© 2013 IBM Corporation

IBM Mobile Overview

© 2013 IBM Corporation2

Mobile is changing how people spend their time and interact

Customers who shop on tablets tend to spend 20% more than those who shop on computers

By the end of this year, mobile transactions will have increased 50% over last year05 %

Of mobile users keep their device within arm’s reach 100% of the time%09

© 2013 IBM Corporation3

And mobile is changing conventions for industries

To: Personalized mobile offers based on real-time geo-location and context

To: Depositing mobile photos of checks

To: Trucks that seek help before they are broken

From: General print promotions

From: Depositing physical checks

From: Repairing breakdowns

© 2013 IBM Corporation4

Transform your business to a mobile business

Host/Mainframe

Client/Server

Web/Desktop

Mobile/Wireless/Cloud

“The mobile revolution will extend your business model faster than the web did…Mobile engagement empowers people to take the next most likely action in their immediate context and in their moments of need.1”

-Thomas Husson, Forrester Research

© 2013 IBM Corporation5

MANAGE & SECURE EXTEND & TRANSFORMBUILD & CONNECT

• Building & Deploying Apps

• Mobile Lifecycle Management and Testing

• Data Access & Integration

• Device Management

• Network & Data Security and Management

• App Management

• Business Applications

• User Engagement

• Mobile Analytics and Insight

IBM Mobile Capabilities Address the Spectrum of Needs for Successful Transformation

Manage mobile devices and appsSecure my mobile business

Extend capabilities to mobileTransform my business

Build mobile apps

Connect & run mobile systems

© 2013 IBM Corporation6

Mobile pain pointsMore choices, more complexity

Devices • Which smartphone? Which tablet? Which form factor? Which generations?

• iOS, Android, Blackberry, Windows Phone? All of the above? Which versions?

Skills • Web or native apps? Java or Objective C? Or other?

Maintenance • Separate software stacks for each major OS

• Separate applications for each major OS

• Version control and enforcement -- how do I make sure users are using the most recent version?

Security • Encryption? Authentication?

• Response to stolen/lost devices?

Management • How do I provide support and service?

EnterpriseIntegration

• How do I build personalized mobile apps -- without re-architecting my back-end systems?

© 2013 IBM Corporation7

Comparing mobile development approaches so far…

Evaluation Criteria

No Platform - Native Development

“Do it Yourself” HTML5 with Open Source

Frameworks

Pre-packaged Mobile Apps

Initial Development Cost

Poor Excellent Excellent

Time to Market Poor Excellent Excellent

App Quality / Features Excellent Poor Poor

Ongoing Maintenance Cost Poor Poor Excellent

Integrations with Back Office Services

Excellent Poor Poor

Ability to Customize Excellent Poor Poor

Runtime Caching, Notification Services

Poor Medium Medium

Security and Identity Services

Poor Poor Medium

App Governance and Management

Poor Poor Medium

Usage Analytics Poor Poor Medium

© 2013 IBM Corporation8

When do you need a Mobile Application Platform?

• Get up and running in minutes– extending the development and Web skills you already have • Maximize code reuse by sharing code across multiple devices and OS variants • Leverage existing mobile applications without rebuilding– including those built in Web, native and HTML5 • Code without limits with the flexibility to mix HTML5 with native code when needed• Maximize productivity by leveraging any standards-based open source and third-party library

• Deepen and personalize customer engagement with access to back-end systems and server-based data mashups • Manage the complete mobile application lifecycle (build, connect, run) • Govern and manage mobile apps from initial provisioning to ongoing upgrades, authentication, single-sign-on,

enforced app upgrades, and a mobile app feedback loop• Communicate effectively with centralized push notification service management

• Protect data with on-device encryption of user data, SSL encryption, and secure offline access• Control access through single sign-on and multi-factor authentication• Secure applications with protection against reverse-engineering vulnerabilities, remote disable of applications, and

enforcement of client upgrades• Enforce compliance with regulatory mandates through secure shells that can be deployed throughout your motile

portfolio.

Development: Can I scale app delivery – using existing skills and assets?

Security: Can I reduce security risk across my mobile enterprise?

Operations: Can I easily connect to data, applications and cloud services?

© 2013 IBM Corporation9

Rapid multi-platform development using a single shared codebase

The complexity of many•Multiple sets of tools & frameworks •Four codebases to develop and maintain

The simplicity of one• One development environment• One codebase to develop and maintain

Without Worklight With WorklightBlackberry Windows

PhoneAndroidAppleBlackberry Windows

PhoneAndroidApple

© 2013 IBM Corporation10

Extend the value of existing investments in applications, data, and services

The complexity of many•Multiple sets of back-end integrations to build and manage•YOU manage caching, authentication and single sign-on, service interruptions and push notifications

The simplicity of one•One adapter per resource•Worklight Server manages caching, authentication and single sign-on, service interruptions and push notifications

DB AnalyticsEngine

AnalyticsEngine

Without Worklight With Worklight

App DBApp

© 2013 IBM Corporation11

Build, connect, manage and secure your mobile enterpriseIBM Mobile Foundation

Quickly Build, Deliver, Manage and Secure Mobile Applications in Enterprise Traditional & Cloud Environments

IBM Mobile Foundation

IBM Endpoint Manager for

Mobile Devices

IBM WebSphere Cast Iron

Hypervisor Edition

IBM Worklight

Mobile App Development Platform

Mobile Security

Connectivity

Taking Your Enterprise Mobile

App and device management

© 2013 IBM Corporation12

Scale your ability to build, manage and secure mobile appsIBM Worklight: A Mobile Application Platform

Speed and scale time-to-value •Maximize code reuse across platforms •Leverage standards-based technologies •Deliver higher quality by mixing HTML with native code in the same app

Connect to back-end services•Get standardized access to data, applications and cloud services•Leverage runtime services for caching, push notifications, authentication and service interruption•Enterprise app store for app management•Data collection for analytics

Reduce security risk•Strong authentication framework•Encrypted offline availability•Sign apps to detect unauthorized modifications•Direct update and remote disablement

IBM Worklight leverages and extends your investments in data, applications, security and skills to mobile devices.

Client Challenge

Quickly build, manage and secure mobile apps

Key Capabilities

© 2013 IBM Corporation13

Simple and flexible integration for all connectivity projects, allowing you to rapidly integrate SaaS and back-end systems with mobile apps

Rapid, simple & flexible connectivity for mobile appsWebSphere Cast Iron Cloud integration

Client Challenge

Key Capabilities

Simplified and cost effective mobile integration to back-end systems and cloud

• New Cast Iron Worklight connector to expedite mobile applications connectivity challenges. Can be extended with native connectors and template integration processes (TIP’s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80%

• Bidirectional connectivity and business logic to increase data quality and streamline business processes

• Centralized monitoring• Simple and flexible, user-friendly, wizard-based,

“configuration, not coding” architecture provides best-practices and repeatable mobile integration

© 2013 IBM Corporation14

Centralized management of all enterprise devicesIBM EndPoint Manager for mobile devices

Client Challenge

Key Capabilities

Manage and secure all enterprise devices – desktops, laptops, servers, smartphones, and tablets

• Enable password policies• Enable device encryption• Force encrypted backup• Disable iCloud sync• Access to corporate email, apps, VPN,

WiFi contingent on policy compliance!• Selectively wipe corporate data if

employee leaves company• Fully wipe if lost or stolen

iCloud

iCloud Sync

iTunes Sync

End User

VPN / WiFi Corporate Network Access

• Personal Mail / Calendar• Personal Apps

Corporate Profile• Enterprise Mail / Calendar• Enterprise Access (VPN/WiFi)• Enterprise Apps (App store or

Custom)

Secured by BigFix policy

Encryption Enabled

© 2013 IBM Corporation15

Let’s compare again

Evaluation Criteria

No Platform - Native

Development

“Do it Yourself” HTML5 with Open

Source Frameworks

Pre-packaged Mobile Apps

Worklight Mobile Application

Platform

Initial Development Cost

Poor Excellent Excellent Excellent

Time to Market Poor Excellent Excellent Excellent

App Quality / Features Excellent Poor Poor Excellent

Ongoing Maintenance Cost

Poor Poor Excellent Excellent

Integrations with Back Office Services

Excellent Poor Poor Excellent

Ability to Customize Excellent Poor Poor Excellent

Runtime Caching, Notification Services

Poor Medium Medium Excellent

Security and Identity Services

Poor Poor Medium Excellent

App Governance and Management

Poor Poor Medium Excellent

Usage Analytics Poor Poor Medium Excellent

© 2013 IBM Corporation16

As an ISV, you care about

Cost-effective developmentLeveraging your existing skillsShort time to marketEasy mobilization of your existing offeringA rich user experience that drives adoptionCollaboration of Dev, QA and test teams Simple integration with existing toolsQuick update cycles and version controlAdhering to the strictest security requirementsManaging a growing portfolio of appsWhite-labeling and app customization

IBM Mobile Foundation delivers

Open architecture and standard tools = short learning curve, use of in-house skills and no technology lock-insComprehensive integration capabilities with back-end and cloud-based servicesSupport multiple development approaches (HTML, hybrid and native), access all device features, transactions and high data volumesCollaboration tools, central build engine, and internal distribution mechanismsIntegration capabilities with the growing eco-system of 3rd-party tools and frameworksCentral management capabilities including direct update, remote disable and reportingCustomizable native shell for policy enforcement and white-labeling of mobile apps

IBM Mobile Foundation – Value for ISVs/Partners

© 2013 IBM Corporation17

TBC Corporation creates a consistent mobile user experience IBM Worklight software reduces time to market for mobile applications

Challenges TBC Corporation wanted to ensure that its

customers had a consistent experience whether they visited the company’s websites from a PC or a mobile device.

Solution TBC implemented IBM® Worklight software,

which helps enable the company to write a single instance of code that it can deploy on multiple mobile device platforms, such as Android and Mac iOS.

Benefits Significantly shortens the time to market for

mobile applications Supports a consistent user experience across

channels and platforms Reduces the time and resources required for

mobile application development

“Our mobile application portfolio requires complete flexibility of the UI so we can address customer needs in our user experience with total control. The IBM Worklight platform allows us to manage that through standard web development technologies.”

— John Anthony Capriotti, vice president for e-commerce and web, TBC Corporation

© 2013 IBM Corporation18

Automatically detect mobile obstacles and issues− Understand the user across mobile web, native, hybrid and HTML5 apps

and the desktop web site− Automatically detect customer obstacles and issues without having to re-

launch your service− Isolate problems and quantify users impacted to prioritize key decisions

Capture rich, in-screen information− In-screen actions, including orientation, pinching, and scrolling − Device-level data, such as device type, browser version or operating

system

Obtain complete visual replay− Enhanced mobile browser replay provides the context needed to re-create

problems and optimize functionality

Thinking ahead: How can I see the mobile experience "through the eyes of individuals" to improve their engagement and optimize their return on experience?

© 2013 IBM Corporation19

Client Challenge

Key Capabilities

Deliver Security-Rich AppsAppscan

Applying patches and resolving application vulnerabilities after apps are Delivered and Deployed is a very costly and time consuming exercise

Leverage AppScan for vulnerability testing of mobile web apps and web elements (JavaScript, HTML5) of hybrid mobile apps

Vulnerabilities and coding errors can be addressed in software development and testing

Code vulnerable to known threat models can be identified in testing

Security designed in vs. bolted on

Application security testing and risk management

© 2013 IBM Corporation20

IBM Has Invested Substantially In Mobile To Create A Broad Solutions Portfolio To Help Clients Embrace Mobile

IBM Social& Analytics

IBM Mobile Foundation

IBM Offers a Comprehensive End-to-End Mobile Platform And Services

Manage mobile devices and appsSecure my mobile business

Extend capabilities to mobileTransform my business

Build mobile apps

Connect & run mobile systems

IBM Mobile Services

Mobile Application Innovation Services

Mobile Infrastructure Strategy and Planning Mobile Enterprise Services

for Managed Mobility

IBM Interactive Design

IBM Endpoint Manager for Mobile Devices IBM Connections, SameTime, ECM, Tealeaf

© 2013 IBM Corporation21

ZSL is a Global Systems Integrator, ISV & IBM Premier Partner headquartered at Edison, New Jersey, with 4500 employees spread across in offices in India, Middle-East, US, UK, Canada, France, Germany, Belgium, Malaysia and Singapore

SVP and Authorized Reseller, Solutions and Service provider for WebSphere Core, WebSphere Cast Iron, IBM Worklight, VDSB, IBM SmartCloud, Rational, DB2, IBM Softek Data Mobility Solutions (DMS), Cognos, ISS, Storage & Servers

Application Specific License for WebSphere sMash, WAS, WPS, DB2 Express, Rational Software ZSL created Centers of Excellence (CoE) for Cloud, Enterprise Mobility and Big Data Analytics Computing

with more than 100 subject matter experts specialized in SmartCloud Enterprise, Worklight and Cognos.

IBM Recognized ZSL's Innovations in the Cloud and Mobile Enterprise Enablement - Won Finalist Awards at Impact 2012

ZSL’s PowerCube DaaS, IBM OCCS-based Desktop Virtualization Solution Won Finalist CTO award at IBM Lotusphere 2009ZSL develops Web 2.0 assets 3 times faster with

IBM WebSphere sMash

ZSL Implements IBM WebSphere Cast Iron to Cut 24-hour reporting delay to near real time

ZSL Ranked in 2011 InformationWeek 500 List of Top Technology Innovators Across America

ZSL Brings Mobility and Cloud Enablement to the Enterprise with IBM WorkLight Technologies, IBM SCE and IBM WebSphere CI

About ZSL

© 2013 IBM Corporation22

Business Partner Programs for Mobile

Mobile App Showcase IBM web site dedicated to showcasing Business Partners mobile apps developed on the

Worklight platform, both cross-industry and cross-function Register your mobile apps and gain greater visibility to a wide cross section of interested

clients IBM Business Partner Authorizations New Mobile Sales Mastery & Technical Sales Mastery tests available to certify as a

Worklight V5.0 Authorized Reseller and participate in IBM partner incentive programs Invest and grow your Sales and Delivery Teams Mobile skills through comprehensive

training and certification provided by IBM Mobile Ready to Execute campaign program A new model of campaign delivery designed and developed as a complete package for

Mobile capabilities Use this customizable marketing collateral to generate pipeline with current clients and

potential prospects Available now! Leverage IBM co-marketing dollars to fund Mobile campaign execution

© 2013 IBM Corporation23

Mobile App Showcase Overview

Your solutions become an integral part of IBM marketing programs, generating exposure with clients, other IBM Business Partners and the IBM sales network

Leverage the pull of IBM in the mobile market Market your solutions and capabilities to a worldwide audience Qualify for the monthly rotating “Solution Spotlight” – your mobile app on the

landing page. Criteria:1. Built on Worklight or Mobile Foundation2. IBM Business Partner agreement in place3. Member of PartnerWorld4. Selected in the order the solutions arrive for first 6 months

Easy to use registration via the existing Global Solutions Directory on PartnerWorld

A common experience to feature and access IBM Business Partner mobile applications and solutions built on IBM Worklight and/or IBM Mobile Foundation offerings

© 2013 IBM Corporation24

Global Solutions Directory – Mobile App Registration

GSD entry tips to maximize exposure in the mobile showcase:−Ensure your solution is marked for Worklight or Mobile

Foundation−Create a thorough entry, completing all fields on the

submission form−Keep your contact information current− Include your company logo in your entries−Refresh your solutions

What is the Global Solutions Directory (GSD)?In the context of the Global Solutions Directory, IBM uses the term solution to refer to all types of products and services provided by our Business Partners. This generalized term represents the value add of Business Partners teaming with IBM to bring solutions to our customer's business problems

Key Links: Create an entry in the Global Solutions Directory Video demonstrations: Learn how to use the Global Solutions

Directory

© 2013 IBM Corporation25

Next Steps for Partners

Get specific, prescriptive guidance and resources IBM PartnerWorld Roadmap for Mobile Enterprise:http://ibm.biz/BdxrgB

Download the free Worklight Developer EditionIBM Worklight Developer Edition download:http://www.ibm.com/developerworks/mobile/worklight.html

Evaluate software and build skills thru training and code examples IBM developerWorks Mobile Site:http://www.ibm.com/developerworks/mobile/

Expand your knowledge and interact with IBM SMEs IBM tech talk series for Mobile Enterprise:http://www.ibm.com/developerworks/mobile/mobile-techtalks/

© 2013 IBM Corporation26

Mobile Marketing Activities

• Mobile World Congress, February 25-28 in Barcelona, Spain. − IBM will be announcing exciting new mobile capabilities for the enterprise− On Monday, February 25th there will be a 1/2 day Conference "Business. In Motion: Speeding Innovation and

Extending Reach Securely with IBM Mobile." For more information click here− If you can't join us in Barcelona, please register and plan to attend to our "Live from Mobile World Congress" broadcast

on Thursday February 28, 2013.

• IBM PartnerWorld Leadership Conference, February 25-28 in Las Vegas, NV− Robert LeBlanc, Senior Vice President, Middleware Software, will be speaking at the General Session Keynote on the

topic: Middleware & Cloud Strategy: IBM Middleware and cloud strategy and strategic capabilities (cloud, mobile, big data, security).

− IBM will host an IBM Mini Solution EXPO Showcase for Mobile Enterprise. Click here for more information

• Pulse 2013 in Las Vegas, NV from March 3-6 − Marie Wieck will be presenting the Mobile Enterprise Stream kick-off on Monday March 4th from 10 - 11 AM around

Speeding Innovation and Extending the Reach with Mobile Enterprise. − Mobile will be the focus of many tracks, birds of the feather sessions, and meet the experts sessions. − Don't forget to visit the IBM Mobile Booth to view our key assets around the IBM Mobile Story and demo some of our

exciting capabilities. Click here for more information

• South by Southwest Interactive Festival in Austin, TX from March 8-17 − IBM will be showcasing IBM Mobile & Social Business capabilities as well as introduce resources to the start-up

community . Click here for more information

© 2013 IBM Corporation27

Thank You