ibc 2015 technology in action presentation

Confidential – © 2015 Equinix Inc. Equinix.com 1

IBC Technology in Action

Enabling Cloud Connectivity

in Media Creation,

Production & Distribution

for Endemol Shine Nederland

Rory Murphy

Director Field Marketing, Equinix EMEA

&

Joachim van Collenburg

Director Product Management, euNetworks


Equinix

Connecting The World’s Leading Businesses

euNetworks is a Western European provider of bandwidth infrastructure services

introduction

© euNetworks private proprietary and commercially confidential

We own and operate 13

dense fibre based

metropolitan city networks

connected with intercity

backbone covering 45

cities in 10 countries. We

directly connect over 260

data centres across our

footprint

cloud connectivity

cloud access, cloud connectivity and SLA


Through the Internet

IP access provides connectivity to all IAAS, PAAS and SAAS providers

Service is available everywhere and connects to all cloud providers

Available to homeworkers and road warriors, mobile devices

Remote Peering

Directly connected to a Internet exchange ( DE-CIX, AMS-IX, LINX,

FRANCE-IX)

Direct Peering with Cloud providers (you must run BGP and your own

AS)

Avoids hop count

Direct Access

A direct and private connection to a cloud provider

Predictable performance, High Availability supported by SLA’s

xAAS

cloud access



All statistics referenced are taken from the Ovum research paper “Realising possibilities in the cloud: The need for a trusted broker”

of organizations cite performance

and security as a main concern 60%

Is using the public infrastructure only, the most

ideal way connecting to the cloud environment?

Cost per Hour

$42K Cost per hour of an IT outage for

companies with 500+ employees

Direct vs. Internet Access



Direct Internet

Security Small Attack surface Larger Attack surface

Reliability Traffic is exchanged

directly, immune to

DDOS attacks

Traffic is send over

multiple networks which

may suffer from DDOS

Performance Optimized routes,

committed through SLA

Route unknown, no SLA

commitments

Cost €0,80 / Mbps €0,95 / Mbps

EndeMol Shine Netherlands

Case Study


Private, direct and secure access to an

ecosystem of 12 Cloud Service providers

using euNetworks Media Connect Service

• direct connection into AWS for scaling storage

• direct connection into Microsoft Azure to support

transcoding requirements

• secure bandwidth connection,

with protected network redundancy, committed

latency and jitter for stable access to cloud

applications

• an infrastructure solution designed to scale cost

effectively

• Almost Real Time Transcoding

• Improved Media Distribution

• Decreased IT cost with 30%

• 90% of the IT infrastructure is in the cloud


Global IP Traffic & Service Adoption Drivers

“Stop thinking about making do, and start thinking about how dependence on connectivity will fit into your business model.

It’s hard to imagine a business in our industry that isn’t going to need very fast, very secure and very reliable connectivity

within the next couple of years.” - UK Digital Production Partnership ‘10 Things You Need To Know About Connectivity’ report.

f

Source: CISCO VNI May 2015

https://www.digitalproductionpartnership.co.uk/news/dpp-reveals-new-connectivity-guide/


Interconnection Helps You Realize the Promise of the Cloud

Equinix is the home of the interconnected cloud

Connection is key to

realizing the promised

business benefits of cloud

• One-to-one connection alone is not

enough, cloud success requires

interconnection

• Interconnection privately and

securely connects multiple clouds

across multiple sites using multiple

forms of access

Interconnection drives

cloud success

• For cloud services users:

Cloud-enable your company by

delivering the security, performance

and choice you need to rely on the

cloud for mission-critical business

• For cloud services providers:

The interconnected cloud gives you

the fastest route to cloud revenue

This is where businesses and leading cloud service providers

around the world come together and securely connect in

many locations in many ways to realize their cloud visions

Confidential – © 2015 Equinix Inc. Equinix.com 10 10

Connecting to Public Cloud & Hybrid Cloud

Public Cloud Access

via Public Internet

Two methods of Public Cloud Access

through Equinix

Enterprise

Customer

Direct through Cross Connects Direct through Cloud Exchange

Cloud Service

Providers

Performance Hub

Private Compute Infrastructure

Private Storage Infrastructure

Public Cloud

Providers Securely leverage the

public cloud

Cloud Exchange for

1:many cloud

connections

Cross Connect for

1:1 cloud

connections

Hybrid Cloud

Deployment


Extend your Digital Media Business As interconnectivity between digital media enterprises grows, business requirements are changing

Issues for Digital Media Businesses

• To realise the benefits of interconnection, digital media

enterprises need to evolve their skills and working practices

and to co-operate and collaborate with others

• They also need to put in place the infrastructure to support

interconnectivity, including networking technology and

software

• As interconnectivity grows, the need for interoperability

between different systems and processes will increase

• High-bandwidth, low-latency platforms that can leverage

economics of cloud can support faster collaboration within

and between companies will increase in importance

euNetworks & Digital Media via Equinix

• Pre-deployed connectivity enabling rapid

service turn up across our footprint with

service level agreements

• Reliable, private & dedicated connectivity

with options between key media hubs

• Compelling economics, with scalable

connectivity packages ranging from 1Gb

Ethernet to dedicated Fibre and 10 to

100Gb Wavelength solutions

• Direct connection to cloud platforms,

including AWS and Microsoft Azure


Introducing Equinix Media & Entertainment Ecosystem (EMEE) Bring the Asset to the Production Ecosystem via Direct Connect

DAILIES INGRESS

Remote User

Work on data as it resides in centralized, federated storage:

Access data using

Low latency, High performance connection

DISTRIBUTION

WAN services, Mobile Network,

CDN

PRODUCER CREATIVE FINANCIAL BACKER

CREATIVE

VFX GRAPHICS SOUND

GRADE QC

EXPORT/ DELIVERY

Remote User

VENDOR PRODUCER VENDOR EDITING

EMEE™

MetroE Carrier Primary Storage

AWS Cloud

Services

EME

Ecosystem


A New Level of Interconnection is Required to Compete

Interconnection gives you the

ability to integrate partners,

customers, employees and

geographies in any connected

manner required to accelerate

your business performance

and create new opportunities.

More Real-time

More Scalable

More Instantaneous

More Reliable

More Secure

More Ecosystem-ready

In the interconnected era, more interconnection = more competitive advantage


IBC Technology in Action

Enabling Cloud Connectivity

in Media Creation,

Production & Distribution

QUESTIONS?

Rory Murphy

Director Field Marketing, Equinix EMEA

&

Joachim van Collenburg

Director Product Management, euNetworks


Rory Murphy

[email protected]

+44 (0)7557 804 222

mailto:[email protected]