iab session - naomi brown/firebox, richard yendall/rpoints, daniel powel/cj,duncan...
Post on 21-Oct-2014
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What the Affiliate Marketing Council can do for You
a4u Expo 2008
IAB’s theme for 2008…
Education + Inspiration = Acceleration
IAB Working Groups
Mobile
Behavioural
targeting
B2B
Ad Ops(display)Search
Research
Regulatory
affairs
Video
Social media
Ecomms
AffiliatesIASH
Education
Collaboration
Standards & best practice
Resolving industry issues
Protecting the medium
The IAB AMC
• 52 members
• 31 member companies‒ 48% networks‒ 25% agencies‒ 14% advertisers / merchants‒ 13% publishers
• 12 meetings a year
We’re here to represent the whole industry – in the most positive light - so the wrong people don’t !!!
So what have we been up to?
IAB Affiliate Marketing Handbook• Broad topics:
‒ Why use affiliates
‒ What kinds of affiliates
‒ Expected results
• Strategies:‒ Affiliates and search
‒ Affiliates and brand
‒ Sustainability
‒ Budgeting and planning
• Tactical‒ Daily management
‒ Communication
‒ Tools
IAB Affiliate Marketing Handbook
• Advantages‒ Demystifies affiliates‒ Material for budget
planners‒ Case studies‒ Concrete examples‒ Strategic and tactical
advice
• What’s next?‒ Vertical handbooks‒ More research‒ More case studies
IAB Affiliate Marketing Forum for Networks
• Keeping up to date with market developments• Cross pollinate ideas in a mixed group• Working with other networks to establish codes of
conduct and best practices• Research and market info regarding future
developments• Put aside network competition to further the industry
as whole
Guest Speakers
• The AMC invites speakers to council meetings in order to give a wider perspective on issues relevant to the industry
• This year guests have included‒ Phorm, who the council questioned about concerns
affiliates had over the use of their ad-serving technology‒ The Loyalty Association, who outlined their work on a
code of conduct for members, and what they see as the main issues for UK cashback sites.
‒ IASH, who spoke to the council about how they had successfully implemented a code of conduct for online advertising networks.
How the AMC works for Merchants
• Provides resources (handbook and best practice). These have been worked out with input from different sides of the industry and are especially useful for merchants.
• Attending the council gives the opportunity to raise specific issues and get feedback from members
• Gives a wider perspective on your own programme (helping highlight areas for improvement you might otherwise overlook)
An affiliate's viewpoint
• Loyalty and the need for self-regulation• Interacting with the AMC• Loyalty session• How affiliates can benefit
Richard Yendall, Rpoints Limited
Chairman,The Loyalty Association
IAB Affiliate Marketing Workshop
Workshop feedback
It was great - v
informative!
Excellent enthusiasm from all the speakers
32 attendees from
merchants and agencies
Plans to hold another early
2009
My Affiliate Marketing Council
• Opportunity to learn
• Forum to discuss industry topics
• Place to aggregate learnings
• Chance to showcase our industry
What the AMC means to me
• Collective voice of the industry• Opportunity for industry promotion• Establish best practice• Ensure our clients (present and future) embrace
Affiliate Marketing• Gradually work towards regulation• Level playing field• Genuine feeling of momentum
Best Practice Guidelines
• Series of industry definitions• Created through collaboration• Best practice NOT only option• Encourages take-up of AM at higher levels• Demystifies the processes• Ongoing process
www.iabuk.net/affiliatemarketing