iata 2018 global passenger survey highlights€¦ · 60% 2016 2017 2018 email smartphone app sms...
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1111112018 Highlights
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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SHAPING
THE FUTURE2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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Being notified about our
flight or bag status is important -
with a human touch when
disruption happens
We want to make the
most out of the in-flight
experience
Fast, intuitive and
self-serviced airports
experience is what we
want
Let us travel
simple and efficient,
conscious and paperless
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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10,408
RESPONDENTS
APRIL - JULY
2018
63%
37%
8%
16%
23%
24%
22%
6%
65 + years
55 - 64 years
45 - 54 years
35 - 44 years
25 - 34 years
18 - 24 years
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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PASSENGER SATISFACTION THROUGHOUT THE CUSTOMER JOURNEY
-40%
-20%
0%
20%
40%
60%
80%
100%
Satisfied Dissatisfied Satisfied (2017) Dissatisfied (2017)
$
Off airport
experience
Passenger
in controlAirport
experience
Booking Payment Check-in Bag tagBag
dropSecurity
Border
control /
immigration
Boarding IFE
On-
board
service
Bag
collection
Passenger
with less
control
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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SEAMLESS
JOURNEY
AIRCRAFT
EXPERIENCE
WORLD OF
INTERACTIVE DATA
TRANSFORMING
AIRPORT
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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LET ME DO IT
ALL AT ONCE
Additional products or services purchased together with flight tickets:
Hotel 53%
Insurance 40%
Transportation from the airport to final destination 32%
Car rental 32%
SEAMLESS
JOURNEY
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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I WANT TO PROTECT
MY PRIVACY
65% of passengers are willing to share additional personal
information (e.g. address of destination, travel purpose,
picture) to speed up their processing at the airport
vs 70% in 2017
SEAMLESS
JOURNEY
2018 Global Passenger Survey Highlights. International Air Transport Association. All rights reserved.
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SEAMLESS
JOURNEY BOARDING PASS:
PAPER OR ELECTRONIC?
25-54 y. o.
Electronic boarding pass
+55 y. o.
Printed boarding pass
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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SEAMLESS
JOURNEY
PAPERLESS EXPERIENCE
IS WELCOME
45% of air travelers choose biometric
identification as a replacement of their passport
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SEAMLESS
JOURNEYBAG TRACKING
IS A MUST
Preferred options for bag handling services:
Track your bag throughout your journey 56%
Have your bag picked up from home and delivered to the airport 15%
Drop off your bag at a location other than the airport 13%
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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SEAMLESS
JOURNEYPREPARING MY BAG FOR
CHECK-IN
18-64 y. o.
With the use of an
electronic bag tag
+65 y. o.
With support of an
airline agent
2018 Global Passenger Survey Highlights. International Air Transport Association. All rights reserved.
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CONNECTION
EXPERIENCE
SEAMLESS
JOURNEY
I don’t want:
Security screening 57%
Pick up and re-claim my bag 56%
Immigration 53%
I want:
Notifications about my baggage 49%
Efficient transfer (train, high-speed walkways) 42%
Notifications related to the connection 42% 2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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WORLD OF
INTERACTIVE DATA WHAT’S
GOING ON
WITH MY
JOURNEY?
19 %
25 %
38 %
39 %
43 %
45 %
46 %
49 %
82 %
Airline products and services to purchase during the trip
Destination related information
Enhanced airport services
Wait time at arrival customs
Information regarding time/distance to gate
Regulations and requirements
Wait time at security/border control
Baggage information and wait time for delivery
Flight status
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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WORLD OF INTERACTIVE DATA
WORLD OF
INTERACTIVE DATA
APP ON
THE RISE
Preferred options for receiving
notifications:
10%
20%
30%
40%
50%
60%
2016 2017 2018
Smartphone app
SMS
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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WORLD OF INTERACTIVE DATA
WORLD OF
INTERACTIVE DATA
Services that could best improve travel
disruption experience:
15 %
17 %
22 %
26 %
38 %
39 %
46 %
54 %
Receiving transportation service from the airport
Baggage tracking information
Receiving airport services and restaurant/retail/serviceconcession options (e.g. massage, pedicure, shops, lounges)
Receiving meal vouchers
Receiving hotel accommodation
Face-to-face interaction with an airline agent who will arrangefurther travel details for you
Automatic flight re-booking and providing new boardingpasses
Real-time, accurate travel notifications
INTERACT AND ACT
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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AIRCRAFT
EXPERIENCE MORE SPACE
NEEDED
Availability of overhead space for carry-on
bags would definitely improve the boarding
experience (42%)
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AIRCRAFT
EXPERIENCE
I DON’T
WANT TO
USE MY
PHONE
Large share of air passengers would
rather watch digital content on a
seatback device (54%) than on their
own device (36%)
Seatback device mounted
on-board
50%39% 45%
54%
2015 2016 2017 2018
My own device
39%51%
42%36%
2015 2016 2017 2018
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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AIRCRAFT
EXPERIENCE
Emerging trends for on-board Wi-Fi usage preferences:
Searching connecting flight related information (e.g. gate number) 39%
Planning your onward journey (e.g. accommodation, transportation) 37%
Filling in customs e-declarations or other e-forms 33%
STAY
CONNECTED
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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ONLINE CHECK-IN
WINS
Online check-in via smartphone is the
most preferred way to check in (47%)
TRANSFORMING
AIRPORT
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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TRANSFORMING AIRPORT
ANYTHING BUT
A HUMAN, PLEASE
Self-service bag drop options are
embraced by 68% of air travelers
16% would love a robot or a drone to get
their bag
TRANSFORMING
AIRPORT
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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TRANSFORMING
AIRPORTPERSONAL
DELIVERY
SERVICE?
51% would prefer to
have their bag delivered
directly to their final
destination as long as
they are able to track it
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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MILLENNIALS
Electronic boarding pass
On-line check-in using
my smart phone/device
Biometric identification
replacing my passport
Less than 30 seconds to
drop off my baggage at
departure
Less than 5 minutes to
wait for my baggage at
arrival
When boarding - scan the
boarding token myselfNotifications through an
app
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FEMALE
Less willing to share
personal information
Prefer paper passport
than biometric
identification
Availability of overhead
space for carry-on
baggage is important
Excess carry-on baggage
is my concern
Can wait more than 10
minutes for baggage
delivery at arrival
Booking hotel together
with the purchase of the
flight ticket
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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55+
Face-to-face interaction
with an agent when travel
disrupted
Notifications through an
SMS
Seatback device for IFE
Passing through
immigration or security at
the transfer airport is a
burden
Availability of overhead
space for carry-on bag is
important
Hand the boarding token
to an agent when
boarding
Have an agent drop off
my bag
2018 Global Passenger Survey Highlights. © Copyright International Air Transport Association. All rights reserved.
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Middle East:
Maximum 5 minutes to
spend at immigration and
border controls
Africa:
Possibility to track my
bag could improve my
travel disruption
experience
Latin America:
Courtesy of screening
personnel needs
improvement
North Asia:
Online check-in using my
smart phone/device
North America:
Receiving notifications
about wait time at
immigration and security
Europe:
Not having to queue on
jet bridge will improve
my boarding experience
Asia Pacific:
Drop off my bag at a
location other than the
airport
2018 Global Passenger Survey Highlights. International Air Transport Association. All rights reserved.
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GPS 2018 Combo (Report and Data Viewer)
GPS 2018 Report
2018 GLOBAL PASSENGER SURVEY
REPORT
www.iata.org/gps www.iata.org/airsat