Slide 1

PROJECT ON

INTERNATIONAL BUSINESS

SUMBITED BY :-GROUP-9Ankur tyagiMayank VashisthaDeepak singhHimanshu singh tomarRajat jainAhmad bassharDip jyoti dassABOUT JABONG

Jabong.comis anIndianfashion and lifestyle e-commerce portal.

Headquartered in Gurgaon, NCR.

Started operations in January 2012.

Co-founded by Arun Chandra Mohan, Praveen Sinha, and Lakshmi Potluri

Jabong was shipping 6000-7000 orders a day- March 2013

And 14000 order a day-Sept 2013.

CONT....

Managing officers are Arun Chandra Mohan and Praveen Sinha

Gross sales of around US $100150 million -2012.

Is the most visited e-commerce sites during theGreat Online Shopping Festival2013.

Company representatives claimed that its revenues increased five to six times compared to a usual day.Marketing Campaigns

Active on digital media.

Launched its first TV campaign in March 2012.

Other appeared in September 2012 and further.

In November 2013 Jabong together withPumalaunched the digital fitness campaign Gear up Buddy with Bollywood actorChitrangada Singh.

Jabong is also partner withLakme Fashion Week

Launched the India Online Fashion Week in 2014. International store

Has an international onlineshopping store called Jabongworld.com

Jabongworld.com also introduced its Indo-Western wear range

Jabongworld.com added top brands to its catalogue that include(Biba, Park Avenue, W, Raymond, Bombay Dyeing and Being Human).

Presented Bollywood inspired collection from the movieYeh Jawaani Hai Deewani.

Partnered withMandira Bedi for her exclusive Saree collection. Business models

Follows both an inventory model and a managed marketplace model.

In the inventory model, products are sourced from brands and stored in the Jabong warehouse.

In the managed marketplace model, Jabong provides marketing, logistics and deliver.

INVENTORY MODEL

MANAGED MARKETPLACE MODEL

Business process of JabongBasic Features of business

Breaks geographical barrier

Saves precious time

Accurate information

Customers are truly king in the e-commerce world

Power of accessibility

Cuts supply chainAdvantages to Producer

Producer can expand their market to national and international markets with minimum capital investment.

Helps producer to reduce the cost to create process, distribute, retrieve and manage

Improves the brand image.

Better delivery services.

Simplify the business processes and make them faster and efficient.

Reduces paper work a lot.

12Advantages to Customers

24x7 customer support.

Provides user more options and quicker delivery of products.

More options to compare and select the cheaper and better option.

Customer can put review comments about a product.

Substantial discounts to customers.

More competition provides reasonable cost.

SWOTsocial media Effects Consumer

Facebook-awareness

Twitter-reviews

YouTube-advertisement

Google Plus-self-promotion

.JABONG MARKET SHARES

India's online fashion market is dominated by:

Flipkart and Myntra with a combined market share of50 per cent.

Jabong controls25 per centof the market.

Others: Snapdeal, Ebay, Shopclues, Zovi, etc CONT. THANK YOU