iak16 an urania. blick. zurück. nach vorn
TRANSCRIPT
An Urania Blick. Zurück. Nach Vorn.
Matthias Müller-Prove // mprove.de Closing Keynote der IA Konferenz, Berlin 4.6.2016
cover: Berlin Pankow-Heinersdorf http://mprove.de/art/15/pankow.html
An Urania,die Muse der Astronomie
Albertina in Wien Photo CC BY-SA 3.0 Wolfgang Sauber Diese Version CC BY-SA 3.0 mprove
Foto: @Anstrengungslos
Jana StecherFrederike Beha
https://twitter.com/Anstrengungslos/status/739058276181118976
http://www.ajoma.de/Planetenschleife_Mars_gross.jpg
Benno Löwenberg, 2016https://twitter.com/BennoLoewenberg/status/738681057772457984
IDEO /via Hendrik SommerfeldtPhoto: Simon Wondracek https://twitter.com/swondracek/status/738748232466083840
Gartner Hype Curve 2015
VRGesten-SteuerungAR
Smart Home
IoT
Natürliche Sprache
Maschinelles Lernen
Big Data
AutoAutos
Brain-ComputerInterface
Wearables
Gartner Hype Curve
Tal der Ernüchterung
Plateau der Produktivität
Gipfel der übersteigerten Erwartungen
Rainer SaxPhoto: @sybit_ux https://twitter.com/sybit_ux/status/738656771141709824
early adopters
early late70%
majority15%
adoption densityDichtefunktion der Marktdurchdringung
15%
leggards
15% early adopters
70% majority
15%
adoption distributionVerteilungsfunktion der Marktdurchdringung
50%
•
•
•
•
15% leggarts
50%
100%
•
•
•
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15%
50%
•
•
•
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15% early adopters
Vision/Illusion
Realität
50%
100%
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•
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cf. »Crossing the Chasm« Geoffrey Moore
Long Nose of Innovation Bill Buxton 2008
http://www.billbuxton.com/01%20The%20Long%20Nose%20of%20Innovation%20Revised.pdf
Head Mounted Display – Ivan Sutherland et al., 1966 https://www.youtube.com/watch?v=NtwZXGprxag
Aspen Movie Map, Nicholas Negroponte et al. MIT 1978https://www.youtube.com/watch?v=w18MyqszIYc
Google Earth 2001, Google Streetview 2007: Urania - Marfa, TXhttps://youtu.be/yoHAHNt-xgU
Mark Z. @ Samsung World Congress 2016https://infinityleap.com/facebook-looking-forward-to-better-interactions-in-virtual-reality/
NLS/Augment – Douglas Engelbart et al.1968http://mprove.de/diplom/text/2.1.3_nlsaugment.html
The world is so damn complex.[…] If mankind can get more capable in dealing with complex urgent problems collectively, that would be a perfect professional goal.
– Doug Engelbart, 2000
http://www.invisiblerevolution.net/engelbart/glossary/index.html
http://www.invisiblerevolution.net/engelbart/glossary/index.html
Starfire – Bruce „Tog“ Tognazzini et al., Sun Microsystems 1994https://www.youtube.com/watch?v=w9OKcKisUrY
Mezzanine – John Underkoffler et al., Oblong Industries 2014
https://www.youtube.com/watch?v=zIDRWQHCWb0
https://www.youtube.com/watch?v=zIDRWQHCWb0
Komplexität einer App
Komplexitätüber alle Systeme
via Bill Buxton, TNWConf, Mai 2016
Frustrtions-Limit
3 Rules /Bill Buxton
1. Every new product and service must provide great experience and excellent value – they must work, flow & generate demand.
2. Every new product must work seamlessly with all others in the customer’s ecosytem.
3. Each must also reduce the complexity and increase the value of each of the others.