ibm - cognitive retail - know what your customers want before they do

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Cognitive Retail “Know what your customers want before they do” Tony Maile, Retail Leader Europe Mobile Marketing February 2017

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Page 1: IBM - Cognitive retail - know what your customers want before they do

Cognitive Retail

“Know what your customers want before they do”

Tony Maile, Retail Leader Europe

Mobile Marketing February 2017

Page 2: IBM - Cognitive retail - know what your customers want before they do
Page 3: IBM - Cognitive retail - know what your customers want before they do
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4 out of 5 retailers think they know their customers

Source: IBM and Econsultancy - The Consumer Conversation

Page 5: IBM - Cognitive retail - know what your customers want before they do

4 out out of 5 retailers think they know their customers

1 in 5 customers say their retailer knows them!

Source: IBM and Econsultancy - The Consumer Conversation

Page 6: IBM - Cognitive retail - know what your customers want before they do

“We have a 3 second audition”

Alex Baldock, CEO Shop Direct

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Alchemy Language

Conversation

Dialog

DocumentConversion

Language Translation

Natural Language Classifier

Retrieve & Rank

Tone Analyzer

Personality Insights

Language

Speech to Text

Text to Speech

Speech

Visual Recognition

Vision

Tradeoff Analytics

Alchemy Data News

Data Insights

Watson API’s

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The Easy System

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The future

Find an uplifting quote

“By connecting data from multiple sources and designing for the user, retailers can create more-relevant experiences that pull you into a store, website, or app.

Even more powerful, they can predict what you want before you do.”

Harvard Business Review

https://hbr.org/2016/11/how-predictive-ai-will-change-shopping

Page 15: IBM - Cognitive retail - know what your customers want before they do

Thank you