking Events and Fun


Participation Option #1

4 B2B Days + B2C Weekend (Optional)

Price Upon Request

PARTICIPATION OPTIONS IN „STARTUP ZONE“

OVERVIEW

4 + 2

Participation Option #2

2 Expert Days (Co-Located with Expert Events)

Price Upon Request


What is included?� 1 Demo Station� Branded Graphic Display� 5 min pitches in “Startup Zone”� Matchmaking with OEMs/Suppliers� Audience specific guided tours

Why Exhibit?� Massive press attendance with > 11.000

journalists from 99 countries� Exposure to executive and expert level

audiences – highest density of executives during B2B days

What are the dates?� Press Days: Sept 15-16th, 2015� B2B Only Days: Sept 17-18th, 2015� B2C Weekend: Sept 19-20th, 2015

PARTICIPATION OPTION #1: B2B DAYS

4 B2B DAYS + WEEKEND (OPTIONAL)

Press Days


The first 2 days at IAA are reserved for press and exhibitors only, followed by 2 trade only days. These days offer the best opportunity to network with Automotive leaders and drive press coverage .

IAA events such as the Media Night with Dr. Denner (Chairman - Robert Bosch GmbH) and the Opening Ceremony (incl. German Minister of Transportation and Digital Infrastructure Dr. Dobrindt , the G7 Transportation Ministers, EU Cimmissioners Bulc and Oettinger, Chris Urmson - Google Car, Mike McNamara- CEO Flextronics) will take place at the Central Forum Stage at New Mobility World and will create traffic and unparalleled networking opportunities.

Startups that exhibit during the B2B days are welcome to extend their physical presence through the first B2C weekend . The first weekend of IAA tends to create the largest visitor numbers and provides end user facing startups a great opportunity to increase awareness with mobility-centric consumer audiences .

B2B DAYS

SEPTEMBER 15-18TH, 2015


Pitches - 5 minutes pitch per startupDemo Pod with Graphic Display - A physical touch point for demonstrations and discussions.Program - We are curating a compelling program for the Startup Zone Show Stage where we will feature speakers from the startup ecosystem including investors, corporate venture and innovation teams, successful entrepreneurs and - of course -participating startups.Guided Tours - Guided tours with delegations create relevant touch points with your target audience.Matchmaking - We help arrange private pitches with investors, corporate venturing and innovation teams.Mentoring and Education Sessions – Mentors provide startups with advise on raising capital, business model design, customer centric value props and how to build and scale successful organizations.Networking Events and Meet Ups - From fireside chats with inspiring speakers to networking events and cocktail receptions, we create ample opportunities to expand your network and make new connections.

B2B DAYS

ACTIVITIES AND PROGRAM AT STARTUP ZONE


What is included?� 2 day presence depending on investment

theme:� Connected Car and Automated Driving: Sept

21-22nd

� E-Mobility: Sept 22 – 23rd

� Urban Mobility and New Mobility Services: Sept 23-24th

� 1 Demo Station� Branded Graphic Display� 1 x 5 min pitch slot per day� Networking and matchmaking� Audience specific guided tours

Why Exhibit?� Exposure to B2B and B2C audiences� Co-location with expert events provides high

quality networking and targeted visibility

Who?• Start-ups with innovations that align with our 5

investment themes.

PARTICIPATION OPTION #2: EXPERT DAYS

FOCUS ON INVESTMENT THEMES


Expert days are focused on individual investment themes. These 2 day programs bring together startups in specific investment themes with experts representing “Connected Car” and “Automated Driving”, “e-Mobility”, “Urban Mobility” and “New Mobility Services”. New Mobility World partners conduct expert events and invite delegations that present audience specific networking opportunities and valuable contacts for participating startups. Furthermore, startups with a B2C focus can drive awareness with a large consumer audience.

• Focus on Connected Car and Automated Driving - Sept 21-22nd, 2015Co-located with VDA expert event on “Connected Car and Automated Driving”

• Focus on E-Mobility - Sept 22-23rd, 2015Co-located with expert events Action Cluster EV4SCC (EU/DGmove) and Schaufenster E-Mobilitaet.

• Focus on Urban Mobility and New Mobility Services - Sept 23-24th, 2015Co-Located with Action Cluster EV4SCC (EU/DGmove) and Smart Urban Mobility - a Global Perspective

EXPERT DAYS

SEPTEMBER 21-24TH, 2015


EXPERT DAYS 2 DAY PROGRAMS FOCUSED ON INVESTMENT THEMES

Connected and

Automated Driving

Expert Event by VDA

E-Mobility

Expert Event

Action Cluster

EV4SCC

EU/DGmove

Smart Urban

Mobility

“The Global Perspective”

2 Day Program 2 Day Program2 Day Program


Pitch Contest - 5 minutes pitch per startupProgram - We are curating a compelling program for the Startup Zone Show Stage where we will feature speakers from the startup Demo Pod with Graphic Display - A physical touchpoint for demonstrations and discussions.Guided Tours - Create relevant touch points with your target audience.Matchmaking - We help arrange private pitches with investors, corporate venturing and innovation teams.Mentoring and Education Sessions - Mentors will provide startups with advise on raising capital, business model design, customer centric value props and how to build and scale successful organizations.Networking Events and Meet Ups - From fireside chats with inspiring speakers to networking events and cocktail receptions, we create ample opportunities to expand your network and make new connections.Integration into New Mobility World program - Individual startups may be invited to participate in the program our media partners curate for the New Mobility World Central Show Stage.

EXPERT DAYS

ACTIVITIES AND PROGRAM AT STARTUP ZONE


10:30 – 11:30 Pitch Session I (5 startups - 5 min eac h, Q&A)11:30 – 12:00 Panel Discussion

12:00 – 13:30 Networking Lunch

13:30 – 14:30 Pitch Session II (5 startups – 5 min each, Q&A)14:30 – 15:00 Interview Style Presentation

16:00 – 17:00 Pitch Session III (5 Startups – 5 min e ach, Q&A)17:00 - 18:00 Fireside Chat – “Scaling Ideas – Moving f rom Sketch to Scale”18:00 – 20:00 Networking Event

EXPERT DAYS

PLANNED PROGRAM (EXAMPLE)

Note: Besides the official program 1:1 mentoring, education sessions as wellas private pitches will happen throughout the day.


GLOBAL INNOVATORS‘ SUMMIT

THURSDAY, SEPTEMBER 24TH, 2015

� Welcome by Sponsor� Presentations and Panels:

� Where will innovation and disruption come from? A discussion of the technologies and trends that shape the future of mobility?

� Differences in Innovation Models in Germany versus Rest of World � Panel: Innovation, Venture Capital and Risk – A Panel with a VC, a

Corporate Venture team and a innovative mid-sized business � Panel: “Working successfully with startups – How to marry the creative

energy of startups with the scale of a global player” (Flextronics)

� New Mobility World Pitch Contest � Winners of the 5 categories present their solutions (10 min each)� Panel determines winner of the Global “New Mobility World Award”� Award Ceremony

� Networking Event


IAA NEW MOBILITY WORLD

STARTUP ZONE

Join us!

We are looking for thought leaders, sponsors and event partners to help make this the most important forum to address the world’s mobility challenges. And we are always looking for interesting startups that invent the future of mobility.

Do you want to join us? Please contact Jochen Renz at [email protected] to discuss the best participation option for you and to learn about pricing and sponsorship opportunities.

Let’s drive the future of mobility together!

iaa new_mobility_world_startup_zone_overview 062215

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