ib credentials and capabilities

public relations

marketing

special events

branding

advertising

design

media

web

film & television

celebrities

speakers bureau

models

photography

ABOUT US

A Marketing Communications firm,

retained by clients to conceive & produce

campaigns that generate awareness, build

brand equity & drive sustained consumer

preferences for brands.

AGENCY AWARDS & RECOGNITION

2014 National Consumer Agency of the Year

125 Addy’s, Silver Anvils, CIPRAs, Gold Ink,

ECHO, Platinum, BullDog Reporter & PRSA Honors

2-time Florida PR Chapter Agency of the Year

BrandWeek Magazine National Marketer of the Year

Southeast’s Top Powerhouse PR Agency

6-time Mid-Size Natl. Agency of the Year Finalist

One of America’s 25 Best Agencies to Work For

5-time Top 20 Creative Agency

One of America’s 5 Best Lifestyle Agencies

One of America’s 10 Best Branding Agencies

*Combined French | West | Vaughan & Ignition

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OUR BRANDING EXPERTISE

We’ve developed & enhanced brands for every shape, size

& industry (Fortune 500, mid-size, entrepreneurs)

Connecting these diverse companies to opportunity:

Our focus is on understanding the business model,

revenue streams, products & competitive landscapes

Our emphasis is on getting inside consumers’ emotional

needs & rational expectations (and on their smart phones)

Our ability is to identify appropriate promotional

opportunities, both live & virtual, in which customers

intersect with one another & interact with brands

We use this know-how to craft powerful brand identities

& carve out market positions in creative, fun, consistent &

compelling ways.

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OUR JOB

To design & implement integrated marketing communications

programs for our clients that heighten awareness &

generate sales

To ensure our clients’brands are visible, relevant to their

customer’s changing needs & competitively differentiated

To educate, influence, persuade, motivate and enable

targeted customers on behalf of the brands we represent

To help our clients establish & maintain credibility

by earning the implied endorsement of media influencers

To protect our client’s reputation

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OUR APPROACH

To “participate in the consumer community” we usually begin

marketing campaigns with “targeted content marketing”

and deploy digital video for mobile search impact

To “earn consumer engagement and build an audience” we…

Find story hooks about your brand and prepare the content

Get the content in front of market influencers, gauge their

interest, calibrate and repeat

Support messaging with appealing dimensional items to

maintain the interest of targeted influencers

Train your spokespeople and prepare your sales team to

handle inquiries

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WHAT TO EXPECT FROM YOUR AGENCY

An experienced point-of-view

Spot-on creative ideas

supported with research

Strategic problem solving

and rapid implementation

Confidentiality, loyalty, respect

A team you genuinely enjoy working with

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WHAT AN AGENCY EXPECTS FROM A CLIENT

To be provided with necessary

information to make solid

recommendations

To maintain realistic expectations

once objectives are agreed upon

(there is no magic wand)

To be considered as an extension

of your marketing staff

To make timely decisions, build

internal support for good ideas,

and secure appropriate funding to

implement the best campaigns

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Awareness

Purchase Consideration & Intent

Traffic / Inquiries / Leads / Conversions

Investor Interest & Engagement

Brand Value / Equity

WHAT SHOULD WE ACHIEVE?

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OUR FEES

We provide campaign or project-based budget

recommendations based on the level of talent required

and the estimated amount of time necessary to complete

the objectives

Your team may be comprised of talent at various levels of

seniority & experience

For example, we develop & deliver strategy with

senior counselors & often execute campaigns with

seasoned project managers

ib credentials and capabilities

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