ibm marketing cloud mobile best practices

In-app messaging is an interesting conversation that is overheard. IBM Marketing Cloud Mobile Best Practices - App Badging Different from Push Notifications alone, it is important to remember the nuance of a message that is not projected at a user, but noticed on the user’s own time. Evaluate all of the elements of in-app messaging. Valuable Decide what is valuable enough to demand the user’s attention - don't send for the sake of engagement alone. Consistent A badge implies a message waiting, it should live in an inbox experience that the user is familiar with – think: email, Facebook, SMS. Maintained The app should be in charge of message management, not the user. As always, the customer experience comes first. Consider Limits Some apps don't allow the badge number to go higher than a specific number. Rather than showing a badge count of 15, you may choose to show +. This avoids overwhelming the user with a large number of messages. Placing the Badge Add a badge to the app when you have an important update or message that you want the user to be attracted to, based on the objects that you have selected. Define When & Where Define the objects that you want to use for driving your badge count, such as new messages in the app inbox. Then, decide what messages are valuable enough to alert the app user. 1 Consistent Badging Ensure that the app badge count is linked to a corresponding badge count inside the app on relevant areas of interest to the customer - a badge of ‘2’ on an app icon should correlate to a badge of ‘2’ on the inbox icon inside the app. User Control Give them an easy way to reset the badge count. If you update the badge count whenever there is a new inbox message, give users an easy way to mark all the messages as read and reset the badge count to avoid user frustration. Badge Reset Decide what action resets the badge number - Upon app open? Upon viewing the inbox? Upon reading the message? Whatever is decided, ensure this rule applies to every message delivered. 1 + 9:41 AM Messages April 1, 2016 We hope Miami is fun so far While you’re here, enjoy the blue skies along with this 20% Think discount. Promo code: MIAMIBLUE March 21, 2016 Kelly, Spring ahead with 15% off The warm weather is here, so take advantage of it! Take 15% off all Think purchases from now until 3/25/16. 9:41 AM Search Account Inbox Wishlist 1 Home Shop My Orders 9:41 AM Messages x THINK Kelly, don’t let this offer sail by. Enjoy the blue skies, along with 20% off your total purchase (offer valid through 4/12/16) Shop Now Design the mobile experience your customers expect. IBM Marketing Cloud

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Page 1: IBM Marketing Cloud Mobile Best Practices

In-app messaging is an interesting conversation that is overheard.

IBM Marketing Cloud MobileBest Practices - App Badging

Different from Push Notifications alone, it is important to remember the nuance of a message that is not projected at a user, but noticed on the user’s own time.

Evaluate all of the elements of in-app messaging.

Valuable

Decide what is valuable enough to demand the user’s attention - don't

send for the sake of engagement alone.

Consistent

A badge implies a message waiting, it should live in an inbox experience that the

user is familiar with – think: email, Facebook, SMS.

Maintained

The app should be in charge of message

management, not the user. As always, the customer experience comes first.

Consider LimitsSome apps don't allow the badge number to go higher than a specific number. Rather than showing a badge count of 15, you may choose to show +. This avoids overwhelming the user with a large number of messages.

Placing the BadgeAdd a badge to the app when you have an important update or message that you want the user to be attracted to, based on the objects that you have selected.

Define When & WhereDefine the objects that you want to use for driving your badge count, such as new messages in the app inbox. Then, decide what messages are valuable enough to alert the app user.

1 Consistent BadgingEnsure that the app badge count is linked to a corresponding badge count inside the app on relevant areas of interest to the customer - a badge of ‘2’ on an app icon should correlate to a badge of ‘2’ on the inbox icon inside the app.

User ControlGive them an easy way to reset the badge count. If you update the badge count whenever there is a new inbox message, give users an easy way to mark all the messages as read and reset the badge count to avoid user frustration.

Badge ResetDecide what action resets the badge number - Upon app open? Upon viewing the inbox? Upon reading the message? Whatever is decided, ensure this rule applies to every message delivered.

9:41 AM

Messages

April 1, 2016 We hope Miami is fun so far While you’re here, enjoy the blue skies along with this 20% Think discount. Promo code: MIAMIBLUE

March 21, 2016 Kelly, Spring ahead with 15% off The warm weather is here, so take advantage of it! Take 15% off all Think purchases from now until 3/25/16.

9:41 AM

Account InboxWishlist

Home

Shop

My Orders

9:41 AM

Messages

xTHINK

Kelly, don’t let this offer sail by. Enjoy the blue skies, along with

20% off your total purchase (offer valid through 4/12/16)

Shop Now

Design the mobile experience your customers expect.IBM Marketing Cloud