iain ross motorvated creative work case studies x3 copy

Iain Ross

Iain Ross: ‘Strategic-Creative-Resource’

Iain RossMotorvatedCreative


Iain RossMotorvatedCreativeWork...




Hello...

15years



15years of automotive experience



15years of automotive experience shown in 5 mins...



Brand experiences:



Brand experiences:

- Audi



Brand experiences:

- Audi- Mercedes-Benz



Brand experiences:

- Audi- Mercedes-Benz- Smart



Brand experiences:

- Audi- Mercedes-Benz- Smart- Maybach



Brand experiences:

- Audi- Mercedes-Benz- Smart- Maybach- Toyota



Brand experiences:

- Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus



Brand experiences:

- Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus- Bentley



Brand experiences:

- Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus- Bentley- Maserati



Brand experiences:

- Audi- Mercedes-Benz- Smart- Maybach- Toyota- Lexus- Bentley- Maserati- Renault



Case histories:Iain RossMotorvatedCreativeWork...


Case histories:

Mercedes-BenzToyotaMaserati



Mercedes-Benz(Europe)



AutomotiveMercedes-Benz

Refocusing a German automotive giant...

- Brand vision- Literature systems- Design- Art direction- Advertising- Digital- Photographic vision- Photographic production- Centralised print production- Motorshows- Exhibition


1.1



Launch of the iconic A-Class...


BTL

TTL

ATLIain Ross: ‘Strategic-Creative-Resource’

Turning convention upside down...right through the communicationsprocess



Defining, creating and upholding a brand photographic vision...



Raising the quality bar in the studio...



...and on locations all over the world

12 international awards for the launch programme of the CL Coupé




CL Coupé...



The ‘Back to Earth’ launch platform


Toyota (Europe) Iain RossMotorvatedCreativeWork...


AutomotiveToyota

Steering the biggestautomotive brand in the world...

- Brand vision- Brand identity/Brand guidelines- Literature systems- Design & Art direction- Advertising & POS- Digital- Photographic vision & production- Centralised print production- Motorshows/Exhibitions


2

AutomotiveToyota

Launchingthe flagshipAvensis...


AutomotiveToyota

Breaking the advertisingmould...

‘Quality speaks for itself’


AutomotiveToyota

Hilux model brand positioning campaign:

Reinvigoratinga living 4x4legend


AutomotiveToyota

Reputationrestored...


AutomotiveToyota

Tactical sales campaign:

Turningstrategicthinking intoemotionalsolutions...


www.toyota.co.uk

AutomotiveToyota

Creative thought as a catalystfor salessuccess



Toyota Prius:

Launching the most important caron the planet...

AutomotiveToyota

AutomotiveToyota

Changing theglobal mindsetforever:

The future‘Starts’ here.Prius, an idea that cannot wait...


AutomotiveToyota


1 Pan-European literature system:- 14 markets- 19 language versions- 6 global creative awards- Countless budgetary savings...

AutomotiveToyota

Consumertouch points...

Design detailsthat makethe difference


AutomotiveToyota


Photographic look, tone, feel...

AutomotiveToyota


...defined

AutomotiveToyota


...created

AutomotiveToyota


...and delivered.

Maserati (Global) Iain RossMotorvatedCreativeWork...


AutomotiveMaserati

Retraining an Italianthoroughbred...

- Brand vision- Strategic photographic vision- Photographic production- Design- Art direction- Advertising- Digital


3

AutomotiveMaserati

A new visionin the studio...


AutomotiveMaserati

And outon location


AutomotiveMaserati

BTL

TTL

ATL

applications...


AutomotiveMaserati


Sensual, emotional,luxurious...

AutomotiveMaserati

Catwalk king...


M A S E R A T I Q U A T T R O P O R T E

1 . THE PRODUC T

P E R F E C T B A L A N C E O F E L E G A N C E A N D S P O R T I N E S S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07

A B O A R D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 5

T H E Q U AT T R O P O R T E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1

T H E Q U AT T R O P O R T E S P O R T G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 5

T H E Q U AT T R O P O R T E E X E C U T I V E G T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 9

2 . PERSONALISATION

O F F I C I N E A L F I E R I M A S E R AT I P R O G R A M M E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2

3 . TECHNICAL SPECIFICATIONS

4 . SERVICES

O N E - T O - O N E T E S T D R I V E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 8

A S S I S T A N C E A N D M A I N T E N A N C E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1

F I N A N C E A N D I N S U R A N C E S E R V I C E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2

5 . MASERATI WORLD

P E R S O N A L D E L I V E R Y. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4

I N T E R N E T A N D C A R C O N F I G U R AT O R . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4

M A S E R AT I E V E N T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 7

R A C I N G . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 7

M A S E R AT I M A S T E R D R I V I N G C O U R S E S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 8

6 . CONTAC TS

C A L L C E N T R E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 0

M A S E R AT I A C R O S S T H E W O R L D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1

I N T E R N E T. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1

E M A I L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1

P A G E 07

P A G E 32

P A G E 36

P A G E 38

P A G E 4 4

P A G E 50

1

THE PRODUC TC O N C E P T A N D T E C H N O L O G Y

disable it, however, all he has to do is hit a button on the central console. This gives the

kind of responsiveness required by the sportier driving style. There is no clutch pedal, of

course, and the hill holder function makes hill-starts a breeze too.

P E R F E C T L Y B A L A N C E D D Y N A M I C H A N D L I N G C O U R T E S Y O F

O P T I M A L W E I G H T D I S T R I B U T I O N

The Quattroporte is more than just a classic flagship car, however. It is a brilliant high

performance car that handles nimbly and offers top-flight occupant safety in all

conditions. The secret of the Quattroporte’s brilliance lies in its 47% front-53% rear

weight distribution, unique in its segment, maximising traction and acceleration thrust.

T H E P R O D U C T 1 5 M A S E R AT I Q U AT T R O P O R T E

The six-speed electro-hydraulic Maserati DuoSelect (MDS) transmission system is one of

the Quattroporte’s finest innovative features. On ignition, the system selects the automatic

driving mode which offers smooth, rapid gear changing combined with top class

responsiveness. This means that the driver can relax and appreciate the comfort and

convenience of the car without having to worry about manually shifting gears. There

are none of the usual disadvantages associated with a normal torque converter either: the

engine is wonderfully responsive and starts every time from cold with incredibly smooth

upward gear changing. As if that where not enough, the Maserati MDS can also offer a

much sportier kind of drive too. Using the paddles mounted on the steering column, the

driver can override the automatic mode without actually deactivating it. if he wants to

M D S T R A N S M I S S I O N - O N E G E A R B O X , T W O S O U L S

1

THE PRODUC TC O N C E P T A N D T E C H N O L O G Y

speacial Easy Entry system feature which raises the steering column and slides back the

seat to facilitate getting into and out of the car. Just as much attention has been lavished

on the power-adjustable rear seats too. In fact, the passenger seated on the right in the

rear just has to touch a button to slide the front passenger seat forward (up to 22cm) for

extra legroom. The cabin ambience and colours are exceptionally warm, giving a sense

of cocoon-like protection, thanks to the use of deluxe woods, leathers (by Poltrona Frau,

stunningly soft and exclusive) and other deluxe materials that the client can pesonilse.

T H E P R O D U C T 1 9 M A S E R AT I Q U AT T R O P O R T E

he Maserati Quattroporte’s cabin combines sumptuous handcrafted elegance

with the space and comfort of a car designed to confidently eat up the miles

on long journeys. It boasts a wonderfully luxurious functionalism with the

controls laid our ergonomically to ensure that the driver has them easily to hand and

eye at all times without detracting from the comfort of the front and rear passengers.

The Quattroporte also offers power-adjustable front seats with 14 different possible positions

as standard. The driver’s seat, which also has three different memorised settings, boasts a

TA B O A R D - A C O C O O N - L I K E H AV E N O F S U M P T U O U S L E AT H E R A N D P R E C I O U S W O O D S

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Iain Ross



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Iain Ross


Iain RossWellington House7 Hemingford RoadSt. IvesCambridgeshirePE27 5HE

E. [email protected]

M. 07887 821 725

T. 01480 467 845


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