iab serbia – annual online audience research
DESCRIPTION
IAB Serbia and MindTake have set up an annual online audience research in Serbia that is executed through an online panel in collaboration with online publishers and members of IAB Serbia. The research results report on media multi-tasking and how Serbians use screens together and are traditionally presented at IAB Serbia’s annual conference Digital Day.TRANSCRIPT
Annual Serbian Online Audience Research Project
byIAB Serbia and MindTake Research
November 4, 20144.
INITIATOR: IAB SerbiaTECH PARTNER: MindTake researchTOPIC: Media multitasking in 2013;
Connected in motion in 2014RESEARCH TYPE: online panelTIMING: one month before IAB Serbia’s annual conference Digital Day (in May)
Project initiative
Project dynamics
IAB SERBIA
MINDTAKEONLINE
PUBLISHERS
Sample question
Sample question
BASIC DEMOGRAPHICS DAILY INTERNET USAGE LOCATION NEWS CONSUMPTION MEDIA MULTITASKING USE OF SOCIAL MEDIA MOBILE VS STATIONARY DEVICES
Topics covered
Panel results
Panel results
Panel results
Results presented at
Printed brochure with research results for conference visitors
