IBM Cloud Object StorageFlexible storage for today’s dynamic unstructured data needs

Watson Kiev Summit 2017

Stuart HeadeBusiness Unit Executive, Europe

2Page© 2017 IBM Corporation

Real-time insights with IBM Cloud Object StorageüMakes training sessions more efficient by fast-forwarding the

video to the precise point in time to provide feedback

üBrings alive the training moments by visualizing the feedback with video and synchronized data

üMass of data collected through training, enables insights from patterns, leading to improved performance.

IBMCloudObjectStoragecanbe

seamlesslyintegratedwithotherIBMCloudandWatsonservices,includinganalytics,

computeandcognitiveapplications

1.5%AthletePower

1.5%Aerodynamics

4.5%gainneededtopodiuminRio2016

1.5%Technique

Data is the opportunity.And the challenge.

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2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

500

375

250

125

ProjectedExabytes

75billionInternet-connecteddevicesby20202

90%ofalldatawascreatedinthelast2years1

3

Sources:1. Science Daily, Big Data, for better or worse: 90% of world’s data generated over last two year, 20132. Business Insider, Morgan Stanley: 75 Billion Devices Will Be Connected to The Internet of Things By

2020, 20133. Adoption of Object-Based Storage for Hyperscale-Scale Deployments Continues, IDC Market

Spotlight, Nov. 2016

With the rise of cloud, mobility, IoT, social and analytics, the data explosion is accelerating. New, mostly unstructured data sources emerge constantly, creating an expanding data ecosystem for every organization.

Storage architecture needs to manage hyper growth and evolving workloads to help unlock data value.

• Any app, any source, any business

• Flexible, massive scale without roadblocks

• Enabling innovation, discovery, new experiences

In other words, cognitive-aware.

Traditionalapproachesjustdon’tmeasureup.

Today, data is essential for our clients business.How they manage and store it is critical.

On-Prem• Complianceandcontrol• Leverageexistingassets

Cloud• Elasticity• As-a-servicepricing• Unlimitedscale• Globalreach

Flexibility in developing apps and leveraging content for Key Workloads

Consistent, uniform and openprogramming interfaces

Ready for cognitive analytics

New needs demand a consistent storage architecture

Cognitive Analytics Mobile Apps

WebAppContent DevOps

EnterpriseCollaboration

BackUp ActiveArchive

BusinessContinuity

How do we respond to this market need?

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IBM Cloud Object StorageIndustry leading flexibility, scalability and simplicity

On-Premise

• Singletenant• Designspecifictoclientneeds• Totalcontrolofsystem

• Singletenant(compliant)• Nodatacenterspacerequired• Flexibleconfigurationoptions• OPEXvsCAPEX

• Multi-tenant• Usage-basedpricing• Elasticcapacity

• Nodatacenterspacerequired.

• Fullymanaged• OPEXvsCAPEX

Hybrid

Consistent,uniform,andopentechnologyacrosson-prem,dedicatedandpubliccloudmakesitsimplerandmoreefficienttomanagedata,workloads,andbusinessprocesses

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Encrypts data

Transforms, expands, slicesdata

Decrypts data

Decodes data

Our technology ensures: • Data is available, even in the face of a regional outage • Data is protected with no external key management

required, even in the face of regional security breach

Disperses slices of data across regions

Retrieves data with a subset of the slices

*

*All-Or-Nothing transform

Encryption Decryption

* *

What makes IBM Cloud Object Storage Unique?

2

1

3 4

6

5XX

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IBMCloudObjectStorageRedefinesavailability,securityandeconomicsofdatastorage.

Always-onAvailability

• Tolerates acatastrophicregionaloutagewithoutdowntimeorintervention• Continuousavailabilityarchitecture• Some legacyprovidersplacetheburdenofdatamanagementandcostforcreatingandmaintaininganoutofregionsecondcopyontheclient

Built-inSecurity

• Protectsagainstdigitalandphysicalbreeches• Providestrongdata-at-restconfidentialitybycombiningencryptionandinformationdispersal

BetterCloudStorageEconomics

• Morecost-efficientthancompetitors• Enterpriseclasssupport,atnoadditionalcost• We cap costsforworkloadswithunpredictabledataaccesspattern

Simplicity• Immediateconsistency(v.eventualconsistency)simplifiesappdevelopment• Integratedwiththerest ofIBMCloud,IBMBluemix,IBMWatson,IBMVideoServices• No“blackboxes,” wesharehowour technologydeliversdurability,availability,security

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CrossRegion(highavailability)

Regional(lowlatency)

• Storageinmultipledatacenterfacilitiesacrossregions.

• DataisaccessibleviaRegionalendpointsforbusinesscontinuityandavailability.

• Oneprice,noseparatechargeformultipledatacenters,orbandwidthusedacrossdatacenters.

• Storageinmultipledatacenterfacilitieswithinasingleregion.

• Dataisaccessibleviaendpointswithinasingleregion forbusinesscontinuityandavailability.

• Oneprice,noseparatechargeformultipledatacenters,orforbandwidthusedacrossdatacenters.

Scale locally or globally across IBM Cloud

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Pricing models that address our client’s needs now and in the future

ExabytesTerabytes

IBMCloudObjectStorageFlex

DataAccessP

attern

Capacity

IBMCloudObjectStorageStandard

IBMCloudObjectStorageVault

Variable dataaccesspattern/Mixed workloads

Predictabledataaccesspattern/workload

Frequentdataaccess

Lessfrequentdataaccess

Minimaldataaccess

IBMCloudObjectStorageColdVault

Building a strong ecosystem to help Clients monetize their Data

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How IBM Cloud Object Storage ResonatesBackup

Enterprisecollaboration(includingfilesync&share)

ContentRepository

NativeCloudAppsandServices

MobileWorkforceEnablement

Social/Web2.0

IoT

Cognitive/Analytics

Integratewithexistinginvestments

Developfullinnovativepowerofnewapps

ActiveArchive

StorageasaService(SaaS)

UseCaseswhichleverageexistingITinvestments

UseCaseswhichhelpclientsinnovatewithnewworkloads

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Enhancing the Value of Client data through a strong ecosystem

• CorporateFileSync&Share

• Mobile,Laptop• ServerFileServices• RemoteOfficeFile

Services• ContentDistribution• FileCollaboration

• Email• File• HSM/ILM• CallCenter• Video• Mainframe

• BackuptoCloud• TapeReplacement• NASReplacement• RemoteOffice

Backup• Server/Laptop

backup

§ DocumentManagement

§ BigDataAnalytics§ Music/CallCenter§ Videoassets§ MachineGenerated

Data

• Social• Mobile• IoT• Cloudapplications

EnterpriseCollaboration Archive Backup ContentRepository

StorageAs-a-Service

Analytics&Cognitive

• Archive• Backup• ContentRepository• Enterprise

Collaboration• OtherCloud

Applications• CloudDVR

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IBM Cloud Object Storage services are now available in IBM Bluemix Garage locations worldwide.

LeveragingBluemix Garagelocationsandexpertiseworldwidetoaccelerateinnovationatthenexusofcloud,objectstorage,cognitiveandanalytics.

Clients taking advantage ofIBM Cloud Object Storage

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European Client Examples

Business challenge:• Engineers need to share files globally• Escalating costs with existing solution

The solution:• Market leading Cloud Gateway provider• IBM Cloud Object Storage Standard

Cross-Region (US)

Business impact:• Improved services for internal users• Reduce time to market for new projects• Removal of legacy technology resulted in

reduced cost.

EnterpriseCollaboration Archive/Analytics Backup

Business challenge:• Lack of Global Data Center presence• Need for value-added services

The solution:• IBM Cloud Object Storage (US,

Frankfurt, London and Hong Kong)• Watson Visual Recognition

Business impact:• Cost Savings and increased flexibility• Next Generation of Archiving-as-a-

Service• Video- and Picture tagging• Global Archiving Solution utilizing the

Global Public Cloud

Business challenge:• Cost and complexity in legacy on

premise backup environment.• Need a solution that can scale globally

The solution:• IBM Spectrum Protect• IBM Cloud Object Storage Regional

Vault (Frankfurt)

Business impact:• Immediate cost savings through the

reduction of tape and tape handling• Limitless scalability without the need for

capacity planning

Global Construction & Engineering Group,HQ in Germany

High Tech Industrial conglomerate,HQ in SwitzerlandHQ in Denmark

Backup

Enterprise collaboration (including file sync & share)

Content Repository

Native Cloud Apps and Services

Mobile Workforce Enablement

Social / Web 2.0

IoT

Cognitive / Analytics

Integrate with existing investments

Develop full innovative power of new apps

Active Archive

Storage as a Service (SaaS)

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Try IBM Cloud Object Storagetoday, for FREE.

TryIBMCloudObjectStorageFree-Tierforoneyear:

• Upto25GB/monthly• Upto20,000GETrequests/monthly• Upto2,000PUTrequests/monthly

UsePromoCode:COSFREE

https://www.ibm.com/cloud-computing/bluemix/cloud-object-storage

Thank You------Дякую