iabc successful social media moves to copy
DESCRIPTION
What it is about: * Have trouble naming a social media success story? * Has your CEO asked you for examples of measurable ROI from social media in your field? * Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.Keywords: ROI, ROI, ROIJo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).TRANSCRIPT
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!!!!" # $ % & ' ( % $ ) *" + %
SSMM
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!!!!" # $ % & ' ( % $ ) *" + %
SSMMTuesday Jan 26th 2010Jo Caudron - Dear MediaBert Van Wassenhove - ONE Agency
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Don’t forget to Twitter tonight
#SSMM
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twitter.com/jcaudronJo Caudron
Founding Partner of Dear Media
Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...)
Not a Digital NativeNot a Digital Immigrant, but a Digital Architecthttp://jocaudron.me (for the personal stuff)
http://www.linkedin.com/in/jocaudron (for the boring stuff)
www.twitter.com/jcaudron (to get in my stream)
http://www.facebook.com/jocaudron (we might even become friends ;-)
Become fan of Dear Media on www.facebook.com/dearmedia and get the daily social media news in your stream picture: (c)
Pieter Baertdonderdag 28 januari 2010
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iBert - Bert Van WassenhoveManaging Partner of ONE Agency
Active in interactive since 1996 forever
Grey hair, relies on 14 year doughter for native input
http://www.ibert.be (blog)
http://www.linkedin.com/in/bertvanwassenhove (in case you want to hire me)
www.twitter.com/ibert (to get know what I think)
http://www.facebook.com/bertvanwassenhove (I may not accept you as a friend)
http://www.gowalla.com(to know where I am - may not be accurate :) )
picture: (c) Ben Caudrondonderdag 28 januari 2010
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AgendaThe power of social media
What’s hot in social today
What about ROI
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The power of social media
Don’t forget to Twitter tonight #SSMMdonderdag 28 januari 2010
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To get this started...Who is using?
TwitterFacebook, Netlog, ...LinkedIn, PlaxoEmailGoogle WaveFoursquare, GowallaAugmented Reality
Who has?a Blackberryan iPhone (2G, 3G, 3Gs)Google Phone (Nexus One)an Androida Nokia, Samsung, Sony Ericsson, ...
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What’s your primary news source?RadioNewspaperTVOnline newspaperMagazines
Mine is ...
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What’s your primary news source?RadioNewspaperTVOnline newspaperMagazines
Mine is ...
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The Internet Today...
For Belgium:10.4mio people7mio are on the internetthat’s 67,3%
Worldwide:6.7bio people1.7bio are on the internetthat’s like 25%
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Social is Huge
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November 2009: Facebook has 350.000.000 members (and is making profit)
Social is Huge
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Social is Huge
150.000 people on Twitter
TODAY: 2.9Mio in Belgium +300.000 users in Belgium from September ’09 to November ’09! -> 28% of the population.
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The future is social!
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Media 1.0
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SOCIAL OBJECTThe Flower is the (potential) social
object
The mainstream media are the smell of the flower
The bee is “spreading the word” and has the real power
Level I: Sites, blogs, feeds, widgetsLevel II: Closed networks (Facebook, Netlog, ...)Level III: Through individuals (e-mail, Twitter, ...)
Media 2.0
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The Flower is the (potential) social object
The mainstream media are the smell of the flower
The bee is “spreading the word” and has the real power
Level I: Sites, blogs, feeds, widgetsLevel II: Closed networks (Facebook, Netlog, ...)Level III: Through individuals (e-mail, Twitter, ...)
Media 2.0
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What’s hot in Social Media
today
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Mobile
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Augmented Reality - The Future
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Augmented Reality - The Future
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They will run your
(mini-sites)
They will run your e-commerce
They will run your
CRM
They will do your
advertisingThey will
rule the world, at 50$ a month
They will stream your videos and
music
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Apps There’s an app for that
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Apps There’s an app for that
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Apps There’s an app for that
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Apps There’s an app for that
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Apps There’s an app for that
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Apps There’s an app for that
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Apps There’s an app for that
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PrivacyFacebook privacy policyReason: Google
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Power game
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What about ROI
-Case by Case
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Case: Queensland
Campaign that involved all social media channelsQueensland looking for ‘Island Caretaker’
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Case: Queensland
Twitter7000 followers
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Case: Queensland
Facebook> 11 000 friends
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Case: Queensland
Flickr
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Case: Queensland
YouTube Channel100 000 views
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Case: Queensland
Triptracker
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Neckermann.com: Year-end campaign★ Assignment:
Boost revenue during year-end period.
★ Target: Neckermann.com clients (BE-NL)
★ Strategy: Give the Neckermann.com clients a space where they can express themselves.
★ Activities: DM/e-DM & Social platform
★ Results: 720 000 visits & 126 317 comments
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Neckermann.com: Year-end campaign★ Assignment:
Boost revenue during year-end period.
★ Target: Neckermann.com clients (BE-NL)
★ Strategy: Give the Neckermann.com clients a space where they can express themselves.
★ Activities: DM/e-DM & Social platform
★ Results: 720 000 visits & 126 317 comments
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Pepsi Refresh Everything
Bert
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Will it blend?The results: * 100mio views on Youtube* Youtube branded channel: 200.000 subs
Company’s sales went up with 800% over the last 3 years.
Bert
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Will it blend?The results: * 100mio views on Youtube* Youtube branded channel: 200.000 subs
Company’s sales went up with 800% over the last 3 years.
Bert
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Dell Outlet
Bert
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Dell Outlet
Bert
> $ 6,5 million
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Black cherry-lime flavored vitaminwater named… CONNECT
Bert
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Black cherry-lime flavored vitaminwater named… CONNECT
Bert
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13/07/09
After 24H, on the Dear Media site
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13/07/09
-500 followers (13/07)
1029
0 fans (01/10)
257
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A “social” Social Media caseThe Big Ask Again / Dance For The Climate
August 2009: +10.000 people on the beach
3 weeks beforehand: just a dozen people started to invite friends on Facebook to join
After 3 weeks: 25.000 people were personally and hand-picked invited by their peers to attend the shooting. Thousands confirmed,
The 2 Fb pages have aprox. 4.000 fans (and growing)
Cost of the social media : 0€
Already 7.000 people joined the online dance www.dancefortheclimate.org in their own dance.
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Some more local dataTest-Aankoop launched their information campaign about “expensive internet” in Belgium
They started “seeding” from within their local staff: 20 people started sharing the message on Fb and Twitter
After 2-3 weeks:13.500 people did the test to check their internet subscription (online driven by Fb traffic)850 people became fan on Fb, providing them a new, strong opt-in group of online contacts via social media. Every next campaign will increase this number.
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Haiti 2010donderdag 28 januari 2010
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First news source was ...
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Using technology to help
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Using technology to help
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Using technology to help
Free Calls
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Raising money
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Raising money
+8 mio USD in 2 days for the Red Cross
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Raising money
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Raising money
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More online viewers
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!!!!" # $ % & ' ( % $ ) *" + %
We are living in a digital, social and mobile world.
Connect with us for more ...
twitter.com/jcaudrontwitter.com/ibert
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