© Ian Berry 1990-2009

In times of change learners inherit the earth; while the learned find themselves beautifully

equipped to deal with a world that no longer exists.Eric Hoffer

Many businesses are failing because they are trying to

operate in a world that no longer exists!

© Ian Berry 1990-2010

If you don’t like change.you’re going to like irrelevance even less.

General Eric Shinseki

© Ian Berry 2009 All rights reserved

Having a compelling storyis one of eight critical factors

for success in modern business

© Ian Berry 2009 All rights reserved

Compelling story

Enlightened self-interest

Decisions - right people, right time, right place

Six word strategy

Values are Virtues

Systems and structuresthat fully support people

Community culture

Memorable Service

© Ian Berry 2009 All rights reserved

Compelling story

Remarkability

Relevance

Remedies

Reputation

=

How compelling is your story?

Be remarkablei.e.

conspicuously extraordinary

with thanks to Seth Godin

© Ian Berry 1990-2009

What do you dothat your competitors

don!t do?

© Ian Berry 1990-2010

What!s your cause?

What do you want to have

happen? If you!re not out to

cause anything then you

might as well go back to bed.

Geoff McDonald The Book Rapper Rap on The Culting of Brands by Douglas Atkin

“Design in its simplest form is the activity of creating solutions”Frank Nuovoformer Vice President and Chief Designer at Nokia

How many

solutions

have you

designed?

© Ian Berry 2009 All rights reserved

Do your products/servicesprovide solutions to yourcustomers and societies

challenges and problems?

“Autonomy: the urge to direct our own livesMastery: the desire to get better and better at something that mattersPurpose: the yearning to do what we do in the service of something larger than ourselves”

Daniel PinkAuthor of A Whole New Mind andDrive - the surprising truth about what motivates us

© Ian Berry 2009 All rights reserved

Does your company culture inspire

self-motivation?

© Ian Berry 2009 All rights reserved

Is your reputation authentic and without spin?

© Ian Berry 2009 All rights reserved

Be

a

hero

in

your

own

home

first

“Don!t die with your music locked in you”Benjamin Disraeli

“The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.”

Michelangelo

Life is not measured by the breaths we takebut by the moments that take our breath away

George Carlin aged 102

1, 2, or 3 Mentoring calls? on

3 means 24/7 access to life-long learning vault

I provide

Find out more at www.ianberry.au.com/mentoring.html

Join Differencemakers Community

being the difference we want to see in the world

www.differencemakers.com.au

Sign-up to my personal and business development gifts on the home page of

my website and get this ebook FREEIt contains 142 possible actions for doing good

and therefore becoming great in your life and work

www.ianberry.au.com

I tell stories thatstir hearts

shift thinkingand inspire people

to step-uptheir achievements

© Ian Berry 2009 All rights reserved

I partner with passionate entrepreneurs, social

entrepreneurs, business leaders, and SME owners to turn 8 critical factors

into reality

© Ian Berry 2009 All rights reserved

Compelling story

Enlightened self-interest

Decisions - right people, right time, right place

Six word strategy

Values are Virtues

Systems and structuresthat fully support people

Community culture

Memorable Service

Thanks for viewingBe the difference

you want to see in the world

www.ianberry.au.com