i’m regan ray. this is my resume.€¦ · my experience: the roles....
TRANSCRIPT
I’m Regan Ray. This is my resume.
I’m a
web content writer.
I make digital content compelling and
easy to digest.
>Wri%ng and edi%ng
>Proofreading
>Corporate blogging
>Social media
>FAQs
>Ad copy
>Video scripts
>Contests
This means a lot of relationship building
>Collabora%ng with internal business partners
> Working closely with lawyers to the crea%ve studio and all folks in between (sales, product, brand, IT etc.) – because digital content touches all aspects of your business
>Managing day-‐to-‐day legal approvals and regulatory compliance
>Engaging senior management and content area experts
>Working with third-‐par%es and external vendors
My experience: the roles.
Web Writer, Marke%ng e-‐Services
Web Reporter
Associate Editor, J-‐Source.ca
Reporter-‐Researcher
My experience: the details. • Content lead for corporate investments blog • Write and edit copy for web and mobile teasers, web pages, social media, ads and other online proper%es • Key member of launch team for Facebook, LinkedIn and corporate blog • Coordinate transla%on requests • Write video scripts for promo/demo videos • Create FAQs, user guides, Q&As and other resources for online tools
• Wrote daily news stories for and about the financial services industry • Posted stories online using content management system • Prepared and sent daily e-‐newsleUer to IE subscribers • Wrote feature ar%cles for bi-‐weekly newspaper • AUended industry events (conferences, fund launches, speeches, OSC hearings) for both repor%ng and networking purposes
My experience: the details. • Wrote and edited web content • Pitched story ideas to editorial team • Assigned features and columns to freelance writers • Developed and maintained online community using social media tools including TwiUer, Facebook and CoverItLive • Created and sent weekly e-‐newsleUer • Posted daily to journalism news blog • Maintained online events calendar
• Wrote ar%cles (features, profiles, front-‐of-‐the-‐book) • Consistently met deadlines for both long and short-‐term assignments • Pitched story ideas to a large editorial team • Fact-‐checked stories, sidebars, charts and other data during produc%on periods • Research and data collec%on for major editorial projects
My education: the degrees.
Bachelor of Journalism, 2007
Bachelor of Arts, Poli%cal Science, 1998
My education: the training.
Cer%ficate in Digital Marke%ng Management, 2014 (expected comple%on)
Completed Fundamental Guidelines for Web Usability during NN/g’s Usability Week, 2012
Introduc%on to Adobe Crea%ve Suite, 2009
What can I do for
you and your business?
>Envision, pitch and execute content marke%ng ini%a%ves
>Write, edit and proofread content for web, mobile and social channels
>Maintain and update all digital proper%es
>Interview internal and third-‐party content experts
>Develop and maintain editorial calendars
>Track analy%cs and provide metrics repor%ng
>Partner with internal teams to drive business results through digital content
