iabc nonprofit seminar – social media
TRANSCRIPT
![Page 1: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/1.jpg)
Putting the Web to Work for your Nonprofit
Tara Bourgeois, MMC, ABC
![Page 2: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/2.jpg)
Overview
Popular Social Media Sites Pros/Cons of Social media Using Social Media as a Fundraising
Tool Free Resources/Tools Q&A Prize Drawing!
![Page 3: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/3.jpg)
Facebook Most Used Social Network
• Launched 2004 • 550M users (70%+ of all Web users) • 1 in every 13 people uses FB • 50% log in daily • 200M mobile access to FB
*Digitalbuzz blog: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/ *http://www.ragan.com/Main/Articles/42610.aspx
![Page 4: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/4.jpg)
Facebook Every 20 minutes….
• 1M links shared • 1.4M event invites sent • 2.7 messages sent • 1.8M status updates • 10.2M comments made
*Digitalbuzz blog: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
![Page 5: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/5.jpg)
Facebook Demographics
• 51.2% male • 48% 18-34 years old • 30% 35+ years old • Avg. user has 130 friends • Avg. user visits FB 40 times per month • 70% lives outside of the U.S. • AZ 20th top state for FB users (CA, TX, NY top 3)
*Digitalbuzz blog: http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/ *facebook.com; pingdom.com *http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/ *socialbakers.com, Jan. 25, 2011
![Page 6: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/6.jpg)
Reaching Tweeple through instant messaging; “microblogging”
• 106M Twitter accounts; • 300,000 avg. new accounts/day • 97% have less than 100 followers • 65M Tweets per day • Thurs. & Fri. most active days • 10 – 11 p.m. most active hour
• http://www.onlinemarketing-trends.com/2011/03/twitter-statistics-on-its-5th.html • http://www.ragan.com/Main/Articles/42610.aspx
![Page 7: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/7.jpg)
Twitter Immediate & Interactive
• Conversational • Concise (140 characters, http://bit.ly/) • Connect interests • Share • Follow/Be Followed • Give/Receive • Event Announcements • Photos, video
*KissMetrics Marketing blog
![Page 8: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/8.jpg)
Twitterese
• Tweet: post • Retweet: forward another’s Tweet • Tweeple/Tweeps: Twitter users • Twibe: Your followers • Tweetup: Face-to-face gathering of Tweeps • Twitterati: Tweeps with TONS of followers • Hashtag: #; used to categorize tweets (i.e. #nonprofits, #FF/#followfriday)
![Page 9: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/9.jpg)
Twitter Demographics
• Gender: • 55% Female • 45% Male
• Age: • 45% age 18 – 34 • 24% age 35 – 49 • 14% age 50+
• Ethnicity • 69% Caucasian • 16% African American • 11% Hispanic • 3 % Asian
* http://www.onlinemarketing-trends.com/2011/03/twitter-statistics-on-its-5th.html
• Household income • 30% $100k+ • 28% $60k - $100k • 25% $30k - $60k
• Education • 49% No college • 38% College • 13% Grad. School
• Language • 61% English • 11% Portuguese • 6% Japanese • 3% Spanish
![Page 10: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/10.jpg)
Fast Facts
• Launched Feb. 14, 2005 • 2B videos viewed daily • 35 hours of video uploaded per minute • Broad user age: 18-54 • 100M views per day on YouTube mobile • http://www.youtube.com/charts • http://www.youtube.com/videos http://www.directmarketingrx.com/tag/youtube-demographics-infographic-2011/
http://www.youtube.com/t/press
![Page 11: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/11.jpg)
Blogs Journaling Training Updates Best Practices Testimonials Peer Support Solicit ideas/info Announcements
Technorati: free blog monitoring tool
![Page 12: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/12.jpg)
Cons Overwhelming Patience Passion Persistence Little control Human Resources Accuracy
Pros • Timely • Low Cost • Widespread Reach • Viral • Free resources • Billions of examples • Multiple accounts • Unlimited potential
Pros/Cons of Social Media
![Page 13: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/13.jpg)
Social Media as a Fundraising Tool
![Page 14: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/14.jpg)
Start with a plan WHY? Identify your key objectives
Attract volunteers (any specific type?) Increase # donors (individual, corporate, grants, etc.) Raise Funds (how much? For what?)
Set S.M.A.R.T. Goals Specific Measurable Attainable Realistic Timely
Identify your target audience Identify best channels to reach them Develop your message(s)
Put yourself in their shoes and ask, “What’s in it for me?” (WIIFM)
Increase the number of individual donors by 20% during fiscal year 2011.
Recruit and retain at least 10 new male volunteers age 18-24 between June 1, 2011 and August 31, 2011.
![Page 15: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/15.jpg)
Use Social Media to… • Announce Events • Build Awareness • Solicit Help • Contribute • Launch a Campaign • Encourage Discussion • Show Appreciation • Provide Support • Engage media • Promote Sponsors
![Page 16: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/16.jpg)
![Page 17: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/17.jpg)
American Red Cross
![Page 18: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/18.jpg)
![Page 19: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/19.jpg)
TriWest Healthcare Alliance,2011
Win-win
![Page 20: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/20.jpg)
![Page 21: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/21.jpg)
![Page 22: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/22.jpg)
Foursquare
Location-based mobile application that allows users to check-in to various locations, earning prizes, discounts, “mayorships,” etc.
Partner with businesses that can: • Contribute to your cause each time a user checks into their store/restaurant. • Promote upcoming event upon check-in -Go to foursquare.com/add_venue to register
-Cross-promote on other social media platforms
![Page 23: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/23.jpg)
More Social Media Tools
Flickr: Photo sharing LinkedIn: Professional networking Delicious: Tracks Bookmarking Digg: Best (user-rated) news, video, pictures,
etc. Myspace: Social entertainment site
![Page 24: IABC Nonprofit Seminar – Social Media](https://reader038.vdocuments.net/reader038/viewer/2022110307/555abbd1d8b42a761a8b45c5/html5/thumbnails/24.jpg)
Resources Non-profits on Facebook: http://www.facebook.com/nonprofits#!/
nonprofits?sk=info Twitter Jumpstart: http://bit.ly/nptwitterguide Idealware Nonprofit Social Media Decision Guide : http://
www.idealware.org/reports/nonprofit-social-media- decision-guide Google for Nonprofits: http://www.google.com/nonprofits/ Social Media 4 Nonprofits (Rosita Cortez Blog) Beth’s Blog: How Networked Nonprofits are Using Social Media
to Power Change Bitly: http://bit.ly/ Tech Soup: http://home.techsoup.org/pages/default.aspx The Nonprofit Times: http://nptimes.blogspot.com Social Media Marketing for Dummies, Jan Zimmerman & Doug
Sahlin