ian mcfarland, pivotal labs

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Ian McFarland, VP Technology, Pivotal Labs, Inc. [email protected] Our Best Waterfall Experience Ever ...and why it sucked.

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Presentation during The Lean Startup SXSW by Ian McFarland, Pivotal Labs.

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Page 1: Ian McFarland, Pivotal Labs

Ian McFarland, VP Technology, Pivotal Labs, Inc. [email protected]

Our Best Waterfall Experience Ever

...and why it sucked.

Page 2: Ian McFarland, Pivotal Labs

The 500 Page PRD

lotyloty

...a true story.

Page 3: Ian McFarland, Pivotal Labs
Page 4: Ian McFarland, Pivotal Labs
Page 5: Ian McFarland, Pivotal Labs
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Bad Design Decision Discovery ofBad Design Decision

Wasted Effort

Unvalidated Design

Page 7: Ian McFarland, Pivotal Labs

Smithsonian

Page 8: Ian McFarland, Pivotal Labs

• Waterfall is great if you know exactly what you need to build, and get it exactly right up front. Knowing exactly what to build saves development time.

• But even then...

Ken Lund

Page 9: Ian McFarland, Pivotal Labs

Change

• ...it happens.

Change

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Page 10: Ian McFarland, Pivotal Labs

Bad Design Decision Discovery ofBad Design Decision

Wasted Effort

Unvalidated Design

Page 11: Ian McFarland, Pivotal Labs

Why Waterfall Fails

1 Month, 1 Year

Page 12: Ian McFarland, Pivotal Labs

Kevin Krejci

Page 13: Ian McFarland, Pivotal Labs

Why Waterfall Fails

Development

Launch

Page 14: Ian McFarland, Pivotal Labs

Bad Design Decision Discovery ofBad Design Decision

Wasted Effort

Unvalidated Design

Page 15: Ian McFarland, Pivotal Labs

Why Waterfall Fails

1 Month, 1 Year

Bad Design Decision Discovery ofBad Design Decision

Page 16: Ian McFarland, Pivotal Labs

Why Iterative Succeeds

1 Week, 1 day, 1 minute

Bad Design Decision Discovery ofBad Design Decision

Page 17: Ian McFarland, Pivotal Labs

@imf