ibm commerce-for-banking omni-channel-marketing-infographic_12-1-2015
TRANSCRIPT
IBM Commerce for Banking – Omni-Channel Marketing
Marketing & Merchandising
80% of CEOs think they
deliver a superior customer experience...
...but only 8% of customers agree
58% of banks customers say that digital channels are
their preferred channels
Omni-channel marketing delivers compelling marketing interactions that improve banking customer acquisition and retention rates and maximize profitable customer revenue growth
Customer insightUse advanced analytics for a deeper understanding of customers
Seamless brand engagement
Design consistent marketing experiences across all customer touch points
Personalized marketingCapitalize on new technologies to stimulate
15% - 30%higher campaign ROIs
20% - 40%Reduced marketing costs are typical
10% - 50%increase in response rates
FinancialAdvisors
Branch
SMS
Online Banking and Bill Pay
SocialMedia
Call Centers
ATMs and Kiosks
ChatMobile Banking
AppsEmail
94%of outperforming bank CEOs look to innovative business and operating models to pursue disruptive strategies and revenue from new sources
N
S
EW