FY 2008/09

Year to June 2008 highlights

• Online advertising reached $1.524 billion for year end June 2008– Increase of 27 per cent from the previous year. – Q2 spend $412.5 million up 7 per cent on Q1 – Search and directories up 34 per cent on 2007 – General Display up 23 per cent – Classifieds up 21 per cent

12 months to June 2007 v to June 2008

Objectives of the IAB Australia To increase the share of advertising and marketing dollars that interactive media

captures in the marketplace

To develop, co-ordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers

To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, press, and the broader business community

To be the primary publishers’ advocate for the interactive marketing and advertising industry

To evaluate and promote new advertising opportunities presented by rapidly evolving technologies.

FY 0809 Strategy

• Umbrella focus – – make it easier for agencies and clients to plan and

buy online advertising

– Three key areas of focus

• Audience measurement

• Research

• Education

Audience Measurement• Goal of hybrid model comprising panel and tagging

based data – To be completed by end FY09– First step to improve panel process

• Identify and accredit suppliers– Second step tagging data methodology

• Independent auditor appointed: Peter Danaher• First company to agree to audit - Nielsen Online. – Very positive overall with 16 areas to be addressed– Response in early September to IAB working group– Have not yet achieved accreditation

• Other suppliers invited to complete an audit

Research

• IAB Online Advertising Report to expand– Driven by feedback from media agencies and MFA– Q3 2008 41 categories will be captured - up from 18

categories. • Needs analysis of industry research requirements • Aggregate research from 25 IABs globally• Commission specific research as required. • All available at www.iabaustralia.com.au when

new site launched late 2008.

Education

• Website as one stop resource• Relationships with other industry bodies• Evangelism and advocacy • Support of creative aspects of online– IAB Awards – IAB Creative Showcase.

• Appoint CEO – 1 July• Appoint Chairman – 28 July• Initiate and lead planning for 2009 IAB Awards – Aug 2008• Release PWC Q2 and full FY0708 report with more detailed commentary – Week 2 Aug 2008

– Announce move from 18 to 41 reporting segments – Week 2 August• Engage key media commentators through media briefing – Week 4 Aug 2008• Release roadmap for audience measurement - Week 2 Sep 2008

– Audit conducted– Nielsen working with IAB and working group – mthly WIPs– Phoenix– Hybrid

• Support/lead Nielsen Ad Effectiveness Study - Sep 2008• Communicate Global IAB direction/issues, challenges - post Global IAB Summit 22-24 Sep

2008• Speaking opportunities – various Aug ongoing• Create research commissioning and aggregation plan – Aug ongoing• Re-launch IAB Australia website - Q4 2008

HORIZON 1 - Q3 Q4 2008Quick Wins

Thank YouPaul Fisher

Chief Executive Officer

IAB AustraliaSuite 204, Level 2, 66 King Street

SYDNEY NSW 2000t: +61 2 9248 7911f: +61 2 9248 7950

m: +61 (0) 403 444 483e: paul.fisher@iabaustralia.com.au

w: www.iabaustralia.com.au