Iain Ross Motorvated Creative Work Case Studies X3 Copy

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  • Iain Ross

    Iain Ross: Strategic-Creative-Resource

  • Iain RossMotorvatedCreative

    Iain Ross: Strategic-Creative-Resource

  • Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

    Hello...

  • Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • 15years

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • 15years of automotive experience

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • 15years of automotive experience shown in 5 mins...

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach- Toyota

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus- Bentley

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus- Bentley- Maserati

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus- Bentley- Maserati- Renault

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Case histories:Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Case histories:

    Mercedes-BenzToyotaMaserati

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Mercedes-Benz(Europe)

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMercedes-Benz

    Refocusing a German automotive giant...- Brand vision- Literature systems- Design- Art direction- Advertising- Digital- Photographic vision- Photographic production- Centralised print production- Motorshows- Exhibition

    Iain Ross: Strategic-Creative-Resource

    1.1

  • AutomotiveMercedes-Benz

    Iain Ross: Strategic-Creative-Resource

    Launch of the iconic A-Class...

  • AutomotiveMercedes-Benz

    BTL

    TTL

    ATLIain Ross: Strategic-Creative-Resource

    Turning convention upside down...right through the communicationsprocess

  • AutomotiveMercedes-Benz

    Iain Ross: Strategic-Creative-Resource

    Dening, creating and upholding a brand photographic vision...

  • AutomotiveMercedes-Benz

    Iain Ross: Strategic-Creative-Resource

    Raising the quality bar in the studio...

  • AutomotiveMercedes-Benz

    Iain Ross: Strategic-Creative-Resource

    ...and on locations all over the world

  • 12 international awards for the launch programme of the CL Coup

    AutomotiveMercedes-Benz

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMercedes-Benz

    CL Coup...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMercedes-Benz

    The Back to Earth launch platform

    Iain Ross: Strategic-Creative-Resource

  • Toyota (Europe) Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Steering the biggestautomotive brand in the world...

    - Brand vision- Brand identity/Brand guidelines- Literature systems- Design & Art direction- Advertising & POS- Digital- Photographic vision & production- Centralised print production- Motorshows/Exhibitions

    Iain Ross: Strategic-Creative-Resource

    2

  • AutomotiveToyota

    Launchingthe agshipAvensis...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Breaking the advertisingmould...

    Quality speaks for itself

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Hilux model brand positioning campaign:

    Reinvigoratinga living 4x4legend

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Reputationrestored...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Tactical sales campaign:

    Turningstrategicthinking intoemotionalsolutions...

    Iain Ross: Strategic-Creative-Resource

    www.toyota.co.uk

  • AutomotiveToyota

    Creative thought as a catalystfor salessuccess

    Iain Ross: Strategic-Creative-Resource

  • Iain Ross: Strategic-Creative-Resource

    Toyota Prius:

    Launching the most important caron the planet...

    AutomotiveToyota

  • AutomotiveToyota

    Changing theglobal mindsetforever:

    The futureStarts here.Prius, an idea that cannot wait...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Iain Ross: Strategic-Creative-Resource

    1 Pan-European literature system:- 14 markets- 19 language versions- 6 global creative awards- Countless budgetary savings...

  • AutomotiveToyota

    Consumertouch points...

    Design detailsthat makethe difference

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Iain Ross: Strategic-Creative-Resource

    Photographic look, tone, feel...

  • AutomotiveToyota

    Iain Ross: Strategic-Creative-Resource

    ...dened

  • AutomotiveToyota

    Iain Ross: Strategic-Creative-Resource

    ...created

  • AutomotiveToyota

    Iain Ross: Strategic-Creative-Resource

    ...and delivered.

  • Maserati (Global) Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMaserati

    Retraining an Italianthoroughbred...

    - Brand vision- Strategic photographic vision- Photographic production- Design- Art direction- Advertising- Digital

    Iain Ross: Strategic-Creative-Resource

    3

  • AutomotiveMaserati

    A new visionin the studio...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMaserati

    And outon location

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMaserati

    BTL

    TTL

    ATL

    applications...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMaserati

    Iain Ross: Strategic-Creative-Resource

    Sensual, emotional,luxurious...

  • AutomotiveMaserati

    Catwalk king...

    Iain Ross: Strategic-Creative-Resource

    M A S E R A T I Q U A T T R O P O R T E

    1 . THE PRODUC T P E R F E C T B A L A N C E O F E L E G A N C E A N D S P O R T I N E S S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07

    A B O A R D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 5

    T H E Q U AT T R O P O R T E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1

    T H E Q U AT T R O P O R T E S P O R T G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 5

    T H E Q U AT T R O P O R T E E X E C U T I V E G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 9

    2 . PERSONALISATION O F F I C I N E A L F I E R I M A S E R AT I P R O G R A M M E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2

    3 . TECHNICAL SPECIFICATIONS

    4 . SERVICES O N E - T O - O N E T E S T D R I V E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 8

    A S S I S T A N C E A N D M A I N T E N A N C E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1

    F I N A N C E A N D I N S U R A N C E S E R V I C E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2

    5 . MASERATI WORLD P E R S O N A L D E L I V E R Y. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4

    I N T E R N E T A N D C A R C O N F I G U R AT O R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4

    M A S E R AT I E V E N T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 7

    R A C I N G . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 7

    M A S E R AT I M A S T E R D R I V I N G C O U R S E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 8

    6 . CONTAC TS C A L L C E N T R E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 0

    M A S E R AT I A C R O S S T H E W O R L D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1

    I N T E R N E T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1

    E M A I L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1

    P A G E 07

    P A G E 32

    P A G E 36

    P A G E 38

    P A G E 4 4

    P A G E 50

    1THE PRODUC T

    C O N C E P T A N D T E C H N O L O G Y

    disable it, however, all he has to do is hit a button on the central console. This gives the

    kind of responsiveness required by the sportier driving style. There is no clutch pedal, of

    course, and the hill holder function makes hill-starts a breeze too.

    P E R F E C T L Y B A L A N C E D D Y N A M I C H A N D L I N G C O U R T E S Y O F

    O P T I M A L W E I G H T D I S T R I B U T I O N

    The Quattroporte is more than just a classic flagship car, however. It is a brilliant high

    performance car that handles nimbly and offers top-flight occupant safety in all

    conditions. The secret of the Quattroportes brilliance lies in its 47% front-53% rear

    weight distribution, unique in its segment, maximising traction and acceleration thrust.

    T H E P R O D U C T 1 5 M A S E R AT I Q U AT T R O P O R T E

    The six-speed electro-hydraulic Maserati DuoSelect (MDS) transmission system is one of

    the Quattroportes finest innovative features. On ignition, the system selects the automatic

    driving mode which offers smooth, rapid gear changing combined with top class

    responsiveness. This means that the driver can relax and appreciate the comfort and

    convenience of the car without having to worry about manually shifting gears. There

    are none of the usual disadvantages associated with a normal torque converter either: the

    engine is wonderfully responsive and starts every time from cold with incredibly smooth

    upward gear changing. As if that where not enough, the Maserati MDS can also offer a

    much sportier kind of drive too. Using the paddles mounted on the steering column, the

    driver can override the automatic mode without actually deactivating it. if he wants to

    M D S T R A N S M I S S I O N - O N E G E A R B O X , T W O S O U L S

    1THE PRODUC T

    C O N C E P T A N D T E C H N O L O G Y

    speacial Easy Entry system feature which raises the steering column and slides back the

    seat to facilitate getting into and out of the car. Just as much attention has been lavished

    on the power-adjustable rear seats too. In fact, the passenger seated on the right in the

    rear just has to touch a button to slide the front passenger seat forward (up to 22cm) for

    extra legroom. The cabin ambience and colours are exceptionally warm, giving a sense

    of cocoon-like protection, thanks to the use of deluxe woods, leathers (by Poltrona Frau,

    stunningly soft and exclusive) and other deluxe materials that the client can pesonilse.

    T H E P R O D U C T 1 9 M A S E R AT I Q U AT T R O P O R T E

    he Maserati Quattroportes cabin combines sumptuous handcrafted elegance

    with the space and comfort of a car designed to confidently eat up the miles

    on long journeys. It boasts a wonderfully luxurious functionalism with the

    controls laid our ergonomically to ensure that the driver has them easily to hand and

    eye at all times without detracting from the comfort of the front and rear passengers.

    The Quattroporte also offers power-adjustable front seats with 14 different possible positions

    as standard. The drivers seat, which also has three different memorised settings, boasts a

    TA B O A R D - A C O C O O N - L I K E H AV E N O F S U M P T U O U S L E AT H E R A N D P R E C I O U S W O O D S

  • Iain Ross: Strategic-Creative-Resource

  • Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Thank you Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Thank you

    I hope you likedthe work...

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Thank you

    I hope you likedthe work...Other examples of non automotive brand work available upon request

    Iain RossMotorvatedCreativeThe work...

    Iain Ross: Strategic-Creative-Resource

  • Thank you

    I hope you likedthe work...Other examples of non automotive brand work available upon request

    Iain Ross

    Iain RossMotorvatedCreativeThe work...

    Iain Ross: Strategic-Creative-Resource

  • Thank you

    I hope you likedthe work...Other examples of non automotive brand work available upon request

    Iain Ross

    Iain RossMotorvatedCreativeThe work...

    Iain RossWellington House7 Hemingford RoadSt. IvesCambridgeshirePE27 5HE

    E. i.ross62@ntlworld.com

    M. 07887 821 725

    T. 01480 467 845

    Iain Ross: Strategic-Creative-Resource

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