2014 Trends through a Programmatic Lens

Jo Gaines, Chief Revenue Officer, Brandscreen

• Let’s ask the experts...

2014 Buzzwords:

* PROGRAMMATIC EVERYTHING

* Measurement

* Brand Safety/Fraud

* Premium

* Viewability or ‘SEEN’

* iGRP/eGRP

* Twitter exchange

* Transparency

* Native

* Mobile, again…

Bring on the future...

• Programmatic, more than just “RTB” (or RBT!!!!)

• $14bn spent via RTB in 2016 in US alone

• $66bn will be spend on platforms to plan, execute,

measure and optimise those campaigns

• Resource crisis – programmatic creating MORE jobs

• If you fight technology anymore, you will LOSE…

Thanks for your vote!!