iamai 9th marketing conclave ’13 special address: vishwanath alluri, founder and executive...
TRANSCRIPT
IAMAI 9th Marketing Conclave ’13Special Address: Vishwanath Alluri, Founder and Executive chairman,
IMImobile
The new wave of technology
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Previous Generation Technology
Current Trend of Technology
Computing , Enterprise
Cloud, Mobile, Social
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Forecasting box office revenue
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Young Americans turn away from driving
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Consumerization of IT
CIO?6
Does the company CIO have a future?
The “new” marketing mix
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EnablersLocation, Profile, Opt-in, Payments, Loyalty, coupons
Customer LifecycleInform, Transact, Engage, Acquire, Retain, Serve
DevicesSmartphones, Tablets, Smart TVs
ChannelsSMS, USSD, Email, Social, In App, Mobile Web, IVR
The challenge today
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EnablersLocation, Profile. Opt-in, Payments, Loyalty, coupons
Customer Life CycleInform, Transact, Engage, Acquire, Retain, Serve
DevicesSmartphones, Tablets, Smart TVs
ChannelsSMS, USSD, Email, Social, In App, Mobile Web, IVR
FRAGMENTATIO
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The need of the hour
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EnablersLocation, Profile. Opt-in, Payments, Loyalty, coupons
Customer Life CycleInform, Transact, Engage, Acquire, Retain, Serve
DevicesSmartphones, Tablets, Smart TVs
ChannelsSMS, USSD, Email, Social, In App, Mobile Web, IVR
UNIFIED
PLATFORM
IMImobile OPENHOUSE
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OPENHOUSE is designed for SMEs and large enterprises to create innovative mobile engagement and employee productivity solutions.
OPENHOUSE is a secure, cloud-based platform that makes it simple to access and deploy telecommunication APIs.
1. Ready-to-use applicationsCustomer engagement across mobile and social channels
2. APIsStandards compliant APIs exposing telecom network capabilities
3. ExtensibleEasy on-boarding of new APIs and applications
Cloud
Social Mobile
Thank you
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Vishwanath AlluriFounder & Executive Chairman, IMImobile