iain ross motorvated creative work case studies x3 copy

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  • Iain Ross

    Iain Ross: Strategic-Creative-Resource

  • Iain RossMotorvatedCreative

    Iain Ross: Strategic-Creative-Resource

  • Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

    Hello...

  • Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • 15years

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • 15years of automotive experience

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • 15years of automotive experience shown in 5 mins...

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach- Toyota

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus- Bentley

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus- Bentley- Maserati

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Brand experiences:

    - Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus- Bentley- Maserati- Renault

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Case histories:Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Case histories:

    Mercedes-BenzToyotaMaserati

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • Mercedes-Benz(Europe)

    Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMercedes-Benz

    Refocusing a German automotive giant...- Brand vision- Literature systems- Design- Art direction- Advertising- Digital- Photographic vision- Photographic production- Centralised print production- Motorshows- Exhibition

    Iain Ross: Strategic-Creative-Resource

    1.1

  • AutomotiveMercedes-Benz

    Iain Ross: Strategic-Creative-Resource

    Launch of the iconic A-Class...

  • AutomotiveMercedes-Benz

    BTL

    TTL

    ATLIain Ross: Strategic-Creative-Resource

    Turning convention upside down...right through the communicationsprocess

  • AutomotiveMercedes-Benz

    Iain Ross: Strategic-Creative-Resource

    Dening, creating and upholding a brand photographic vision...

  • AutomotiveMercedes-Benz

    Iain Ross: Strategic-Creative-Resource

    Raising the quality bar in the studio...

  • AutomotiveMercedes-Benz

    Iain Ross: Strategic-Creative-Resource

    ...and on locations all over the world

  • 12 international awards for the launch programme of the CL Coup

    AutomotiveMercedes-Benz

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMercedes-Benz

    CL Coup...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMercedes-Benz

    The Back to Earth launch platform

    Iain Ross: Strategic-Creative-Resource

  • Toyota (Europe) Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Steering the biggestautomotive brand in the world...

    - Brand vision- Brand identity/Brand guidelines- Literature systems- Design & Art direction- Advertising & POS- Digital- Photographic vision & production- Centralised print production- Motorshows/Exhibitions

    Iain Ross: Strategic-Creative-Resource

    2

  • AutomotiveToyota

    Launchingthe agshipAvensis...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Breaking the advertisingmould...

    Quality speaks for itself

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Hilux model brand positioning campaign:

    Reinvigoratinga living 4x4legend

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Reputationrestored...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Tactical sales campaign:

    Turningstrategicthinking intoemotionalsolutions...

    Iain Ross: Strategic-Creative-Resource

    www.toyota.co.uk

  • AutomotiveToyota

    Creative thought as a catalystfor salessuccess

    Iain Ross: Strategic-Creative-Resource

  • Iain Ross: Strategic-Creative-Resource

    Toyota Prius:

    Launching the most important caron the planet...

    AutomotiveToyota

  • AutomotiveToyota

    Changing theglobal mindsetforever:

    The futureStarts here.Prius, an idea that cannot wait...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Iain Ross: Strategic-Creative-Resource

    1 Pan-European literature system:- 14 markets- 19 language versions- 6 global creative awards- Countless budgetary savings...

  • AutomotiveToyota

    Consumertouch points...

    Design detailsthat makethe difference

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveToyota

    Iain Ross: Strategic-Creative-Resource

    Photographic look, tone, feel...

  • AutomotiveToyota

    Iain Ross: Strategic-Creative-Resource

    ...dened

  • AutomotiveToyota

    Iain Ross: Strategic-Creative-Resource

    ...created

  • AutomotiveToyota

    Iain Ross: Strategic-Creative-Resource

    ...and delivered.

  • Maserati (Global) Iain RossMotorvatedCreativeWork...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMaserati

    Retraining an Italianthoroughbred...

    - Brand vision- Strategic photographic vision- Photographic production- Design- Art direction- Advertising- Digital

    Iain Ross: Strategic-Creative-Resource

    3

  • AutomotiveMaserati

    A new visionin the studio...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMaserati

    And outon location

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMaserati

    BTL

    TTL

    ATL

    applications...

    Iain Ross: Strategic-Creative-Resource

  • AutomotiveMaserati

    Iain Ross: Strategic-Creative-Resource

    Sensual, emotional,luxurious...

  • AutomotiveMaserati

    Catwalk king...

    Iain Ross: Strategic-Creative-Resource

    M A S E R A T I Q U A T T R O P O R T E

    1 . THE PRODUC T P E R F E C T B A L A N C E O F E L E G A N C E A N D S P O R T I N E S S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07

    A B O A R D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 5

    T H E Q U AT T R O P O R T E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1

    T H E Q U AT T R O P O R T E S P O R T G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 5

    T H E Q U AT T R O P O R T E E X E C U T I V E G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 9

    2 . PERSONALISATION O F F I C I N E A L F I E R I M A S E R AT I P R O G R A M M E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2

    3 . TECHNICAL SPECIFICATIONS

    4 . SERVICES O N E - T O - O N E T E S T D R I V E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 8

    A S S I S T A N C E A N D M A I N T E N A N C E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1

    F I N A N C E A N D I N S U R A N C E S E R V I C E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2

    5 . MASERATI WORLD P E R S O N A L D E L I V E R Y. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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