ibeacon redefining engagements

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iBeacons dex Redefining Proximity Engagements www.dexconsulting.com

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Page 1: iBeacon Redefining Engagements

iBeacons

dex

Redefining Proximity Engagements

www.dexconsulting.com

Page 2: iBeacon Redefining Engagements

Making direct, real time Engagements, at the right time and right place possible

iBeacons

dex

Page 3: iBeacon Redefining Engagements

iBeacons are small indoor positioning devices that use Low Energy Bluetooth (BLE) to connect with smartphones. Once connected, a beacon can trigger response in an

smartphone app allowing it to pinpoint the location, push notification messages and call on app.

iBeacon

Do you know what is it?

dex

Page 4: iBeacon Redefining Engagements

BLE is a low energy consuming, intelligent sensor technology, in the form of chipsets that are embedded into devices, such as beacons.

BLE

Do you know what is it?

dex

Page 5: iBeacon Redefining Engagements

But did you know there are millions of beacons in the world…YES!

THEY ARE YOUR PHONES!!

You can also find BLE embedded in most common devices now a days like watches, tags, etc.

dex

Page 6: iBeacon Redefining Engagements

An iBeacon does not do anything as such, it is just a trigger that can initiate a response in any device or app which gets in its range

and is associated with it

How an iBeacon Works? * Send welcome messages as

Customer or Visitor enters your store

* Send custom deals and offers to customers based on their buying behavior

* Track time spent and buying behavior of customers in any section of the store

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Page 7: iBeacon Redefining Engagements

iBEACON SYSTEM ARCHITECH Typically an iBeacon system architech includes an iBeacon harware, an app or a smart device which can perform a cetrain function when iBeacon devices triggers it and a business intelligence layer which defines these functions

iBeacon hardware which is compatible

with your device or app

Hardware *

A trigger responsive app or smart device which acts when

in proximity of the iBeacon

App *

Business intelligence layer that defines responses in

app or smart device

Intelligence *

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Page 8: iBeacon Redefining Engagements

So what is so GREAT about iBeacons? iBeacons allow businesses engage customers or visitors based on their location or proximity to the store, and send them custom notifications and messages based on their behavior and buying habits. iBeacons offers tremendous potential as how you can engage your visitors in real time, consider following examples

Send customized messages or notifications based on the customer’s location in any particular section of the shop

Enhance customer loyalty and reward regular customers with better offers by knowing their visit details as they arrive

Open a visit or ticket as a customer approaches the clinic or health store and manage the complete visit automatically

Provide customers with indoor map and navigation to facilitate them through the whole store and provide whole new shopping experience

Capture data on time spent by customers at particular section of the store and customize your offers based on the same

Accept payments on the go from customers and help them move away from long queues of the billing counter

dex

Page 9: iBeacon Redefining Engagements

Let’s consider some real world business applications for

businesses

dex

Page 10: iBeacon Redefining Engagements

Retail Businesses

Send customized notifications about different offers, coupons or personalized loyalty programs based on the location, time and purchase history of the shoppers.

Promotion

Enhance customer loyalty and reward regular customers with better offers by knowing their visit details as they arrive

Monitoring

Provide customers with indoor map and navigation to facilitate them through the whole store and provide whole new shopping experience

Navigation

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Page 11: iBeacon Redefining Engagements

Restaurants

Making reservations & manage orders even before reaching the restaurant.

Reservations

Accept payments on the go from customers and help them avoid waiting time

Payments

Walking around and getting notifications about a nearby restaurant that can offer the type of food we are looking for

Offers

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Page 12: iBeacon Redefining Engagements

Hospitals

Making pre appointment by checking doctors availability in real time and allowing real time check in as you enter the clinic or hospital

Appointments

Receiving information about rules of hospitals, history of patient, facilities, recent developments and all kind of stuff that is important to hospital or

patients

Monitoring

Tracking the location and room number of the patient and other services and guiding patients to relevant places if required

Navigation

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Page 13: iBeacon Redefining Engagements

Workplace

Automatically mark the attendance of employees as they enter the office premises and leave aside traditional biometric and card punching solutions

Attendance

Send relevant information, updates and notifications to employees on the go when they are in the office premises

Information

Track how your employees are spending their time in office

Time Tracking

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Page 14: iBeacon Redefining Engagements

Where is the future?

2015 is termed as year of iBeacon Technology which will redefine how

businesses engage their customers

On an average every one out of 4 retail business will embrace iBeacon

technology in coming year

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Page 15: iBeacon Redefining Engagements

iBeacon based proximity solution for small businesses

mdex

mdex is targeted to small businesses such as restaurants, retail stores, hospitals, clinics and office where they can set up iBeacon based proximity solutions for their customers and visitors Businesses can track check ins, send notifications and deals and do a lot of stuff to engage their visitors

What we are doing?

dex

Page 16: iBeacon Redefining Engagements

iBeacon based loyalty based solution for retail establishments

konekz

konekz is an iBeacon based loyalty based system targeting retail businesses to help them improve footfall in their shops, improve customer loyalty through revisits and improve probability of purchase through regular visits by customers

What we are doing?

dex

Page 17: iBeacon Redefining Engagements

Dex Consulting is a leading mobility solution provider helping small and medium enterprises in strategizing, developing and managing their mobility needs. We have been working with iBeacon technology to help business in defining their mobile strategies, helping them develop relevant mobile solutions and managing them for better performance and productivity We have been successful in earning the trust of small and medium enterprises and continue to assist businesses worldwide in

harnessing the power of technology to enhance their business processes and improve overall profitability.

ABOUT US Mobility Solutions for Small and Medium Enterprises

dex

Page 18: iBeacon Redefining Engagements

Interested in Discussing iBeacons

Arizona

Buckinghamshire

India

India A- 89, 2nd Floor, Sector 63, Noida, Uttar Pradesh, India +91-120-422-6110

United States 5235 South 39th Street, Phoenix, AZ 85040 +1-646-929-3959

United Kingdom 14, Langport Cresent, Oakhill Milton Keynes (MK5 6LZ), Buckinghamshire, UK +44-783-514-7255

dex Disclaimer: Images and figures used in the presentation are taken from internet and we thank the owners for the same.