How IBM is fueling the evolution of enterprise-class mobility & innovation

Laurent BoesDisruptive Technologies Strategist @laurentboes

Enterprise mobility

App development reinvented

Analytics

The individual Enterprise

Innovation

The Economy of API’s

Design Thinking

The double revolution of Mobile and Analytics sparks the Individual Enterprise

Systems of Engagement

Systems of Insight

Systems of Records

Insightful Enterprise

Individual Enterprise

Integrated ecosystemsInsight at the point of engagementContextual actions in the moment

Functional Enterprise Situational Enterprise

Tablets, Phones, and Wearable

Desktops and Laptops

Mainframes and Minis

An

alyt

ics

Mobile

IBM Institute for Business Value

Mobility is becoming a major business priority, with numerous applications across the enterprise

Customer Management

Finance Management

Supply Chain

Marketing and Sales

Research & Development

Talent ManagementBorderless

workforce

Instant ExpensingExpertise location

Mobile tracking

Context-driven interactions

Augmented reality Location based

marketing

Mo

bil

ity

IBM Institute for Business Value & Mobile Enterprise Innovation

Systems of Insight

Enterprise Innovation

Systems of Record

Systems of Engagement

Record

Insight

Engagement

Security

Cloud

EnterpriseInnovatio

n

The arc of enterprise adoption

Systems of Engagement

Systems of Insight

Systems of Records

Ow

ner

ship

Analytics

Bring Your Own Device

CompanyProvided

IBM Institute for Business Value

The four characteristics of the Individual Enterprise

Insights at your fingertipsBusiness Process

In context decision making

Create new

businessvalue

Design Thinking

Designed first formobile

Unleashempowered employees

Powered

byanalytics

IBM Institute for Business Value

Insights

Orchestration

ResiliencyConnectivity

Security

IBM Institute for Business Value

45

44

43

42

41

Create theIndividual

Enterprise

IBM Institute for Business Value

Demonstrate user experiences via persona journey maps

Pilot with Apps, quantify benefits and costs

Build capabilities to realize the Individual Enterprise

Leverage existing Apps and solutions

Promote the value and scale the benefits

Development

Engagement

Operations

Security

Development

Engagement

Operations

Security

IBM MobileFirst Portfolio

Application management Device management Marketing & Engagement

IBM MobileFirst Platform IBM MobileFirst Protect IBM Marketing Cloud

IBM MobileFirst Portfolio

DataRichSecure

ContinuouslyImprove

Contextualizeand Personalize

IBM MobileFirst Platform

Software or As-a-ServiceOn premises Cloud

CloudServices

Contextualize& PersonalizeSecureContinuously

Improve Rich Data

APIs

New or Existing App

Native Hybrid HTML5 3rd Party Tools

IBM MobileFirst Platform Modular Services

Systemsof Insight

Systemsof Record

IBM MobileFirst PlatformIBM MobileFirst Platform

IBM MobileFirst Protect

Secure DocumentSharing

Content Collaboration

Mobile ThreatManagement

Malware Protection

Mobile EnterpriseGateway

Enterprise Access

Advanced Management

Visibility & Control

Secure Productivity Suite

Mobile Workplace

Fastest Time to Trust

IBM MobileFirst Protect

IBM Marketing Cloud

Connect customer (or prospect) data dots

across digital touches

Design cross-channel journeys

integrating mobile web, email and push

messages

Understand customer behavior across mobile web, email and apps

UNDERSTAND DESIGN ENGAGE

Engage and delight individuals with

contextually relevant content while they are on

the move

Personalize engagement in context of time with real-time detection of user presence within or around a location.

IBM Marketing Cloud makes it easy to design and automate integrated mobile marketing

IBM MobileFirst Platform IBM MobileFirst Protect IBM Marketing Cloud

IBM MobileFirst Portfolio

Platforms

Strategy

Data Analytics

Design and Innovation

CloudBusiness Solutions

Change Management

and Operations

Project Managementand Operations

Mobile

IBM Interactive Experience

BOSTONNEW YORK

ATLANTA

CHICAGO

MEXICO CITY

TORONTOLONDON

TOKYO

MELBOURNE

Existing IBM Interactive Experience Labs

BANGALORE BEIJINGGRONINGEN

SAO PAULO

SHANGHAI

New Interactive Experience LabsAnnounced in March, 2014

IBM Interactive Experience

IBM Interactive Experience - Design Thinking

Users first

Contextually aware

Aesthetically pleasing

Fun to use

Clear and in-context

Obvious

Everywhere

Failing Fast

Seconds to

Deploy Friction Free

Any Language

Continuous

Integration

Mobile Ready

Focus on Code

Choice of Tools

Useful APIs

Developers’ expectations have evolved. IBM Bluemix

Developers’ expectations have evolved. IBM Bluemix

Developers’ expectations have evolved. IBM Bluemix

Developers’ expectations have evolved. IBM Bluemix

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