ibeacon : redefining proximity engagement

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iBeacons dex Redefining Proximity Engagements www.dexconsulting.com

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Page 1: iBeacon : Redefining proximity engagement

iBeacons

dex

Redefining Proximity

Engagements

www.dexconsulting.com

Page 2: iBeacon : Redefining proximity engagement

Making direct, real time Engagements, at the

right time and right place possible

iBeacons

dex

Page 3: iBeacon : Redefining proximity engagement

iBeacons are small indoor positioning devices that use Low Energy

Bluetooth (BLE) to connect with smartphones. Once connected, a beacon

can trigger response in an smartphone app allowing it to pinpoint the

location, push notification messages and call on app.

iBeacon

Do you know what is

it?

dex

Page 4: iBeacon : Redefining proximity engagement

BLE is a low energy consuming, intelligent sensor technology, in the form of

chipsets that are embedded into devices, such as beacons.

BLE

Do you know what is

it?

dex

Page 5: iBeacon : Redefining proximity engagement

But did you know there are millions of beacons

in the world…YES!

THEY ARE YOUR PHONES!!

You can also find BLE embedded in most common

devices now a days like watches, tags, etc.

dex

Page 6: iBeacon : Redefining proximity engagement

An iBeacon does not do anything as

such, it is just a trigger that can initiate

a response in any device or app which

gets in its range and is associated with

it

How an iBeacon

Works?* Send welcome messages

as Customer or Visitor

enters your store

* Send custom deals and

offers to customers based

on their buying behavior

* Track time spent and

buying behavior of

customers in any section

of the store

dex

Page 7: iBeacon : Redefining proximity engagement

iBeaconSYSTEM ARCHITECH Typically an iBeacon system architech includes an iBeacon harware, an app or a smart device

which can perform a cetrain function when iBeacon devices triggers it and a business

intelligence layer which defines these functions

iBeacon hardware

which is compatible

with your device or

app

Hardware*

A trigger responsive app or

smart device which acts

when in proximity of the

iBeacon

App*

Business intelligence

layer that defines

responses in app or

smart device

Intelligence *

dex

Page 8: iBeacon : Redefining proximity engagement

So what is so GREAT about

iBeacons?iBeacons allow businesses engage customers or visitors based on their location or proximity to

the store, and send them custom notifications and messages based on their behavior and buying

habits. iBeacons offers tremendous potential as how you can engage your visitors in real time, consider

following examples

Send customized messages or

notifications based on the

customer’s location in any

particular section of the shop

Enhance customer loyalty and

reward regular customers with

better offers by knowing their visit

details as they arrive

Open a visit or ticket as a

customer approaches the clinic or

health store and manage the

complete visit automatically

Provide customers with indoor

map and navigation to facilitate

them through the whole store and

provide whole new shopping

experienceCapture data on time spent by

customers at particular section of

the store and customize your

offers based on the same

Accept payments on the go from

customers and help them move

away from long queues of the

billing counter

dex

Page 9: iBeacon : Redefining proximity engagement

Let’s consider some real

world business

applications for businesses

dex

Page 10: iBeacon : Redefining proximity engagement

Retail Businesses

Send customized notifications about

different offers, coupons or personalized

loyalty programs based on the location,

time and purchase history of the shoppers.

Promotion

Enhance customer loyalty and reward

regular customers with better offers by

knowing their visit details as they arrive

Monitoring

Provide customers with indoor map and

navigation to facilitate them through the

whole store and provide whole new

shopping experience

Navigation

dex

Page 11: iBeacon : Redefining proximity engagement

Restaurants

Making reservations & manage orders

even before reaching the restaurant.

Reservation

s

Accept payments on the go from

customers and help them avoid waiting

time

Payments

Walking around and getting notifications

about a nearby restaurant that can offer

the type of food we are looking for

Offers

dex

Page 12: iBeacon : Redefining proximity engagement

Hospitals

Making pre appointment by checking doctors availability in real

time and allowing real time check in as you enter the clinic or

hospital

Appointments

Receiving information about rules of hospitals, history of patient,

facilities, recent developments and all kind of stuff that is important

to hospital or patients

Monitoring

Tracking the location and room number of the patient and other

services and guiding patients to relevant places if required

Navigation

dex

Page 13: iBeacon : Redefining proximity engagement

Workplace

Automatically mark the attendance of

employees as they enter the office

premises and leave aside traditional

biometric and card punching solutions

Attendance

Send relevant information, updates and

notifications to employees on the go when

they are in the office premises

Information

Track how your employees are spending

their time in office

Time

Tracking

dex

Page 14: iBeacon : Redefining proximity engagement

Where is the future?

2015 is termed as year of iBeacon Technology which will

redefine how businesses engage their customers

On an average every one out of 4 retail business will embrace

iBeacon technology in coming year

dex

Page 15: iBeacon : Redefining proximity engagement

iBeacon based proximity solution for small businesses

mdex

mdex is targeted to small businesses such as restaurants, retail stores,

hospitals, clinics and office where they can set up iBeacon based

proximity solutions for their customers and visitors

Businesses can track check ins, send notifications and deals and do a lot

of stuff to engage their visitors

What we are doing?

dex

Page 16: iBeacon : Redefining proximity engagement

iBeacon based loyalty based solution for retail

establishments

konekz

konekz is an iBeacon based loyalty based system targeting retail

businesses to help them improve footfall in their shops, improve customer

loyalty through revisits and improve probability of purchase through

regular visits by customers

What we are doing?

dex

Page 17: iBeacon : Redefining proximity engagement

Dex Consulting is a leading mobility solution provider helping small and medium enterprises in strategizing,

developing and managing their mobility needs. We have been working with iBeacon technology to help business in

defining their mobile strategies, helping them develop relevant mobile solutions and managing them for better

performance and productivity

We have been successful in earning the trust of small and medium enterprises and continue to assist businesses

worldwide in harnessing the power of technology to enhance their business processes and improve overall

profitability.

ABOUT USMobility Solutions for Small and Medium Enterprises

dex

Page 18: iBeacon : Redefining proximity engagement

Interested in Discussing

iBeacons

Arizona

Buckinghamshi

re

India

IndiaA- 89, 2nd Floor,

Sector 63, Noida, Uttar

Pradesh,

India

+91-120-422-6110

UnitedStates5235 South 39th Street,

Phoenix, AZ 85040

+1-646-929-3959

United Kingdom14, Langport Cresent,

Oakhill Milton Keynes (MK5

6LZ),

Buckinghamshire, UK

+44-783-514-7255

dexDisclaimer: Images and figures used in the presentation are taken from internet and we thank the owners for the same.