ibm blade center

© 2010 IBM Corporation

Building a smarter planet

Virtual. Efficient. Open. Resilient.



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IBM BladeCenter

Industry Trends•Industry dynamics•Server migration to x86•Form factor migration to blades

Blade Value Proposition•Client challenges in a Blade Environment•IBM BladeCenter value proposition

BladeCenter Portfolio Overview•Chassis•Blades•IO•Management

Virtual. Efficient. Open. Resilient.



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x86 is the only growing server platform now represents the largest part of the market, both in terms of shipment revenue and volume.

Although 2H09 and 1H10 saw returned to growth for x86…

x86 represents over 90% over the volume shipments and now represents more than half of the revenue as well.

x86 is good...relatively inexpensive to acquire and maintain, standardized across multiple vendors, with lots of applications and skilled people.

x86 is bad...underutilized, taking up too much space and power, relatively unsecure and unreliable.

x86 needs innovation…that’s what we do.

48%56%

63%

4%

9%

9%35%

24%21%

12% 11% 7%

0%

25%

50%

75%

100%

2005 2009 2014

x86 Itanium RISC Mainframe

WW Total Server Market

$52B$46B$55B

Source: IDC



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Blades are the growth engine for x86. By and large new “solutions” or “systems” are built on a bladed platform.

Blades continue to outgrow the market, largely from rack-to-blade migrations.

Blade growth drivers have evolved over the last decade.

Some drivers still relevant… density, energy efficiency, reduced cables.

New drivers adding to value proposition of blades… convergence, virtualization, datacenter-in-a-box.

As the traditional 2S “server” continues to grow in terms of number of components, power and thermal profile, the blade form factor is being stretched to it’s limits.

With the latest generation of Intel processors, BladeCenter continues to demonstrate leadership capabilities.

WW x86Server Market

$33B$26B$27B

Source: IDC

8%20%

33%

47%

50%

43%

21%

15%14%

24%15%

10%

0%

25%

50%

75%

100%

2005 2009 2014

Blades 1S & 2S Rack 4S+ Rack 1S & 2S Tower



Layer 4-7 Switches

Layer 2 Switches

FileServers

WebServers

SecurityGateway

WebSphere Application

Servers

NetworkServers

ApplicationServers

SecurityServers

ApplicationServers

High labor costs Local/remote management

Firmware UpdatesNetworking & Storage

High energy costsPower supplies, fans, utilization, efficiency

High floor space costLimitations in physical space

Unable to fill a rack due to power

Cost of downtime Higher failures

Duplicate componentsQuality Vs. cost balance

Energy cost reduced by 96%

Management costs reduced by up to 44%

DataCenter floor space reduced by 99%

Downtime reduced by few components

Often paid by energy savings alone in 3 yrs

Typical savings

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The Blade Story

SAN

Storage Networks

Public Internet/Intranet Clients

Routers (Layer 3

Switches)

Firewalls



Storage Networks

Public Internet/Intranet Clients

Routers (Layer 3

Switches)

Firewalls

Layer 4-7 Switches

Layer 2 Switches

Advantages

Lower physical hacking risk, virtualization security

Eliminate 92% of networking cables

Energy saving by eliminating external devices

Technologies to avoid outagesSAN

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Security risk & costPhysical cables open to security hacks Continued complexity, cables, operational cost and physical space

Complexity, Cost, RiskCables, power supplies, fans, physical space = operational cost, risk & management complexity

Cost, Complexity, RiskFiber optic cables, transceivers, complexity = operational cost, risk & management complexity

The Blade Story



Your entire staff needs to go from the office to the airport. How do they get there?

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Or take the bus?

More Efficiency Lower Cost

1 engine, 1 driver, & multiple seats for passengers to share the bus’s resources

Take separate taxis?

The Blade Story



Top 5 reasons to move from racks to blades

It’s less expensive to deploy workloads

Save significant costs thru reduced software license fees by upgrading to the

latest technology

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It’s easier to manage IT infrastructure

Blade servers simplify system management—

managing servers, storage, and networking from one

point

It costs less to power and cool

Shared power and cooling infrastructures means less money to

power and cool servers

It’s easier to upgrade new technology

BladeCenter chassis architecture makes

upgrades easier than the “rip & replace” approach of

a traditional rack

It’s easier to deploy and manage VMs

BladeCenter architecture and end-to-end server and

IO virtualization capabilities make Blades

the ideal platform for virtualization



FAQ: Addressing client concerns about racks vs. blades

I can’t fill up my racks, because I am out of power. Can BladeCenter help?IBM BladeCenter is often much more efficient than comparable 1U servers

Housing all my servers in a single chassis seems risky. I can afford to lose a single 1U, but the loss of a full chassis worries me. Can BladeCenter help?

IBM BladeCenter runs no risk of single point of failure due to the multiple blade connections to power and IO in the chassis

I have strict networking and storage standards that I can’t break for a new server architecture. Can BladeCenter help?

IBM BladeCenter integrates your IO Standards saving cost and increasing efficiency

Last year’s IT is obsolete, and I can’t afford the learning curve the latest technology requires. Can BladeCenter help?

IBM BladeCenter provides 10 years of durable infrastructure, has the ability to add newly released IT, keeps your infrastructure in place—rack, power, cabling, switching—and stays current without the churn

My current rack servers cause my data center to overheat. Can BladeCenter help?

IBM BladeCenter produces up to 35% less per server compared to 1Us, requires up to 40% less airflow than comparable 1Us and the IBM facilities team helps you maximize your air conditioning assets

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HS22 & 1U Solution Total Cost of Ownership – 14 Servers

28% Reductionin Total Cost

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ServerHardware

Networking & Fibre Channel

Power Cooling Rack & Cabling Square Footage

Remote Management

Total

$52,066$49,937

$76,280$54,930

$15,747 $11,353

$6,712 $4,839

$5,445$4,047

$3,960$3,960

$18,266 $66

$178,476$129,132

$200,000

$180,000

$160,000

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000

$ C

ost

1U Servers

IBM BladeCenter



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Client challenges in the blade environmentVirtualization and management complexities

Interconnects.

Network.

Challenges when trying to optimize performance for

specific workloads.

Growing Complexity

Restricted server utilization.

Difficulty supporting larger size and numbers of virtual

machines, growing databases and increases in

transaction processing.

Higher Utilization of Virtualized Environments

A need to reduce operational expenses.

Investing in only what is needed.

Having to get the most out of existing data centers.

Floor space is at a premium.

Soaring Energy Costs



IBM BladeCenter is the ideal platform for virtualization

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2.1%Servers

12.8%Servers

22.3%Servers

• “Virtualization First” for 75% of customers

• More than half of all workloads (51%) will be virtualized by the end of 2010

• Two-thirds (69%) by 2013

• Only 12.8% of all physical servers are virtualized in 2009

• VM densities continue to rise predictably, averaging 6 VM’s per physical server in 2009 and 8.4 in 2013

WW Installed Workloads Virtualized by Year

9%14%

22%

33%

42%

51%

59%65%

69%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2005 2006 2007 2008 2009 2010 2011 2012 2013



HX5 provides lowest cost per virtual machine and optimized database performance

• 3 HP WSM-EP servers to match 1 HX5+MAX5

• 25% more memory DIMMs per CPU over alternative NEH-EX blade

• 66% greater memory capacity over WSM-EP blade

MAX5 expansion cuts cost for 80 virtual

machine solution by over 40%

• 66% greater performance per chassis with HX5 over Dell

• Fit 6 more servers per chassis and reduce IT footprint

Reduce cost for compute

and memory intensive simulations by 13%

• 15% better performance with 1/2 the memory and 30% lower price over Dell

• Industry leading database performance in a blade form factor

Reduce cost per database transaction

by 23% with 4-socket HX5

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The most energy efficient chassis platform

BladeCenter H

BladeCenter E

Requires less power and cooling than the HP c7000

For 224 servers ($0.10 avg cost per kilowatt), IBM BladeCenter H can save over $12,000 in power and cooling annually over the HP BladeSystem c7000

Analysis performed with current generation BC H (4SX). Only gets better with new BCH (4TX) featuring high-efficiency power supplies!

“IBM BC-H + HS22s provided 12% performance/watt advantage over equivalently configured HP c7000 + BL460c G6.”

Edison Group, Inc.April, 2010

Save up to 22% more power with BladeCenter E over HP for energy-efficient solutions in power-constrained environments

Most dense & energy-efficient chassis in the industry: 7U, 14 blades with up to 84 blades in a standard 42U rack

IBM BladeCenter E – 31% more blades at 50% less cost and 20% lower power than HP c7000 chassis

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New study by Edison shows BCE can provide 22% more performance per watt while requiring 31% less airflow (CFM)



3IBM BladeCenter – the only choice for open connectivity

Open ecosystem of partners enables seamless integration into the datacenter you own today...and the datacenter you’ll own tomorrow

Non-proprietary I/O strategy makes IBM the only choice for choice in connectivity

Choice in management tools allows for simple yet flexible management of your virtualized environment

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IBM BladeCenter E

• Best in class efficiency

• 14 blades, 7U chassis

• Redundant everything

• 1GbE and 8Gb Fibre Channel to each blade, 10GbE uplink

• Full support for HS22 and HS22V

Most efficient chassis on the market with up to 31% more blades in an industry standard rack. The BladeCenter E provides as much as 22% more performance per watt or power and costs up to 50% less than HP’s c7000.

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IBM BladeCenter = complete RAS Redundant & hot-swap power supplies, blowers, switches, AMM

4x completely separate and redundant wiring for power supplies

Redundant connectors from the blade to the mid-place for power and IO

NO SINGLE POINT OF FAILURE

IBM BladeCenter protects critical business operations

IBM BladeCenter is designed for maximum uptime Two N+N power domains

Two connections to power supply

Two power buses

TWICE THE PROTECTION!

Complete RedundancyDual I/O, Dual Power

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A common set of blades A common set of industry-standard switches and IO fabrics Common management infrastructure Over a decade of a stable platform

IBM BladeCenter H Enterprise high

performance

IBM BladeCenter T Ruggedized, short-

depth

IBM BladeCenter HT Ruggedized, high

performance

Fit-for-purpose choice of chassis…

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IBM BladeCenter S Distributed, office,

datacenter-in-a-box

IBM BladeCenter E Enterprise, best

efficiency, best density



IBM BladeCenter S

•Office-friendly, datacenter-in-a-box

•6 blades, 7U chassis

•110V/220V power

•Integrated, shared storage

•Optional office-enablement kit

Perfect fit chassis for retail store, SMB, or distributed LE with an all-in-one, datacenter-in-a-box design optimized from the ground

up to fit into an office environment

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IBM BladeCenter H

• Maximum performance, enterprise class

• 14 blades, 9U chassis

• Redundant everything

• Up to 8 switches

• 10GbE, 4X IB, Virtual Fabric enabled

Perfect for highly virtualized workloads in the datacenter, BladeCenter H provides up to 25% more backplane throughout and up to 42%

more I/O lanes per blade versus HP and Dell.

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IBM BladeCenter T & HT

• ‘T’ stands for ‘Tough’

• 8 blade, 8U (T), 12 blades, 12U chassis (HT)

• AC / DC Power

• NEBS / ETSI

• Long life

Perfect for telco, federal, and any other harsh environment deployment, the BladeCenter T and HT chassis are ruggedized to withstand the most demanding conditions with features including front-accessibility to most

major components (HT) and optional air filters (T & HT).

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Building out x86 blade portfolio Continuing to deliver capable POWER blades Continue to offer broad support of chassis with blades

HS12Entry & SMB

HS22“Workhorse”

HS22VVirtualization & HPC

HX5 (2P)Scalable, Enterprise

HX5 (4P)Scalable, Enterprise

HX5 + MAX5 (2P)Scalable, Max Memory

PS700 (4-core)Value P7

PS702(16-core)Performance P7

Fit-for-purpose choice of blades…

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PS701 (8-core)Scalable P7



IBM BladeCenter HS12

• Low cost single socket Intel-based embedded blade

• 6 DIMMs in a 30mm footprint

• Eight I/O ports per blade

• Blade supported across all IBM chassis – emphasis on BCE, BCS

Perfect fit for non-virtualized, infrastructure applications like file/print and saves up to 50% more energy versus typical 1U servers. In

addition, OS4690 certified for retail store operations.

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•2-socket blade based on Intel Xeon 5600 series processors

•12 DIMMs per 2-socket system in a 30mm footprint

•Eight I/O ports per blade

IBM BladeCenter HS22

Offers outstanding performance, flexible configuration options and simple management in an efficient server to run a broad range of workloads.

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•2-socket blade based on Intel Xeon 5600 series processors

•18 DIMMs per 2-socket system in a 30mm footprint

•Eight I/O ports per blade

IBM BladeCenter HS22V

A high density, high performance blade optimized for virtualization and energy efficiency with maximum memory

capacity, CPU and I/O in a 30mm design.

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Introducing graphics acceleration for BladeCenter IBM BladeCenter GPU Expansion Blade (BGE)

• Stack up to 4 BGEs expansion blades

• Stacking feature does not remove access to CFFh slot on base blade

• Supports 1x225W NVIDIA “Fermi” GPU per expansion blade

• Next generation GPU technology integrated into IBM BladeCenter ecosystem

Maintain BladeCenter density advantage by stacking multiple BGEs on a compute blade. Populate fewer chassis slots with

compute blades. Industry leading GPU performance in the same chassis footprint.



BladeCenter HS22, 2-socket 12 DIMMs

Ideal for...• General purpose• Infrastructure workloads• File/print and email• E-commerce applications

BladeCenter HS22V, 2-socket 18 DIMMs

Ideal for...•Highly virtualized mainstream applications •Memory intense high compute workloads•Dense power constrained environments

Optimize memory for 2-socket blade workloads50% more memory than HS22 means 50% more average virtual machines

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HS22V Cost Effective for

15 to 30 VMs per server

HS22 Cost Effective for15 VMs per

server or less

5 10 15 20 25 30 35

$/VM - HS22

$/VM - HS22V

Co

st/

VM

Virtual Machines

$/VM - HS22

$/VM - HS22V



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5th generation portfolio of IBM innovative technology in enterprise x86 computing.

Expansion of Enterprise X-Architecture to IBM BladeCenter and 2-socket systems.

2X the memory of standard offerings

resulting in more workload at lower cost.

Culmination of 10 years and $800M in x86 research and development.

…announced March 2 …started shipping March 30

3 systems using Xeon 7500 + 3 innovations



Introducing eX5 – a portfolio that redefines enterprise x86 computing

MAX5

Maximum memory scaling independent of processors

System x3850 X5 IBM BladeCenter HX5BladeCenter HX5 System x3690 X5

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eXFlash FlexNode

Extreme IOPs SSD storage

Scheduled provisioning

Two 2-Socket Systems

One 4-Socket System



• 2-socket blade that scales to a 4-socket blade

• Up to 40 DIMMs per 2-socket system with MAX5

• Eight I/O ports per 2-socket system

IBM BladeCenter HX5

A scalable blade server that enables standardization for 2- and 4-socket server needs, delivering faster time to value and greater

productivity in high-density environments.

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• Expand memory capacity

• Up to double the number of memory DIMMs of competitors

• No impact to memory latency

• Over 5x the memory capacity in 2-sockets vs. today’s leading 2-socket systems

• MAX5 memory may be partitioned to CPUs or pooled

• Provides the memory customers have needed for database and virtualization – up to 100% more virtual machines.

• Allows higher memory capacity to be reached with less expensive DIMMs for more economical high end implementations.

MAX5 doubles memory capacity

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With embedded memory controllers,

memory capacity is tied to processors

But not with MAX5…



Optimize workloads: Run interactive applications by day on a 2S system and batch jobs by night on 4S system

Help reduce software-licensing costs: Execute partitions to optimize software-licensing costs when priced per system core.

Boost security: Isolate workloads to help improve security and assure quality of service.

Take advantage of unprecedented flexibility FlexNode enables you to transform a single system into two distinct systems and then transform back again

Two 2S SystemsOne 4S System

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Standard SpeedI/O Expansion Card

Standard Speed Switches

High SpeedI/O Expansion Card

High Speed Switches

Flexible and open I/O from an ecosystem of partners

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Ethernet – Fibre Channel – InfiniBand – FCoE – SAS – iSCSI – Virtual Fabric



Vertical switch slots

1Gb Ethernet4/8Gb Fibre Channel3Gb SAS Pass-thru

HS22 CIOv options

1Gb Ethernet4/8Gb Fibre Channel

3Gb SAS

On-board toSwitch bay 1 & 2

HS22 CFFh options

10Gb Ethernet20/40Gb InfiniBand1Gb Ethernet / Fibre

High speed switch

10Gb Ethernet20/40Gb InfiniBand

MSIM

BladeCenter I/O ports for BladeCenter H

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Clients benefit by…

Today, many servers ship with separate

adapters for data and storage networks

Today, many blade chassis ship with

separate switches for data and storage

networks

Converging combines storage and data networks into one

Fibre Channel Switch

Converged Network Switch

Ethernet Switch

Deploying less hardware Managing less IT Simplifying the networks

Ethernet Adapter& Converged Network

Adapter (CNA)Fibre Channel

Adapter

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Virtual Fabric for IBM BladeCenter...

Infrastructure

Virtual• Multiple virtual ports and protocols (Eithernet, FCoE, and

iSCSI) from a single physical port

• Shared bandwidth across multiple applications

Fast • True line rate performance

• Based on 10Gb PCIe Gen 2 architecture

Scalable

• Up to 8 virtual NICs or mix of vNICs and vCNA

• Define the EXACT number of ports needed (2-8 per adapter)

• Upgrade to FCoE, HW iSCSI, SR-IOV via software keys

Flexible• Each virtual port operates anywhere between 100Mb to 10Gb

and can run as Ethernet, FCoE or iSCSI

• Auto-negotiates to fit existing 1Gb environment

Reliable• ‘Intelligent Failure Monitoring’: Virtual Port failover initiated if

any of the uplink ports fail• Automated failure in both Ethernet and Virtual Fabric mode

Fast, flexible and reliable IO that fits into your existing datacenter!

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Interconnected



10Gb Port

1Gb Port

4 Virtual functions per 10Gb port

Virtual Fabric for IBM BladeCenter

10Gb solutionor CEE/FCoE

Nothing in Between!

Traditional 1Gb solution

Create and maintainany Bandwidth between

1Gb and 10Gb!

Ethernet, HW iSCSI,or FCoE all-in-one

Virtual Fabric adds new levels of I/O flexibility

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The TOTAL systems management experience

Integrated Management Module (IMM)•Standards-based hardware combines diagnostic & remote control

Unified Extensible Firmware Interface (UEFI)•Next generation BIOS

Hardware and firmware that is standard across all new systems

ToolsCenter•Consolidated, integrated suite of management tools•Powerful bootable media creator

Redesigned system tool portfolio for single-system management and scripting

IBM Systems Director•Easy to learn and use platform management•Management of physical and virtual resources across heterogeneous systems

IBM Systems platform solution for System x, BladeCenter, Power Systems, System z and storage

IBM TivoliUpward integration into Tivoli Service Management

Upward integration into other software solutions, including HP OV, CA Unicenter, and Netcool

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HP OpenView or other 3rd party



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Software Services

Call to Action: Change the conversation with IBM BladeCenter

Datacenter Convergence

I have strict networking and storage standards that I can’t break for a new server architecture. Can BladeCenter help?

BladeCenter is the only blade solution in the industry that enables network

convergence without disrupting your datacenter. IBM BladeCenter can plug

into existing LAN and SAN infrastructure avoiding rip and replace.

QA

My current LAN and SAN infrastructure is based on Cisco and Brocade, can IBM BladeCenter easily integrate into my existing environment?

IBM BladeCenter offers the broadest ecosystem of networking partners and is

the only blade platform that offers a Cisco or Brocade based network solution.

In addition, IBM’s intent to acquire Blade Network Technologies will tightly

integrate networking switching into IBM Systems, while continuing to provide

our clients choice in networking solutions.

Q

A

1 Based off of an Alinean HP DL380 to IBM HS22 report (includes migration from a standard 1G LAN / 4G SAN environment to a 10G FCOE environment

Workload Migration

What are the financial benefits of moving from racks to blades?Moving your applications to BladeCenter could easily save you 50% or more in server and networking hardware costs alone1.

QA

Moving to IBM BladeCenter seems like a significant investment, when will I see a return on my investment?

The typical savings you will see from power and cooling, systems management, software licensing, and hardware will yield an ROI in as fast as 3 months1.

QA



IBM BladeCenter

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94% reduction

97% reduction

50% lower

92% fewer

17x faster performance

connectivity costs

in energy costs alone

networking cables

in IT footprint

ibm blade center

Technology

ibm corporation

operational cost

b blades

blade form33

blade migrations

blade growth drivers

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