ibm cloud and iot industry

© 2015 IBM CorporationIBM Cloud

洞燭機先驅動變革Driving Transformation: Internet of Things accelerating Innovation

Presented by:

Mike Chang – Cloud Advisor

IBM Cloud

IoT is revolutionizing the market and a tremendous growth

opportunity

1

400%Growth in Google

search interest

75%of Companies are

exploring IoT

62%Of C-suite execs believe

failure to adopt IoT will

mean getting left behind

Top 3 ways IoT will change how business operates

1

2

3

Unlock new revenue from existing products/service

Inspire new working practices or processes

Change or create new business model or strategy

36%Growth in sensing,

communicating devices

IBM Cloud

Internet of Things is

Transforming

business

ACCELERATING

INNOVATION

ENHANCING

OPERATIONS

IMPROVING

ENGAGEMENT

IBM Cloud

© 2015 IBM Corporation

IBM Market Development & Insights

4

Intelligent devices and solutions improve products and expand services in the Electronics industry

Network

Equipment

Providers)

Semiconductor

Suppliers & Mfg

Services

Office Products

& ComputersMedical Devices Consumer

Electronics &

Appliances

Power &

Automation

IoT Relevant

Industry

Challenges

Cycle times

Waste

Throughput

Asset Utilization /

Performance

Meet fluctuating

market demands

with greater

production

reliability

Eroding HW

prices

Global

competition

Security and

privacy

Transition to

newer

technology to

support business

growth

Coordination of

data from

thousands of

sensors

Diagnostic speed

and costs of

treating chronic

diseases

Tightening

margins

New product

introductions

Short market

windows

IoT Relevant

Emerging

Trends

Sensor driven

Mfg Ops

Printed

semiconductors

Silicon

photonics

Intelligent

Robotics

Industrial robots

that can work

hand-in-hand with

people

Network traffic

monitoring and

optimization

Predictive

maintenance

Personalized

end-user

services through

location

awareness

Predictive Asset

Optimization

Geofencing theft

prevention

Remote device

diagnostics

Remote health

monitoring

Medical imaging

analysis

Fast response

with real-time

location and

devices

Interact with in-

home technology

– resulting in

new services &

improved

maintenance

Most products

(e.g. Samsumg)

connected by

2020

Key Sub-Segments in the Electronics Industry

Sources:

• Gartner, Hype Cycle for Semiconductors and Electronics Technologies, 2014

• http://www.slideshare.net/RealTimeInnovations/connected-medical-devices-in-the-internet-of-things

• Gartner, Hype Cycle for Internet of Things, 2014

• https://www.gesoftware.com/solutions/power-distribution#tabs-0-center-top=1

Challenges & Trends



5

New IoT solutions in the Electronics industry range from a variety of chips to digital capture boards and robots

Network

Equipment

Providers)

Semiconductor

Suppliers & Mfg

Services

Office Products

& ComputersMedical Devices Consumer

Electronics &

Appliances

Power &

Automation

Examples Intel has inked

large deals with

OEMs like Ford

for Project

Mobii - focuses

on novel in-cas

UX design and

connectivity

Powercast’s

ambient energy

harvesters

eliminate need

for batteries or

cables to power

sensors in

rural/hazardous

locations

ABB’s Yumi

industrial robot

can work with

people on an

assembly line; its

underground and

submarine cable

system requires

less space and

reduces cost of

high-voltage

transmission

GE Predictivity

provides a unified

view of ops,

reviews power

consumption data

Huawei struck a

deal with SAP

(Business Suite,

HANA, cloud

apps) to develop

packaged

offerings for

customers in

maintenance and

warning services

industries in

China and

Europe. Huawei

also bought Neul

for $25M to create

an IoT Centre of

Excellence in UK.

Clarinox

Technologies

and Smart

Technologies

offer a SMART

kapp digital

capture board

where everything

written on the

board appears

on users’ digital

devices

RTI’s solutions

include minimally

invasive robotic

surgery and

connecting

devices/hospitals

to improve en

route treatment

Agilent

Technology’s

biochips,

(molecular

sensors on a

chip) can detect

food pathogens,

biohazards

Samsung rolled

out family of low-

power Artik chips

with encryption

Haier offers a

washer/dryer

embedded with

Qualcomm chips

geared for cost-

sensitive IoT use

Whirlpool is

building an

ecosystem of

connected

applications

Key Sub-Segments in the Electronics Industry

Sources:

• Gartner, Hype Cycle for Semiconductors and Electronics Technologies, 2014

• http://telematicswire.net/intel-on-the-connected-car-within-the-semiconductor-industry/#I6GstKxHtDUvrsBw.99

• http://allthingsd.com/20130618/ready-for-the-industrial-internet-ge-announces-predictivity-platform-new-

partnership-with-amazon-web-services/

• http://www.zdnet.com/article/huawei-sap-work-on-internet-of-things-development/

• http://www.abb.com/cawp/seitp202/6c6df4eb9832f420c1257e2500280056.aspx

• http://www.prnewswire.com/news-releases/iot-coming-to-an-office-or-school-near-you-

268583682.html

• http://venturebeat.com/2015/05/12/samsung-rolls-out-family-of-artik-iot-chips-and-tools/

• http://www.eetimes.com/document.asp?doc_id=1325071

• http://www.washingtonpost.com/blogs/the-switch/wp/2014/10/28/whirlpools-internet-of-things-

problem-no-one-really-wants-a-smart-washing-machine/

Challenges & Trends



6

Industry 4.0 & IoT are transforming the Automotive industry; new innovations and infotainment are emerging

IoT

Relevant

Industry

Challenges

Sensor and map data

technologies

Buyer safety and security

concerns

Adoption of industry

standards regionally

Compliance with Gov.

regulations

Finding new profitable

market niches

Differentiate thru

derivatives

Interaction across

major touch points

Growing costs of CO2

emission reduction

Global scale with

local adaptations

Customer exp.

across all purchase

and post-purchase

touch points

CO2 emission

reduction

How to start building

brand loyalty with

first-time car buyers

Be cost-efficient and

still appeal to

customers

Reduce operating

costs & unplanned

downtime

Reduce fuel

consumption

Compliance with

government

regulations

IoT

Relevant

Emerging

Trends

Move from automated, to

autonomous, to

driverless vehicles

Location-based services

Mobility-on-demand

access

Innovations for safety,

comfort & infotainment

Biometric driver

identification

Remote maint. alerts

Use of on-line services

Smart fabrics

Reduce CO2 emissions

Automotive CMOS

Image Sensors- aka

“backup camera”

Automobile IP

nodes- online

services

NFC for keyless

entry, wi-fi, etc

Predictive maint.

Automotive CMOS

Image Sensors- aka

“backup camera”

Diagnostics via

remote sensors

Predictive

maintenance

Asset and fleet

mgmt automation

Insurance via

monitoring

Key Sub-Segments in the Automotive Industry

Premium EntryValueAutonomous Commercial

Sources:

• Gartner Hype Cycle for Automotive Electronics, 2014

• McKinsey study “What’s driving the connected car?”

• McKinsey & Company: “The road to 2020 and beyond: What’s driving the global automotive industry?”

• More sources in notes section

Challenges & Trends



7

Many players across the Automotive market are developing solutions to improve safety & comfort while enabling autonomy

Examples US Navy’s Spawar

research & operations arm

is developing next-gen

military robots, including

driverless vehicles, with

platform-agnostic tech

Daimler built the world’s

first self-driving semi-

truck. Autonomy limited to

when truck is up to speed

on highway and in one

lane. Might not be sold to

customers for a decade.

Nissan and NASA are

teaming up for 5-year

R&D partnership to

develop zero-emission

autonomous vehicles

Mercedes-Benz has

launched Mbrace

platform with Verizon,

which features in-

vehicle and mobile

apps enabling user to

remotely send

destinations to vehicle,

access remote door

lock/unlock, concierge

and roadside

assistance

Ford researchers have

developed heart-rate

monitoring seat that

can detect driver’s

heart activity

Peugeot and

Bouygues Telecom

provide connectivity

through 3G USB

ignition key powering

Peugeot Connect

Apps system. Key

enables touch-

screen access to

connected services

weather, parking,

attractions, fuel

Toyota integrates

Microsoft Surface

and Kinect, and

Infosys biometric

software to allow

driver to achieve

safer driving

Entry segment

offers the next set

of growth

opportunities for the

industry. In the most

optimistic scenario,

entry segment will

experience higher

penetration rates of

connectivity

Autoliv, Bosch,

Delphi and others

offer lane departure

warning technology

with optical

sensors, a

complementary

metal oxide

semiconductor

camera that

interprets lane-road

markers

Garmin offers

video EDR (event

data recorder) to

capture data to

identify causes of

collisions, manage

fleet vehicles

Key Sub-Segments in the Automotive Industry

Premium EntryValueAutonomous Commercial

Sources:

• Gartner, Hype Cycle for Automotive Electronics, 2014

• McKinsey study “What’s driving the connected car?”

• http://www.nytimes.com/2015/05/07/technology/robotica-navy-tests-limits-autonomy.html?_r=1

• http://www.wired.com/2015/05/daimler-built-worlds-first-self-driving-semi/

• http://www.wired.com/2015/01/nasa-nissan-join-forces-build-self-driving-vehicles-earth-space/

• McKinsey & Company: “The road to 2020 and beyond: What’s driving the global automotive industry?”

• https://m2m.telefonica.com/blog/the-many-faces-and-advantages-of-connected-cars

• http://connectedcarsworld.com/article-driving-lessons/

• http://www.mdpi.com/2224-2708/4/1/2

Challenges & Trends

IBM Cloud

Internet of Things digitizes our world, providing us with

prolific amounts of data and new delivery models that

allow business to engage in new value creation

Data

Cloud

Engagement

Smarter

cities

Smarter

vehiclesSmarter

home

Smarter

health

Smarter

factories

Smarter

transportation

Cloud, Apps,

and Services

IBM Cloud

IoT scenarios, Cloud is essential

9

IBM Cloud

Challange: Digital Enterprise, Digial Transformation

• Traditional IT environments can no longer fully support the needs of the mission –

85% of new apps will run in cloud.

10

of new applications will be

deployed via the cloud

of IT budgets spent

maintaining systems~70% 85%

Source: IDC; Converged Systems: End-User Survey

Results presentation; September 2012; Doc #236966

Source: IDC, Five Steps to Successful Integrated Cloud

Management, May 2011

InnovationOptimization

Systems of EngagementKnowledge Sharing

Engagement Models

Anywhere, Anytime

Systems of RecordSecure Data

Dynamic Infrastructure

On-demand Self-service

Go to Market

Mobile, PoS, ATMs

Internet of ThingsSensors

IBM Cloud

Internet

Social & Internet Data

sources

Trading partner communities

Mobile, PoS, ATMs Internet

Public CloudDedicated Cloud

API

Developer & Customer communities

Internet of ThingsSensors

APP

APP

Service

Service DBAPPDB

APP

APP

Enterprise

DB

Private Cloud

Master Data Management

Big Data

API

DMZ DMZ

Hybrid Cloud Applications are becoming the norm for the

Integrated Digital Enterprise ……

Challange: Digital Enterprise, Digial Transformation

IBM Cloud

Operations with larger cloud footprints are more likely to report that the IT department serves their needs

-10% 0% 10% 20% 30% 40% 50% 60%

Very well

Somewhat well

Not very well

Not at all well

Don’t know>60% IT Infrastructure is cloud <60% IT infrastructue is cloud

“How well has the IT department at your organization served the operation’s needs in the last two years?”

Graphic: from “Mapping the Cloud Maturity Curve”

© The Economist Intelligence Unit 2015

Challange: IT Serves model

IBM Cloud

Your user experience and IT support capabilities of Emerging Systems of

Engagement are dramatically different from existing Systems of Record

Deliver more applications

with fewer lines of code…

Challange : Agile of porducts develpoing cycle

Systems

of Engage-

ment

Systems

of Record

New Projects: The speed to

drive innovation and growth

Traditional Projects: The

capabilities to capitalize on your

institutional knowledge

Digital

IT

Industrialized

ITHybrid Integration

IBM Cloud

Governance

Orchestration

Inte

grat

ion

Management

Control

Vis

ibil

ity

3rd Party Services & Data

Security

Dedicated PublicPrivate

Your Business Logic and Data

Traditional IT…

To be successful, you need hybrid clouds that are composable, integrated,

and orchestrated to best serve diverse groups/needs.

14

Cloud: Composable, Integrated and Orchestrated

IBM Cloud

An integrated set of Cloud capabilities is necessary to address some of the common challenges

EXISTING IT

DEVELOPMENT

MANAGEMENT

ANALYTICS 3rd PARTY APIs

Connectors

DB ServiceAPI

PlatformsApp Centric | Containers

API

API

API

Infrastructure ServicesOn-Premises | Off-Premises | Multi-cloud

API CatalogCLOUD APP MID TIER

SECURE

API

Customer Information

Inventory Database

Business Process

Run Time

Event

& Queues

Cloud Platform

Services

Secure Integration

Existing Apps

DevOps1

2

4

3

1

3

2

4

5

5

Cloud Platform Capabilites

IBM Cloud

IBM is investing $3B over the next four

years to help clients and ecosystem

partners build IoT solutions

CLOUD OPEN

PLATFORM

FOR

INDUSTRIES

IOT SERVICES

WITHIN IBM

BLUEMIX

EXPANSION OF

ECOSYSTEM

OF IOT

PARTNERS

IBM Cloud17

IBM Cloud

IBM Cloud – Orchestrate Cloud Resource Pool

Enterprise class, optimized infrastructure

Infrastructureas a Service

Resource Pool

Cloud Management (Cloud Orchestrator, Cloud Manager, UrbanCode)

across all models, built on OpenStack

Private CloudsPublic Clouds

IBM CloudOrchestratorOrchestration(Pattern)

Self-Service Catalogue

Trading partner communities

APP

APP

Service

Service DBAPPDB

APP

APP

Enterprise

DB

Customer Project

IBM Cloud

IBM Cloud – UrbanCode Deploy with Patterns helps

rapidly deploy application environments

IBM UrbanCode Deploy

with Patterns

Pattern designer

Design open, full stack application environments in a diagram or textual editor

Design once, deploy anywhere

Deploy full stack environments to multiple clouds

Environment lifecycle management

Manage infrastructure change and easily apply changes to existing environments

Delivery process automation

Automated delivery process with integrated full stack environments

Application

Compute, Storage,

Network Configuration

OS / Platform Image

Middleware

Configuration

Middleware

Po

licie

s

VMware

vCenter

Private Public

Virtual

Datacenter

20

IBM Cloud



IBM CloudOrchestrator

IBM Cloud – IoT platform, Open by Design

BlueMixComposable and integrated

application development platformPlatform

as a Service

IOT Foundation

IBM Cloud

IBM’s Internet of Things Foundation Service

Connect

Collect

Manage

Simple APIs

Assemble

Compose

• Secure Device Registration

• Scalable Device Connectivity

• Historian

• Visual wiring

• PAYG SaaS pricing

• Powered by IBM MessageSight technology

Flow

IBM Cloud

IBM is a leader in defining IoT

Participating member in key open standards

and industry initiatives

Ecosystem & partnership strategy extend the IBM IoTplatform

Examples:

Derive IoT value on the

Cloud through strong

industry partnerships

and open ecosystem

Start fast and grow exploiting IBM Cloud marketplace

• 400+ IBM and Business Partner offerings

IBM Cloud

Taiwan based High-tech companies are partnering with

IBM Cloud

24

IBM Cloud



IBM CloudOrchestrator

IBM Cloud – IaaS, PaaS, SaaS, BPaaS

BlueMixComposable and integrated

application development platformPlatform

as a Service

Enabling business transformationBusiness Process

as a Service

SmarterWorkforce

SmarterCities

Smarter Analytics

Smarter Commerce

WatsonSolutions

SoftwareSolutions

Marketplace of high value consumable business applications

Softwareas a Service

Public. Private. Dynamic Hybrid.

IBM Cloud

Create apps quickly with prebuilt services

2

6

• Runtimes, services, and tooling

up to you

Choice

Industry Leading IBM Capabilities• Services leveraging the

depth of IBM software

• Full range of capabilities

Completeness

• Open source platform and services

• Third party to enable key use cases

Security

Services

Web and

application

services

Cloud

Integration

Services

Mobile

Services

Database

services

Big Data

services

Internet of

Things

Services

Watson

Services

DevOps

Services

A full range of capabilities to suit any great idea.

IBM Cloud27 http://connected-car.mybluemix.net/

IBM Connected Car demo site

IBM Cloud

IBMPush

Provides a capability to send sensor events from devices registered in IoT Cloud to mobile devices

Assumptions• Devices are registered with IoT cloud service• Mobile devices have the necessary apps which need to subscribe to events from

devices • Mobile app on device should agree to receive Push notifications

IBM Confidential

IBM Cloud

The visualizer displays the geographic regions defined in the starter application. It

also displays the current location of each device as reported in the message

stream from the MQTT demo server.

Adding to Visualiser

IBM Confidential

IBM Cloud

ISL Demo: Intelligent Traffic Light Management for Emergency vehicles

•Receive GPS coordinates from Emergency Vehicle

•IoT Node red Flow read the GPS coordinates and find in the Database the

nearest traffic signal.

•If the Emergency Vehicle is just 500 meters away from Nearest Traffic Signal it

sends the command to turn the Traffic Light Green.

IBM Confidential

IBM Cloud

IBM Analytic: Industry Analytics Solutions

31

IBM makes connected car move via new IoT for

automotive cloud service

Partner Solution

LAUNCH expedite finishing the firmware for

their Golo OBD/GPS/GSM module that works

with IoTF+Bluemix, uses MQTT,

supports IoTF topics, sends/receives IoTF

JSON

messages. http://www.cnlaunch.com/en/m/pr

oduct/ex/golo

http://www.cnlaunch.com/en/m/product/ex/golo/

IBM Cloud

A single connectivity standard:

Testbeds Putting IOT to work

34

Testbeds are experimentation platforms deployed and tested in an environment that

resembles real -world conditions. They demonstrate new technologies to create new

products & services, show how new technologies can be usefully deployed, fuel R&D ideas

and opportunities, and generate an appreciable and measurable impact on new and

existing markets. The IOT Solutions World Congress will show quick-turnaround, short-

term projects focused on near-term products and services developed by leading industrial

enterprises.

More information at:

http://www.iiconsortium.org/asset-

efficiency.htm

Infosys Industry 4.0 microsite

Asset Efficiency video

http://www.iiconsortium.org/asset-efficiency.htm

http://www.experienceinfosys.com/industry-4-0

https://www.youtube.com/watch?v=zZf0vq_G9_0

IBM Cloud

Real World: Testbeds Putting IOT to work

35

CONDITION MONITORING & PREDICTIVE MAINTENANCE TESTBED

Condition Monitoring (CM) is the use of sensors in equipment to

gather data and enable users to centrally monitor the data in real-

time. Predictive Maintenance (PM) applies analytical models and rules

against the data to proactively predict an impending issue; then deliver

recommendations to operations, maintenance and IT departments to

address the issue. These capabilities enable new ways to monitor the

operation of the equipment - such as turbines and generators - and

processes and to adopt proactive maintenance and repair procedures

rather than fixed schedule-based procedures, potentially saving money

on maintenance and repair, and saving cost and lost productivity of

downtime caused by equipment failures. Furthermore, combining sensor

data from multiple pieces of equipment and/or multiple processes can

provide deeper insight into the overall impact of faulty or sub-optimal

equipment, allowing organizations to identify and resolve problems

before they impact operations and improve the quality and efficiency of

industrial processes.

Through this testbed, the testbed leaders IBM and National

Instruments will explore the application of a variety of analytics

technologies for condition monitoring and predictive maintenance. The

testbed application will initially be deployed to a power plant facility

where performance and progress will be reported on, additional energy

equipment will be added and new models will be developed. It will then

be expanded to adjacent, as yet to be determined, industries.

Member Participants:

IBM, National Instruments

Solution:Provide a multi-vendor, cloud-based

predictive maintenance solution that

proves out new business models. The

Condition Monitoring and Predictive

Maintenance Testbed will offer continuous

online measurements, automated analysis,

and balance of plant coverage.

IBM IoT solutions deliver value through industry specific analytics built

on a foundational enterprise capabilities

Industry-specific Solutions

Design & Engineer

Operate Manage

Analyze and Optimize

Connect, Collect and Store

Protocols

Se

cu

re

Products, Assets, Infrastructure

Platform Layer

Solution Layer Connected Car Smart Home Smart CitiesConnected

White Goods

Industry

solutions from

IBM, Partners,

and Customers

Consumer /

Enterprise

Connection

Healthcare

API API API API API

36

Optimize your

existing assets for IoT

to gain immediate

benefits in efficiency

Operate

Extract insight from

data to improve

development of new

products and services

Analyze

Innovate Transform

IBM Cloud

Thank you!