ian greenen edu ppt
DESCRIPTION
TRANSCRIPT
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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE.
MediaWhiz EDU:More Enrollments & More Profits
MediaWhiz: Great Results in EDU and More
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MEDIAWHIZ EDU EXPERIENCE 2010-PRESENT
o20+ Education Clients (>130 Offers deployed)
oOver 500,000 student conversations
oMore than 12,000 enrollments
oCost per Enrollment …as low as $850
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EDU EMAIL SUCCESS – COST PER ENROLLMENT <$850
OVERVIEW
oAchieved <$850 cost/enrollment, 35% better than targetoGenerated 1,500 applicants per monthoIncreased conversion rate significantly to 7.4% from 1.3%oBrand equity protected
APPROACH
RESULTS:
o Advanced targeting; profile, behavioral, situational & DMA
o Multivariate testing: subject, creative & landing pages
Client Category
For Profit Education; On-Campus and Online
Objective Acquire enrollments for <$1300
Target Customer
A18+ seeking further education; undergraduate & graduate degrees
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INTEGRATED PROGRAM – REVENUE UP 84%, WITH HIGHER ROM
OVERVIEW
o Grew revenue 84%o Increased conversion to sale by 53%o Grew ROM from 1.5:1 to 2:1o Monthly lead volume increased by 38%
Note: ROM is Revenue / Marketing Spend
APPROACH
RESULTS:
o Integrate Search, Email, Affiliate & Display efforts
o Optimize conversion path
o Create testing strategy & methodology
o Micro-segmentation / targeting
o Full data transparency
Client Category
Leading Aesthetic Services Company
ObjectiveAcquire new customersIncrease ROMGrow market share
MediaWhiz solution
Paid search, Affiliate, Data Acquisition & Email channels
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SEO – 5X FUNDING REQUEST GROWTH FROM ORGANIC TRAFFIC
OVERVIEW APPROACH
RESULTS:
o Addressed Technical Issues
o Targeted Keyword Selection
o Developed On-Page Content Plan
o Implemented Link Strategy
o KPI Measurement & Refinement
Client Category Leading Financial Institution
ObjectiveIncrease targeted traffic from non-branded organic search as well as funding request amounts
• Non-branded organic search traffic increased 157%
• Funding request amounts increased 424% in 8 moths
Aug. '10
Sept. '10
Oct. '10
Nov. '10
Dec. '10
Jan. '11
Feb. '11
Mar. '11
Apr. '11
0500
1,0001,5002,0002,5003,0003,5004,0004,5005,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
1,527
3,930
$687,327
$3,603,621
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PAID SEARCH – ORDER VOLUME MORE THAN TRIPLED
OVERVIEW APPROACH
o Diagnostic of existing programo Deployed MediaWhiz technologyo Expanded keyword portfolio o Implemented optimization strategyo 30% efficiency guarantee
50 Days after search campaign launched
Client Category
Major Telecom/Broadband company
ObjectiveIncrease local phone and broadband order volume and maintain <$100 CPO
RESULTS:
0
500
1,000
1,500
Before Mediawhizcampaign
430
50 days afterMediawhiz campaign
1,380
Weekly order volume increased by 220%...
0
50
100
$150
Before Mediawhizcampaign
125
50 days afterMediawhiz campaign
94
… while cost per order decreased by 25%
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AFFILIATE NETWORK –1MM+ NEW ACCOUNTS, 30% EFFICIENCY GAIN
OVERVIEW
oGenerated 1MM+ new accountsoReduced acquisition costs by 30%oProgram success led to significant sales for other products
APPROACH
RESULTS:
o Identified target segmentso Selected appropriate existing & new
publisherso Optimized creative and landing pageso Enabled real-time approvalso Ongoing optimization of creative and media
Client Category Financial Services: Credit Card
Objective Acquire consumers for low awareness credit card brand
Target Customer Sub-prime market
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DISPLAY – ORDER VOLUME UP BY 90%, WITH 50% INCREASE IN ROM
OVERVIEW
oIncreased ROM from 2:1 to 3:1oIncreased order volume 90% oRepeat orders increased 60%
APPROACH
RESULTS
o User data analysiso Target audience mappingo Ongoing optimization
Client Category Health & Nutrition Co.
ObjectiveDrive revenueAcquire new customersEncourage repeat business
Target Customer A30+, self improvement
Note: ROM is Revenue / Marketing Spend
Results Means More than Great Leads
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WHO WE ARE
oHistory of results (2001-Present)
oProprietary access and technology
oIndustry Leader
oPractice Innovators
oPrograms of Continuous Improvement
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MEDIAWHIZ LEADERSHIP BY THE NUMBERS
• Advertising Age: 6th Largest U.S. Search Marketing Firm
• Advertising Age: 185th Largest U.S. Agency (all disciplines)
• TopSEOs.com: 11th Bets U.S. SEO Agency
• ComScore: Top 40 Ad Network
• mThink BlueBook: Top 10 CPA / Affiliate Network
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MEDIA WHIZ INDUSTRY INNOVATORS
In the 140 Character World, Relevant Emotion is the Game Changer By Tara Meehan, Media Whiz Creative Team May 11, 2011 If It Makes You Happy…Go Digital By Jonathan Shapiro, CEO, MediaWhiz May 5, 2011
How To Use 3 Competitive Intelligence PPC Tools By Adam Scott Riff, GM, Search - Media WhizApril 26, 2011
PMA Member Profile: 5Qs with Daryl Colwell By Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011
Display Ad Results Driven by Data By Jake Gardner, Director of Display Ad Operations Media Whiz February 28, 2011
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MULTI-CHANNEL EXPERTS
350 Mil. Records
100% Opt-In
Highly Targetable
CRM
2.75M Leads / Month
CPA = Minimal Financial Risk
6000 Publishers
Multiple Media
Highly Targetable
100m U.S. / 600m Global Reach
Paid & Organic Integration
CPA
2 Bil. Impressions /
Month
Unique Targeting
Exchange Specialists
Integrated Tracking
6th Largest U.S. Search Agency
Multi-Channel Attribution
Paid & Organic Integration
Profitable Customer Acquisition
EMAILDEMAND
GENERATION(Affiliate & Data Acq.)
SOCIAL MEDIA DISPLAY SEARCH
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THE COMPANY WE KEEP
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WHAT OUR CLIENTS THINK
…say that MediaWhiz meets or exceeds expectations89%
97%
90%…would recommend MediaWhiz to another friend/colleague
…say that the client services team meets or exceeds expectations
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PROGRAMS OF CONTINUOUS IMPROVEMENT
More Enrollments
& Increasing
Profits!
Next Steps: 1. Media Whiz Would Like To Identify Areas of
Opportunities and Challenges For Your School
2. Propose solutions to test.
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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE.
There are also the following DEEP DIVE presentations available. Please let us know if you have a specific interest area and we will be happy to review with you and your team.
Thank you!
AREA OF INTEREST
• SEM • Affiliate • Display
• SEO • Paid social • Full service lead management
• ORM • Social consulting • Email
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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE.
Please call or email us at the number below with questions and we look forward to taking the next step in working with your organization!
Kindest regards,
Ian Greenen
Link In With Me By Clicking Here >> http://www.linkedin.com/in/iangreenen