i’m rachel miller!rachelrmiller.info/deck-2019.pdf · vui / ux content strategy journalism...

21
Hi I’m Rachel Miller! I look friendlier in person I swear

Upload: others

Post on 07-Aug-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

HiI’m Rachel Miller!

I look

frien

dlier

in per

son I

swear

Page 2: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

EXPERIENCE

VUI / UX Content StrategyJournalismCopywriting Film

Creati

ve wri

ting f

or the

Google

Assis

tant

Arts Editor, Brooklyn Magazine

Social,

web copy

, person

a design

Festivals, movies, tv, music vids

Page 4: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

Creative WriterPersonality Team, Google Assistant

● Develop the Google Assistant’s character● Answer the world’s pressing questions ● Celebrate seasonal events ● Partner with folks for special features● Add delight + empathy to other Google platforms

VUI / UX Content Strategy

Page 5: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

Life’s Big Qs: “Are you a ghost?” “Do you have a butt?”

Page 6: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

Before After

Are you sad?

Not when I’m helping you

67% User Satisfaction 80% User Satisfaction

Are you sad?

I’m pretty good, actually. Why do you ask?

Because I just insulted you

Let’s call it water under the bridge

Make it better with empathy: Are you sad?

Page 7: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

Custom content for John Legend + Google Assistant Basically Legendary

Live rig

ht now!

Page 8: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

Girl with a Vermeer project Use new 3-step conversation style to feature the Google Arts & Culture Vermeer exhibit

Live throu

gh April 2

019

Page 9: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

Write delightful copy for the world’s landing pageGoogle Doodles

Great American Solar Eclipse 2017Celebrating Georges MélièsFourth of July 2018International Women’s Day 2018International Women’s Day 2019Celebrating Johann Sebastian Bach — make a song!

Page 11: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine
Page 12: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine
Page 13: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

America’s Most-Searched recipes: 4th of July 2018

Page 15: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

User satisfaction with my writing: 81%Corpus average user satisfaction: 70%

National + International Doodle views: 500+ millionStyle Guides I’ve edited: 2

Writers I’ve trained & edited: 5

VUI / UX Content Strategy: By the numbers

Page 17: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

A Presto History of the Metronome

Emily Rose Epstein Brings the Bang

Teen: Legends on the rise

Beauty File: Anna Kaiser of AKT

Cosmetic Treatments: 50s & 60s

“I don’t use Botox”? It’s Xeomin

Drummers. Music. Feminism.

Cosmetic health & wellness

Journalism: Editor, Writer

Page 19: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

Copywriting Revamp this wellness bev’s Instagram persona

We fixed it. #LoveHALO

Coming s

ummer 20

19

Page 20: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

Copywriting Copy, concept for first-round investor pitch vid

Click to seeeee

Page 21: I’m Rachel Miller!rachelrmiller.info/deck-2019.pdf · VUI / UX Content Strategy Journalism Copywriting Film Creative writing for the Google Assistant Arts Editor, Brooklyn Magazine

ByeThanks for reading!