ibm industry solutions strategy creating client value through industry solutions based on soa fiona...
TRANSCRIPT
IBM Industry Solutions Strategy
Creating client value through industry solutions based on SOA
Fiona McMasterVP Industry Solutions, IBM Software Group, Asia Pacific
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Agenda Market dynamics
What CEO's are telling us
How IBM can provide unique industry value
India best practice
Next steps in the transformation journey
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0%
25%
50%
Microsoft HP Oracle Others IBM
Leading SOA Vendors in Asia Pacific
“ .. IBM is currently the clear leader in the region in terms of both mind and market share."
Source : Springboard Research: Service-Oriented Architecture in Asia Pacific: Poised for Take-off; Nov. 12th, 2007
65% of SOA adopters are increasing their investment
28%
15%
22%
32%
1% 1% 1%
40%
30%
20%
10%
0%
Don’t Know
Decrease5-10%
Decrease1-5%
Hold0%
Increase1-5%
Increase 5-10%
Increase>10%
SOA Market in Asia Pacific is huge and growing at 40%
42%
41%
40%
39%
38%
37%
36%
35%
2000
1500
1000
500
0
2500
Revenue US$M
Growth Rate %
2006 2007 2008 2009 2010
SOA is maturing in AP and IBM leads the market
Which vendor do you consider to be best suited to help you migrate to SOA?
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“The Service Oriented Architecture market in India is expected to grow at a compound annual growth rate of 49% from 2006-2009, making it the fastest growing market in the region.
"Indian companies have one of the highest awareness levels of SOA and its benefits in the region.”
Springboard Research .
India Leads Asia Pacific in SOA adoptionSource : Springboard Research: Service-Oriented Architecture in Asia Pacific: Poised for Take-off; Nov. 12th, 2007
“Although the Indian market is still in the nascent stage, large organisations in banking, manufacturing and telecommunications are beginning to plan enterprise-wide SOA deployments.
A majority of the market-leading companies and those with global ambitions are more actively considering SOA than their less ambitious counterparts. The government sector is also showing keen interest in deploying SOA."
Springboard Research .
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IBM Global CEO Study : May 2008The Enterprise of the Future
Key Messages
The Enterprise of the Future is Hungry for Change
More CEOs than ever before – 8 in 10 – anticipate turbulent change, and plan bold moves in response
The Enterprise of the Future is Innovative Beyond Customer Imagination
Three-quarters of CEOs view increasingly demanding customers not as a threat, but as opportunity to differentiate
The Enterprise of the Future is Globally Integrated
The vast majority of CEOs aggressively move toward global integration – and radically reconfigure business designs
The Enterprise of the Future is Disruptive by Nature
More than two-thirds of CEOs strongly focused on the most sustainable form of innovation – business model transformation
The Enterprise of the Future is Genuine, Not Just Generous
Faced with rising customer expectations of corporate social responsibility, more than two-thirds take a positive view, and plan to innovate
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Different Perspectives On SOA
Buy Package and Adapt
Build From Scratch
Assemble Choice of Proven Components to suit business need
Middleware-based approach leads the way
Fit Cost ?Time X
Fit Cost XXTime XX
Fit CostTimeIndustry Standard Components,
Connections, & Adapters
Blueprint
The Application-led Perspective
The SI/Services-led Perspective
The Middleware Perspective
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Knows Client’s
Business
Client Tested Assets
Delivery Excellence
Business and IT
Expertise
IBM Services and Partners
Business Strategy
SOA Expertise
Solutions
Industry Expertise
Global Delivery
IBM Software Group
Broad and deep product portfolio
Global install base
SOA Foundation
Industry Frameworks
IBM is bringing the pieces together to deliver integrated SOA-based “industry solutions”
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Through an integrated Industry solutions portfolio
An Industry SolutionSolves a client's business problem through:
Industry and subject matter expertise Defined IP, apps, tools and methodologies Partner Content Global Delivery Model
An Industry FrameworkSoftware Platform based on business-area usage patterns and includes Industry-specific extensions
Implements relevant industry-specific standards
Based on service-oriented architecture Supports an ecosystem of business partnersGovernance
Strategic Business Drivers
Industry Solutions
Industry Framework
SOA Foundation & Infrastructure
Driving differentiation by linking business with IT
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SolutionsFrame work
Key IBM SW Products
FinanceBanking/Ins -360 Degree View of Cust CCI •Information on Demand
•Cognos, Models•Enterprise Content Mgr•Branch Transformation Toolkit•Portal•Process Server•Message Broker
Banking - Front Office Multi-Chn CCIBanking - Core Systems CBRFBanking – Payments PFFSInsurance - Core SolutionInsurance - Front Office SolnInsurance - Business PerformanceCross-Finance Risk&ComplianceFin Mkts - Low Latency Mkt Data WFO •WebSphere Front Office
TelecommunicationsNext Gen Service Creation SPDE •WebSphere Telco Server
•Integration Server•Rational Composer, UP for IMS, ClearCase/Quest•Rational Portfolio Mgr•Tivoli Maximo, Netcool, •Tivoli Security
Next Gen Service Delivery SPDEService Management SPDEBSS/OSS Integration SPDEWeb 2.0 / Innovation FactorySingle View of Customer & Product
Energy &Utilities Customer Ops xFormation SAFE
•Common Store•Integration Server•Intelligent Minder
Intelligent Utility Network SAFEUtilities Network Revitalization SAFEEnterprise Asset Management SAFE
Public – Government / HealthDefence : Network centric ops NCO •Tivoli Maximo
•Identity Manager•Access Manager•Information Integrator•Content Manager•Portal
Customs, ports and border mgt CPBMPublic Safety and Security TIFe-GovernmentSocial Services & SecurityGovernment Shared Service CtrHealthcare Payer xFormation HIF •WS Health, Tivoli, Lotus
Portal, WEAHealthcare Provider xFormation HIF
SolutionsFrame work
Key IBM SW Products
Distribution – CPG & RetailMerchandising & supply chain RIF
•Content Manager•Product Center•Filenet, Cognos•Commerce Server•Integration Server
Retail - Multi-channel retailing RIFRetail -Total Store RIFRetail - Business Intelligence RIFCPG Integrated Market MgtConsumer Driven Supply Chn
Distribution - Travel & TransportAirlines and GDS •Integration Server
•Partner Gateway•Tivoli Maximo•Information Warehouse•Master Data Mgt
AirportsRail ServicesFreight and LogisticsTravel-related services
Industrial – Aerospace & Defence, Automotive, Chemicals & Petroleum, Electronics A&D - Product Lifecycle Mgt PDIF
•Portal•Pervasive / Mobile SW•Process Server•Integration Server•Product Center•DataStage•Tivoli Maximo•Presence Server
A&D - Supply chain after mkt PDIFAuto - Product Lifecycle mgt PDIFAuto - Manufacture productivity MIFAuto - Marketing, sales & svcsC&P - iPlant(intelligent Plant IIFC&P - iField Intelligent Oil Field IIFC&P – Ent. Asset Mgt / RFID IIFElect - Valu chain – RosettaNet MIFxInd - Product Devt Integration PDIF-MIFElect - Enterprise/Supplier Integ PDIFElect - Value chain mgt visibilityElect - Sales Service Chan. Mgt
MediaProduction and Distribution MH
IBM has built a portfolio of 52 industry solutions
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CommunicationsCommunications Distribution Distribution Financial Financial Industrial Industrial Public Public
TelecomsConsumer
ProductsBanking Automotive Government
Energy and Utilities
RetailFinancial
MarketsElectronics Education
Media and Entertainment
Travel & Transport
InsuranceAerospace&
DefenseHealthcare
Chemical &
PetroleumLife Science &
Pharmaceutics
SPDE : Service Provider Development Environment
RIF : Retail Integration Framework
PFFS : Payments for Financial Services
MIF : Manufacturing Integration Framework
NCO : Network Centric Operations Framework
SAFE :Solution Architect- ure Framework for Energy
CCI : Customer Care & Insight Framework
PDIF : Product Development Integration
CPBM : Customs, Ports and Borders Framework
MHUB : Media Hub WFO : Low Latency Market Data Distribution
IIF : Information Integration Framework
TIF : Trusted Identity Framework
CBRF : Core Banking Renovation Framework
HIF : Health Integration
Framework
IPAF : Insurance Product Acceleration Framework
Framework in market today
IBM has a number of frameworks in market today to support the Industry Solutions
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Industry Frameworks
Front Office Optimization
Risk & Compliance
Strategic Drivers Respond to Changing Respond to Changing
Regulatory Requirements To Regulatory Requirements To Ensure Capital Adequacy Ensure Capital Adequacy
Improve Risk Management to Improve Risk Management to Ensure Regulatory Compliance Ensure Regulatory Compliance
& Operational Controls& Operational Controls
Drive Organic Drive Organic Growth to Deliver Growth to Deliver
Increased Top Increased Top Line RevenueLine Revenue
Payments Framework for
Financial Services (PFFS)
Back Office Operations
Modernize & Standardize Legacy Systems For Modernize & Standardize Legacy Systems For Cost Containment & Increased EfficiencyCost Containment & Increased Efficiency
• Customer Care and Insight
• Multi-channel Transformation
•Branch•Self Service•Contact Center•Channel Integration
Workforce Effectiveness
• Core Systems Transformation
• Lending•Cedit Risk•Collections•Back Office Integration
• Payments
Financial Risk Management
Operational Risk Management
Governance and Compliance
Financial Management
• Business Performance Mgt
• Finance Transformation
• Business Risk Management
• Enterprise Risk Management
Enable Enable organization to organization to
manage talent & manage talent & maximize maximize
performanceperformance
Industry Solutions
Solution Offerings
Customer Care and Insight
Framework (CCI)
• Workforce Performance
• Workforce Development
• Workforce Collaboration & Knowledge Mgt
• HR Strategy & Transformation
SOA Foundation
Positioning within an overall solution portfolio
Infrastructure: servers, storage, communication networks & associated servicesInfrastructure
Sample Solution : Customer Care and Insight
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Industry Framework
Solution Offerings
Industry Extensions
•Know Your Customer •Up Sell/Cross Sell •Preferences•Event Based Decisioning•Disputes
• Mapping and integration of InfoSphere MDM Server to IFW models• Cognos risk adjusted profitability blueprint• Extension of logical BDW models, physical models and mapping
customer domain and data integration to BDW
• Customer Information Optimization• Insight Optimization• Customer Marketing Optimization
•Householding •Dynamic Product Bundling•Marketing Communications•Case Management •Campaign Management
• Customer Sales Optimization• Customer Service Optimization• Customer Compliance & Fraud Optimization
• InfoSphere Warehouse, InfoSphere MDM Server, Enterprise Content Mgmt., Information Server, Cognos
Information Management.
• Business Services Fabric, Process Server, Business Monitor, Application Server, Enterprise Service Bus,
WebSphere
• Data Modeler• Software Architect
Rational
• Access Manager• Identity Manager
Tivoli
• Forms
Lotus
Target ISV EcosystemTarget ISV Ecosystem
IBM Services Assets
Customer Care and Insight
Infrastructure: servers, storage, communication networks & associated servicesInfrastructure
Key Components from SOA Foundation
Customer Care & Insight Framework
Customer Care & Insight Solution
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One of leading Life Insurance providers in India
Fastest growing provider for 2005-20065th in terms of new premium revenue
Late market entryChannel development beyond traditional branch
Create internal culture based on P&L and facts
Implementation of “Lifeline” for customers, advisors and employees
Solutions at work with Reliance Life virtual office
Business ChallengeBusiness Challenge
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Front Office solution based on SOA & CCI Single View across all customersOnline facilities for customers, agents and employees
Faster time to marketReduced agent attrition and churnAgent & Policy admin costs down 8% year-year
1st in industry to allow customized self service
Improved sales culture and productivity
Implementation of “Lifeline” for customers, advisors and employees
Solutions at work with Reliance Life virtual office
BenefitsBenefits
SolutionSolution
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IBM India Industry Solutions Team
Pankaj SinhaProgram Director
Lab Services&Solutions
Pankaj SinhaProgram Director
Lab Services&Solutions
Priyansh Dixit Deepak K Koshy
Naval Khosla S Raiguru S. G. Senthilvel
Rajavel Sekaran
KumarBalagopalinWebSphere
KumarBalagopalinWebSphere
Saif IslamRational
Saif IslamRational
Mahesh ParadkarLotus/WPLC
Mahesh ParadkarLotus/WPLC
Aryender SharmaInfo Mgnt
Aryender SharmaInfo Mgnt
Anand Krishnamoorthy
Tivoli
Anand Krishnamoorthy
Tivoli
GovernmentPublic Sector
BankingInsurance
Financial Mkts
TelecommsDigital Media
HealthcareSolution
IntegrationFramework
Communication Sector
Government Sector
Financial Sector
Healthcare Sector
Cross Industry SOA
Distribution & Industrial Sector
ManufacturingRetail / CPTransport
Software Services
Industry Solutions
IBM India Industry Software Lab
IBM India Industry Software Sales
Subrata DasguptaExecutive, SW Industry Sales
Subrata DasguptaExecutive, SW Industry Sales
Rajesh K IyerAsia Pacific
Strategy & Enablement
Rajesh K IyerAsia Pacific
Strategy & Enablement
Sanjeev DhindaAsia Pacific
Industrial Sector Manager
Sanjeev DhindaAsia Pacific
Industrial Sector Manager
[email protected]: Tel:91 99675 [email protected]; Tel:91 98672 [email protected]; Tel:91 98676 [email protected]; Tel:91 98200 [email protected]; Tel:91 98672 [email protected]; Tel:91 98457 83007
Jayant Barve Ananda Bose Anand Raisinghani
Goutam Kurumella TBH
CommunicationsSector
Finance Sector
Finance Sector
IBVA Consulting
Industrial & Distribution
Sectors
Raj Durvasula
CommsBPTE
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Next Steps
Exploration
Understand Business Value and Impact
Understand needs of the IT Architecture
On Site Briefings, IBM Events Demonstrations, Case Study Visits,
Lab or Briefing Center Visits
Business Value Assessment - Process Analysis - Business Problem Analysis
Client Specific Solution ArchitectureIT Foundation to Support Business
Needs and Objectives
Client Executive
IBM Client Team
IBM Software Sales Industry Solutions Specialists Industry Consultants IBM Laboratory Technical Sales SOA Specialists
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Industry Business Value Assessment (IBVA)
Specialists with industry, consulting, & software background
how to apply technology to solve your business problems
determine value of solutions relative to the current environment
help visualize recommended solution and its business impact
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Be bold, fast and innovate - The time is now!
"The country is now universally recognised as a nation on the move and takes its place amongst the successful economies in the region. The future potential is enormous but the country's destiny is in our hands. The time has come to move from small increments to bold, large initiatives.
… Ratan Tata, Tata Group Chairman
“I think that our fundamental belief is that for us growth is a way of life and we have to grow at all times.”“We call it infectious impatience … and we are trying to inculcate it in the entire organization. Infectious impatience. So that things not only get done but
get done in double quick time.” … Mukesh Ambani, Chairman and Managing Director of Reliance Industries
Always think outside the box and embrace opportunities that appear, wherever they might be.
… Lakshmi Mittal, Chairman & CEO of Arcelor Mittal
Fiona McMasterVP Industry Solutions, IBM Software Group, Asia Pacific
Thank You
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