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IB PRESENTATION MUJI MOROCCO Group7 Dylan Stoecker, Azusa Oda, Mali Li, Megumi Takita, Shun Isomoto, Yuka Wakui http://www.muji.net/muji-meets-idee /

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http://www.townnote.jp/biz_10277799/ Introduction

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Household goods http://www.muji.com/storelocator Apparel http:// weheartit.com/entry/19331423?group=B&imgres Food About MUJI

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http://www.johannesburgbusinesslawvoice.com/doing-business-in-africa/ None in Africa

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Morocco country factors http://www.dooyoo.co.uk/destinations-international/holiday-resorts-in-morocco/

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Political -Low-transparency Economic -Growth rate -Household consumption -Low inflation -FTA with US Social 3 mixed culture Business-French Technological -Textile -handy-craft Geographic -Strategic location -Resources

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Country factors Moroccos economy is stable Employing many new policies to attract FDI Influences by the FTA with the U.S. Historical presence of European culture We have potential customers.

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Product http:// www.yamatologia.com/log/product/

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Furniture IDEE Co., Ltd. http://athome.kimvallee.com/2010/05/modern-japanese-furniture-at-idee

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Current success in Europe plays a large role. http://www.muji.net/shop/overseas

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http://home-and-room.com/puuf.html http://www. muji.net/mt/mujilife/group/archiv es/2010/01/21_125726.html http://www.idee.co.jp/about/news/20121010/4more-idee.html Easiest to tailor to local preferences

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Entry Mode http://www.yamatologia.com/log/product

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http://wallpaperstock.net/green-field_wallpapers_29271_1920x1080_1.html FDI -Green Field

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http://www.bows-n-ties.com/mens-fashion- tips/wrapper.php?/archives/328-Business- Attire-and-Etiquette-in-France.html Avoid cultural crash Main business style is French.

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http://www.iplab.in/ Keep intellectual property Government lacks transparency.

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Receive two types of subsidy for their operation cost http://www.moneysavingexpert.com/insurance

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Production Location http://www.yamatologia.com/log/product

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Producing basic items in China. Outsourcing local designers http://www.whatantiquefurniture.com/2010/10/looking-for-antique-furniture-factory.html

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Argania Universel Commerce SNC. http://www.arganiagalleries.com/Berber%20deco/Ang/Our%20Products.htm

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Accessible Location Easy to access to Europe and Middle East http://www.moog.co.jp/japanese/careers/about-us/our-locations /

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Low labor cost Minimum wage is... $2/hour! http://meddic.jp/cost

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Marketing Strategy http://www.yamatologia.com/log/product

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Target Market 1.Upper-middle class and above http://forums.filmnoirbuff.com/viewtopic.php?pid=216834

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2. Visitors from other countries potential customers http://blog.sightseersmovie.com

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Price http://transportation.qualcomm.com/fleet-management/lowering-operational-costs Should keep price as low as possible

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Place Casablanca http://www.edgymix.com/2012/11/casablanca-morocco

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Product http://www.empirefurniture.biz/make-sure-the-furniture-fits-the-room/ Sizes http://www.rivieradelsol-rentals.co.uk/html/furniture_packages_morocco.html Preferences http://www.gumtree.com.au/s-ad/parramatta/teaching-childcare/arabic-language-teaching-and-translation/1011555244 Language

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Personal selling Distributes sales coupon http://alisterpaine.com/2011/03/15/the-old-fashioned-brand-building-push-strategy http://arlatt.blogspot.jp/2011/06/ch-18-sales-promotion-and-personal.html http://www.hokangtao.com/2012/12/muji-malaysia-midvalley-free-discount-coupon.html Promotion

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Conclusion Potential of future growth Potential customers Country factor Greenfield Entry mode IDEEs furniture Casablanca Strategic pricing Push strategy Marketing

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Thank You for Listening! http://www.timeanddate.com/news/time/morocco-dst-2012.html

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References About.com. Colonization and Independence of Morocco. http://africanhistory.about.com/od/eraindependence/ig/North-African-Independence/Atlas-Morocco.htm African Economic Outlook. Morocco. http://www.africaneconomicoutlook.org/en/countries/north-africa/morocco/, accessed December 2012. CDA Media. Business culture in France. http://www.worldbusinessculture.com/index.html, accessed December 2012. Central Intelligence Agency. THE WORLD FACTBOOK- MOROCCO. https://www.cia.gov/library/publications/the-world-factbook/geos/mo.html, accessed December 2012. Hasson, Amal. Morocco looking for 20 million tourists by 2020. bikyamasr, August 1, 2012. http://www.bikyamasr.com/74321/morocco-looking-for-20-million-tourists-by-2020/, accessed December 2012. IDE. Company Profile. http://www.idee.co.jp/company/profile/, accessed December 2012. IDE. Furniture. http://www.idee.co.jp/product/sofa/, accessed December 2012. IDE. Product- Furniture. http://www.idee.co.jp/product/sofa/, accessed 13th Dec 2012. IDE. Products of IDEE. http://www.idee.co.jp, accessed December 2012. Index mundi. Morocco-GDP per capita. http://www.indexmundi.com/g/g.aspx?c=mo&v=67, accessed 13th Dec 2012. Information Technology Associates. Morocco Economy 2012. ITA, February 23, 2012. http://www.theodora.com/wfbcurrent/morocco/morocco_economy.html, accessed Dec 13, 2012. Janss, Julien. Moroccan Furniture. http://www.articlesnatch.com/Article/Moroccan-Furniture/2999489#.UMlw4OQvHI, accessed December 2012. Kaplan, Samuel. Morocco. U.S. State Department, March 12, 2012.

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http://www.state.gov/outofdate/bgn/morocco/197361.htm, accessed December 2012. Lexisnexis. Insta-trips: Looking for thrills? Check out these hills. National Post's Financial Post & FP Investing (Canada). April 1, 2006. www.lexisnexis.com/hottopics/lnacademic, accessed December 2012. Minimum-wage.org. Morocco Minimum Wage, Labor Law, and Employment Data Sheet. http://www.minimum-wage.org/international/en/Morocco, accessed December 2012. Morocco World News. Princess Lalla Meryem inaugurates Morocco Mall in Casablanca. http://www.moroccoworldnews.com/2011/12/17296/princess-lalla-meryem-inaugurates-morocco- mall-in-casablanca/, accessed December 2012. Oikawa, Genjyurou. Japanese Companies Withdraw from China One After Another. Searchina Economic News, August 30, 2011, http://news.searchina.ne.jp/disp.cgi?y=2011&d=0830&f=business_0830_011.shtml, accessed December 2012. Pereira, Parun. Moroccan Culture: People, Clothing and Food in Morocco. http://www.buzzle.com/articles/moroccan-culture-people-clothing-and-food-in-morocco.html, accessed December 2012. Project JICA/BRPM. Methodes et techniques dexploration miniere et principaux gisements au Maroc. December 9,2002. http://mric.jogmec.go.jp/public/report/2005-10/morocco_05.pdf, accessed December 2012. Pros&Apos; top five international picks, via Lexisnexis Academic. October 10, 2010. www.lexisnexis.com/hottopics/lnacademic, accessed December 2012. THE WORLD BANK. DATA-MOROCCO. http://data.worldbank.org/country/morocco, accessed, December 2012. The U.S. Commercial Service. Doing Business in Morocco: 2011 Country, Commercial Guide for U.S. Companies, PDF e-book, http://ebookbrowse.com/doing-business-in-morocco-2010-country-http://ebookbrowse.com/doing-business-in-morocco-2010-country- commercial-guide-for-u-s-companies-pdf-d43134629, accessed December 2012. United States of America Department of Commerce. Doing Business in Morocco: 2011 Country Commercial Guide for U.S. Companies, PDF e-book, chapter 6 performance requirements and incentives. http://www.amcham-http://www.amcham- morocco.com/files/Morocco%20Commercial%20Guide%20by%20FCS.pdf, accessed December 2012.