iab weborama october
TRANSCRIPT
UNIFIED CUSTOMER VIEW
IAB OCTOBER 2015
360º VIEW
MEDIADATA
2ND PARTYDATA
CRMDATA
WEBORAMADATA
OTHER3RD PARTY
SITEDATA
• PAGE/SITE VISITED• VISIT RECENCY• NUMBER OF PAGE VIEWS• TIME SPENT ON SITE
• EXPOSED• CLICKS• VIDEO INTERACTIONS• CONVERSIONS
• MOBILE SUBSCRIPTION • E-MAIL ACCOUNT
• BEHAVIOR ON PARTNER WEBSITE & APPLICATIONS
• INGESTION OF OTHER 3RD PARTY DATABASE
• DEMOGRAPHICS• BEHAVIORAL• INTEREST &
INTENT
WAM // FEATURES
DATA COLLECTIONCollect your first-party data from all websites in one place
DATA CLASSIFICATIONOrganize the first-party data structure based on your business objectives
DATA ANALYTICSAnalysis of the audience for a clearer understanding of customers intent
DATA TRANSFERLeverage the data by transferring it directly to the ad networks, portals, DSPs, social networks and TD
DATA EXTENSIONExtend your target audience by adding 3rd party data knowledge (Look-alike)
IAB OCTOBER 2015
WAM // ADVANTAGES
AUDIENCE ACTIVATIONHigh synchronization rate with 3rd party platforms (DSPs, social networks, publishers) make it easy to transfer and use audiences built in WAM
SELF-SERVICE LOOK-ALIKEModelling algorithm – is both very powerful and very simple to understand and to use.Being a fully transparent, algorithm provides audience insight that explains performance
USER-FRIENDLY INTERFACEPowerful algorithms and capabilities enclosed in user-friendly interface which is simple to understand and use
IAB OCTOBER 2015
WAM // ADVANTAGES
FULL TRANSPARENCYWeborama DMP is not a «black box». Each client has an access & total control over its data
DATA PRIVACYEach client has its own DMP account on personal domain which guarantees the exclusion of data intersection between clients
ACCESS TO WEBORAMA DATANative access to the whole Weborama profile database: 70 Mln. unique users with socio-demographic and behavioral criteria
IAB OCTOBER 2015
WAM // UI
WEBORAMA DATA (SOCIO-DEMO,
INTERESTS)
1ST PARTY
& MEDIA DATA
AUDIENCE
EXTENTION
AUDIENCE
TRANSFER
IAB OCTOBER 2015
AUDIENCE EXCHANGE
IAB OCTOBER 2015
AGENCY or CLIENT
DMP
AGENCY or CLIENT
DMP
AGENCY or CLIENT
DMP
DMP
PUBLISHER
DMP
PUBLISHER
DMP
PUBLISHER
AUDIENCE EXCHANGE
IAB OCTOBER 2015
JOB VERTICALVISITORS
PUBLISHER’S DMP CLIENT’S DMP
AVITO 2ND PARTY DATA
+3RD PARTY
SOCIO-DEMO
CREATIVEMESSAGE
QUESTION ?
IAB OCTOBER 2015
FULLY TRANSPARENT
DATA
РАБОТАнедвижимость
спорт
семьяПРЕМИАЛЬНЫЕ АВТО
АКТИВНЫЕ ВИДЫ СПОРТА
Хочет взять кредит
ЕСТЬ ПЛАНШЕТ
СТИЛЬ
ИПОТЕКА
Любитель походов
ВИДЕОИГРЫкулинария
шопинг
3RD PARTY DATA 2ND PARTY DATA
THE DECISION IS YOURS