iBeacon Reality Check _ Essential Considerations for an iBeacon Deployment

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<p>Lina version of Sri iBeacon preso</p> <p>Essential Considerations for iBeacon Deployments</p> <p>Sriram VenkiteswaranSenior Technology Marketing ManagerAirTight Networks</p> <p>@wesriram @AirTight</p> <p>Sriram Venkiteswaran is Sr Manager, Technical Marketing at AirTight Networks. He has 10+ years of experience in multiple roles including writing and debugging system level software code, evangelizing technology products and solutions to customers and partners, providing subject matter guidance to define new product roadmaps, acting as primary technology consultant for large strategic customers, and evaluating partnership with potential technology partners. Most of his experiences have been in the field of Wireless Networking and Security, but along the way he also got opportunities to work on a much broader set of technologies including BYOD, 3G / 4G Offload, Cloud and Virtualization.</p> <p>iBeacon Reality Check: Essential Considerations for an iBeacon DeploymentWebinar: Mar 10, 2015 8:00 AM PDT (and on-demand)</p> <p>https://attendee.gotowebinar.com/register/8376042561598380801</p> <p>In this 30 minute webinar we will work through what to consider when deciding to engage in an iBeacon deployment.</p> <p>The session will cover the following topics:What is iBeacon?iBeacon Reality CheckComponents to Build an iBeacon SolutioniBeacon Challenges</p> <p>Speaker:Sriram VenkiteswaranSenior Manager, Technical Marketing at AirTight Networks@wesriram</p> <p>@AirTight</p> <p>How well do you know your bluetooth history?</p> <p>Where did bluetooth get its name?</p> <p>Where did bluetooth get its name?a) Blue sharkb) Danish Kingc) Sophisticated robot communications system</p> <p>The name "Bluetooth" is taken from the 10th century Danish King Harald Blatand - or HaroldBluetoothin English. During the formative stage of the trade association a code name was needed to name the effort. Over an evening discussing European history and the future of wireless technology several felt it was appropriate to name the technology after King Blatand. He had been instrumental in uniting warring factions in parts of what is now Norway, Sweden, and Denmark - just as the technology is designed to allow collaboration between differing industries such as the computing, mobile phone, and automotive markets. The code name stuck.Source: Bluetooth.org</p> <p>BLE (Bluetooth Low Energy) HighlightsClassic Bluetoothv1.0 +v1.1 +v1.2 +v2.0 +v4.1 +v4.2 +2010@AirTight</p> <p>BLE (Bluetooth Low Energy) HighlightsClassic BluetoothBluetooth Low EnergyBLE Introduced V4.0 +v1.0 +v1.1 +v1.2 +v2.0 +v4.1 +v4.2 +2010Separate Protocol Stack</p> <p>Same Radio Dual Stack</p> <p>BLE ApplicationsEfficiently designed for bursty infrequent transaction based applications@AirTight</p> <p>BLE ApplicationsEfficiently designed for bursty infrequent transaction based applicationsHigh battery powerLow CostNotification, Status, AdvertisementIoT@AirTight</p> <p>Youve Got A Message</p> <p>My Fitness Data</p> <p>Completed 5 miles</p> <p>Open The Door</p> <p>My Blood Pressure Reading</p> <p>Micro-LocationContextual Engagement</p> <p>Way Finding</p> <p>Youve got a new message!!!PersonalBLE Use Cases@AirTight</p> <p>Youve got a new message!!!Completed 5 Miles</p> <p>PersonalFitnessBLE Use Cases@AirTight</p> <p>Youve got a new message!!!Completed 5 Miles</p> <p>Open the lockPersonalHome AutomationFitnessBLE Use Cases@AirTight</p> <p>Youve got a new message!!!Completed 5 Miles</p> <p>Open the lockPersonal</p> <p>Blood Pressure ReadingsHospital Management SystemHome AutomationFitnessHealthcareBLE Use Cases@AirTight</p> <p>Youve got a new message!!!Completed 5 Miles</p> <p>Open the lock</p> <p>Personal</p> <p>Blood Pressure ReadingsHospital Management SystemHome AutomationRetail - ProximityFitnessHealthcareBLE Use Cases@AirTight</p> <p>Youve got a new message!!!Completed 5 Miles</p> <p>Open the lock</p> <p>Personal</p> <p>Blood Pressure ReadingsHospital Management SystemHome AutomationRetail - ProximityFitnessHealthcareWay FindingBLE Use Cases@AirTight</p> <p>Classic BluetoothBLEData Rate1-3 Mbps1 MbpsApp Throughput0.7 2.1 Mbps~ 100KbpsTransmit Power (Distance)Class:1 - 20 dBm (~ 300 ft)Class:2 4 dBm (~30 ft)Class:3 0 dBm (~3 ft)Max 10 dBm (~450 ft)Average CPU Power consumption20x to 100x1xPacket SizeLargeShort (8 to 27 Octets)Frequency2.4 GHz ISM2.4 GHz ISMBLE vs Classic Bluetooth ComparisonBLE Communication ModesBroadcasting (advertising) ModeConnection ModeBLE Communication ModesBroadcasting (advertising) ModeTags transmit periodic beaconsNo listenThree pre-defined BT channels for beaconsConnection ModeUsed to transmit data in both directions between peers</p> <p>AdvertisingDataWhat Category Do Devices Fall Into?</p> <p>iBeacon : IntroductioniBeacon is a standard for advertisement developed by Apple</p> <p>It allows mobile applications to listen for advertisements</p> <p>iBeacon defines how the advertisement packet should look like</p> <p>Advertisements</p> <p>iBeacon : IntroductioniBeacon is a standard for advertisement developed by Apple</p> <p>It allows mobile applications to listen for advertisements</p> <p>iBeacon defines how the advertisement packet should look likeAdvertisements</p> <p>iBeacon : How Does It Work?Advertisements</p> <p>Beacon AdvertisesPhone looks for the beacon and wakes up the AppApp sends location triggerContextual EngagementContextual intelligenceEngagement rules are activated</p> <p>Anatomy of an iBeacon AdvertisementUUID: 16 ByteIdentify: Brand Major: 2 ByteIdentify: Specific StoreMinor: 2 ByteIdentify: Shelf inside a store</p> <p>AdvertisementsiBeacon Application: Large Store FormatProximity Detection</p> <p>Battery powered tags across the store</p> <p>BLE Tags operate in low power for reduced coverage</p> <p>Hello Jim, the Samsung 60 LED is on 40% Sales</p> <p>Hi Kara, exclusive 30% additional discount for you in designed shoes</p> <p>Merchandise place tags near high value items and push couponsRestaurants tag in every table for ordering through the appQuick Serve Restaurants Beacon tags for drive-through applicationiBeacon Application: Small Footprint Retail</p> <p>BLE Beacon TagsMobile APP BLE SDKsCampaign ManagementiBeacon AdvertisementsLocation trigger Wi-Fi / CellularContextual Engagement123</p> <p>Components To Build A Complete iBeacon Solution in Retail</p> <p>@AirTight</p> <p>Inverted Pyramid of iBeacon EcosystemValue Addition@AirTight</p> <p>Inverted Pyramid of iBeacon EcosystemValue Addition@AirTight</p> <p>Inverted Pyramid of iBeacon EcosystemValue Addition@AirTight</p> <p>Inverted Pyramid of iBeacon EcosystemValue Addition@AirTight</p> <p>BLE Beacon Tags</p> <p>iBeacon Advertisements1</p> <p>Components To Build A Complete iBeacon Solution in RetailThe case of the missing tags</p> <p>Tag Management (Configuration, Battery Life, Replacement)</p> <p>UUID Stealing Beacons are unencryptedChallenges@AirTight</p> <p>Mobile APP BLE SDKs2</p> <p>Components To Build A Complete iBeacon Solution in RetailApp development and distribution - Retailer</p> <p>App Clutter (user need app for every brand)</p> <p>User Opt-in, Device BLE capability turned on</p> <p>Well defined Security policyChallenges</p> <p>@AirTight</p> <p>Components To Build A Complete iBeacon Solution in RetailEvent trigger definition</p> <p>API Integration with CRM</p> <p>API integration with Mobile SDKChallengesCampaign Management3</p> <p>context@AirTight</p> <p>BLE Beacon TagsMobile APP BLE SDKsCampaign Management</p> <p>iBeacon AdvertisementsLocation trigger Wi-Fi / CellularContextual Engagement123</p> <p>Components To Build A Complete iBeacon Solution in Retail</p> <p>@AirTight</p> <p>3 iBeacon Myths</p> <p>@AirTight</p> <p>3 iBeacon Myths</p> <p>My phone can communicate with an iBeacon tag!!!</p> <p>@AirTight</p> <p>3 iBeacon Myths</p> <p>My phone can communicate with an iBeacon tag!!!</p> <p>Beacons tags can be used to generate Presence Analytics like Wi-Fi Access Points!!!</p> <p>@AirTight</p> <p>3 iBeacon Myths</p> <p>My phone can communicate with an iBeacon tag!!!</p> <p>Beacons tags can be used to generate Presence Analytics like Wi-Fi Access Points!!!</p> <p>iBeacons can only support short range of less than 30 Feet!!</p> <p>3 iBeacon Myths BUSTED!</p> <p>My phone can communicate with an iBeacon tag!!!</p> <p>Beacons tags can be used to generate Presence Analytics like Wi-Fi Access Points!!!</p> <p>iBeacons can only support short range of less than 30 Feet!!@AirTight</p> <p>Wi-Fi AwareSpecification From Wi-Fi Alliance</p> <p>Direct response to iBeacons</p> <p>New Capability on Wi-Fi enabled devices that enables discovery of nearby information and services</p> <p>Requires to be Wi-Fi Aware Certified WFA will start certifying products end of 2015.</p> <p>Technical Aspects:Common heartbeat so devices are awake at the same time to save batteryProtocol defines how services are discovered and advertised</p> <p>Its still early stagesExpect consumer devices to be certified first</p> <p>@AirTight</p> <p>iBeacon Webinar On-Demand</p> <p>www.slideshare.net/airtight</p> <p>How to Hit a Home Run with iBeacon via @AirTight blog</p> <p>@wesriram </p> <p>Additional Information</p> <p>@wesriram </p> <p>Additional Information</p> <p>@wesriram How to Hit a Home Run with iBeacon</p> <p>@wesriram </p> <p>http://blog.airtightnetworks.com/how-to-hit-a-home-run-with-ibeacon </p>