ibm on demand operating environment © 2004 ibm corporation integration for an on demand world your...

IBM On Demand Operating Environment

© 2004 IBM Corporation

Integration For an On Demand World

Your company name


2

Hosting a successful seminar

A seminar is a personal communication medium in an environment you control. Seminars are an effective and affordable way to deliver messages about the benefits of your products and services to a targeted audience in a concentrated amount of time.

Seminars generally show and tell people about new trends, give industry insights, and sometimes demonstrate how to use new products or get more from the products they already use. They usually avoid “selling” the audience. Instead, seminars act as a door opener, putting you in touch with people who have a need for your offerings and creating opportunities for future contact. When you conduct a successful seminar, everybody wins. Customers and prospects get information they need; you get direct contact with them, as well as leads that help drive your sales process.

Remember that you must demonstrate value in order to encourage participants to come. This starts in the planning stage.

For your existing customers, you can offer value by showing how they can take the next step in e-business leadership using a new strategy, technology or product. For prospective customers, that value might be achieving a competitive advantage, realizing a greater return on investment, or mitigating risk by adopting a new strategy, technology or product. You should tailor your seminar topics according to the value you intend to deliver.

Slide to be removed prior to seminar


3

Hosting A Successful Seminar

Give your message more lasting meaning by providing a “take-home kit” that reinforces the information you provide during the seminar. Typical materials include:

• A seminar agenda

• Copies of presentations

• Information about the speaker or presenters

• Solution/product/service information, such as brochures or white papers

• Information about your company

• Company contact information/business cards

• A seminar evaluation form

And most importantly, at the end of the seminar, you must provide something attendees can act upon, a “next step.” A strong call to action can help you determine your “A” leads—those interested in moving on to the next step. Whether it’s signing up for a free assessment, turning in a business reply card, or visiting your organization’s Web site to download a white paper, the call to action must be compelling and something participants can act on immediately or shortly after the close of the seminar.



4

Hosting A Successful Seminar

Quantifying your success is key to any marketing tactic. Depending on your objectives, the following is a list of things to consider when measuring the event’s success:

• Numeric Results/Conversion factors (projected and actual)

• Number of invitations mailed/number of accepted

• Number of accepted/number of attended

• Number of attended/number of qualified leads

• Number of leads/number of sales

• Revenue of sale

• Cost per attendee

• Cost per lead

• Return versus total investment

• Skills transferred (use this session as a way to train your own sales teams)

The next slides provide a complete customer view for IBM’s on demand Automation program. With these slides and your accompanying demo you will be able to identify a solid interlocking message for the objectives and call to action in your upcoming seminar.



5

An on demand business is an

enterprise whose business processes

—integrated

end-to-end across the company and

with key partners, suppliers and

customers—can respond with speed

to any customer demand, market

opportunity or external threat.

On Demand Business


6

Traditional The Internet On Demand

StructuredCalculations

Data ProcessingTransactions

Open StandardsConnectivity

FlexibilitySimplicity

Modular Componentseasily defined and manipulated

Dynamic definition and operations

Deepening Integration of IT with BusinessEmerging On Demand Computing Model


7

Characteristics of on demand businesses

1The need for flexibility and innovation forces increased componentization of the overall business and its processes

Applications evolve on a parallel path— becoming increasingly modular

Simplification of the underlying IT infrastructure is required to support the changes in the business

2

3


8

What is driving businesses to become on demand?

Business

Technology

Pricing Pressures

Security Threats

Customer Expectations

Challenging Economy

Compliance

Productivity

Linux

Commoditization

Clusters

Grids

Autonomic Computing

Service Oriented Architecture

Blades

Virtualization

Standards

Deeper integration of IT with business

Accelerating advances in technology

The emergence of on demand business

Legacy Systems

Mergers & Acquisitions

Privacy Issues


9

Info

rmat

ion

Tec

hn

olo

gy

Bu

sin

ess

Pro

cess

es Customer Relationship Management

EnterpriseResource

Management

Product Lifecycle

ManagementProcurement

Value Chain

Management

Bridging the gap between business transformation and IT

Horizontal integration is the new challenge

Customer Connections Internal Systems Supplier Networks


10

Driving the need for integration…

Economic volatility and globalization

Business responsiveness

Business process reengineering

Supply chain optimization

Increasing consolidation across industries driven by:

Low interest rates

Increasing valuations

Improving economy

Increasing regulations and industry standards

Sarbanes-Oxley, Basel II

Global Data Sync, RosettaNet, SWIFT

HIPAA, HL7/CCOW

In 2004, the top emerging areas in which organizations plan to invest are enterprise application integration and wireless technology…

The IT Spending Report (2003-2004)AMR Research, August 2003

“”

According to a recent study by Gartner

and the SIA, a staggering 42% of

transactions are still paper based.

Study Shows Industry Making Efforts Toward STO Implementation, Gartner G2, July 03

”“


11

Do These Challenges Sound Familiar?

External mandates which impose standards & regulatory compliance

Improve operational efficiency – manage

costs

Acquisitions and mergers

Seamless access to infrastructure – any

time / any place

Silos of data – need for a consolidated view of

information & applications

Infrastructure is complex & heterogeneous

More demanding expectations for

personalized service - right now

Protect the security & privacy of critical

information assets

Need to streamline linkages with

partners & suppliers

Do more with less

Legacy system integration


12

Benefits of integration

Business challenges Benefits of integration

Provide customized and consistent business information

Improve customer service & responsiveness

Automate, integrate and coordinate operations end-to-end

Reduce cost and operational complexity

Integrate and optimize the use of people and their tools in processes Increase Productivity

Reduce the cost and time of building and integrating new and existing applications

Extend the value of applications

Streamline application upgrades Minimize cycle-time and costs

Transform IT from inhibitor to enabler Allow focus on core competencies


13

The average billion-dollar company2: Manages 48 disparate financial systems and 2.7 enterprise resource planning systems Uses standalone spreadsheets for financial reporting (47%)

Businesses integration needs: Regulatory compliance

SOX Section 4042: Large companies: June 15, 2004 Smaller companies: April 15, 2005

Sources: 1. Information Week – Media Network Compliance study of 650 business technology executives (3Q03)

2. Sarbannes-Oxley: The road to compliance (eWeek article – February 2004)

Which regulations will you focus on in 20041?

52%

29%

19%

18%

12%

8%

38%

48%

0% 10% 20% 30% 40% 50% 60%

HIPAA

Sarbannes-Oxley

US Patriot Act

Financial Modernization Act

SEC Rule 17a-4

Calif. Security Breach Law

European Union Privacy Laws

Basel I or II


14

Source: Web Services Reach the Big Time – Forrester Research (September 2003) - 75 IT executives in large North American companies

According to a recent surveys, Web services are in demand…

Firms surveyed are most likley to adopt Web Services for:

44%

57%

64%

65%

70%

20% 30% 40% 50% 60% 70%

Supplier Web services

Customer Web Services

Portal integration

Accessing mainframe or legacy systems

Internal application integration

85% plan on using Web services this year, up from 71% a year ago

More than ½ of firms intend to build external Web services

Driven by customer demand, new technology, and need to integrate

The ability to share data across an enterprise (62%) & greater reuse of code (56%) were identified as the top benefits of adopting Web Services

Businesses integration needs: Web Services Adoption


15

Customer Example

Safelite: Evolution to On Demand

Replace current mainframe systems with adaptable, Web-based solutions that are flexible and expandable

Expand into different areas of claims processing without interrupting customer service.

Improve customer relationships by streamlining business transactions

Provide more user-friendly tools for employees - and better solutions for customers

Position for future growth with technology that can change with the company’s needs, while reducing IT management costs & improving IT efficiency

Challenge

Solution Standardized on the IBM Business Integration platform

Accelerate development and deployment with a scalable e-business platform and tools

Integrate ERP, SCM, CRM, RTE and custom business applications

Extend business processes to distributors, suppliers and partners

B2B and B2C portals to interact with customers, partners, and employees


16

Customer Example

Safelite: Evolution to On Demand

Business benefits

• Increased business flexibility with rapid updates to business processes

• Technically integrate expansion….ability to easily add new partners

• Positioned the company for future growth

Technology benefits

• Increased speed to market by shortening development lifecycle

• Reduced development and system maintenance costs

• Provide secure architecture for e-business

Capabilities leveraged

• Access

• Collaboration

• Business Modeling

• Process Transformation

• Application & Information Integration


17

Scope of integration

Securely connecting people with relevant information and processes, anytime / anywhere

Accelerating the deployment of end-to-end business processes to help improve operational efficiency

Integration of information to provide customized, holistic views of the business

The efficient and flexible combination of resources to optimize operations across and beyond the enterprise


18

Integration Capabilities

• Business Modeling enables the graphical depiction and simulation of a business process including task descriptions, resources required and decision points

• Process Transformation enables existing applications and information to be reused in new ways

• Access extends data and information to new classes of devices and methods of interaction regardless of connection type

• Collaboration allows users to interact in a personalized way with dynamic information, applications, processes and people

• Application & Information Integration enables multiple information sources and business applications to be combined

• Business Process Management allows you to model, deploy and analyze processes with the goal of managing the end-to-end business process.

Integration of people, processes and information enables business flexibility


19

Business Modeling

Graphically design processes and quickly redesign across people, partners and applications

“What-if” simulation of operations to optimize and project business benefits

Fast start to deployment - generates code from model


20

Model Personnel Activities, Automated Processes And Applications.

Business Analyst: Cost Return on investment Options

IT Analyst: Applications Data


21

Process Transformation

Create new business value from existing IT systems

Integrate traditional zSeries and iSeries applications and new Java applications into an efficient mixed workload environment

Leverage existing enterprise skills and improve developer productivity

Transform business-critical legacy processes into reusable, shareable business components

Transformed user interface and workflow for quick return on investment

Transformed business processes using Web services and Java connectors

Transformed applications and data with tools for discovery, development

and deployment of legacy assets


22

Improve the User Experience Increase productivity and reduce training costs by improving the

user experience

Extend existing applications to new users, such as business partners, suppliers and customers

Integrate traditional applications into enterprise portals to provide users with a single, personalized point of access

Reduce development costs by avoiding rewrite of legacy applications

Improved user interface and workflow Integration with WebSphere Portal


23

Adapt for Broader Connectivity Develop customer, partner and supplier relationships by

integrating legacy applications into e-business workflows

Flexibly connect to legacy applications and data using:

Web services

Java connectors

Real time data integration tools

WebSphere Business Integration Mainframe Adapters

DB2 Information IntegratorClassic Federation for z/OS

DB2 UDBfor z/OS

Software AGAdabas

VSAM CA IDMS

CA Datacom

IMS


24

Access Provide a secure, personalized single point of interaction to people,

data, applications and processes accessed remotely or by pervasive/mobile devices anytime, anywhere

Extended access to buyers and suppliers with relevant information (such as parts info, scorecards, pricing, etc) with new classes of devices

Deliver business value with real-time access and intelligent notification to insure operational efficiency

Public Use Hotspots

Internet Kiosks Cashless Payments

Mobile WorkersWLAN Access

Sales Data Reporting

new devices

Phones & personal devices


25

Interacting and collaborating with Resources Anytime and Anywhere Provide common, easy to use, personalized, secure access to people,

data, applications and processes by devices anywhere and anytime Customizable and flexible web portals based on business priorities Integrated collaborative capabilities like email, instant messaging, web

conferencing, team spaces, learning and content management -- easily managed and extended beyond organizational boundaries


26

Collaboration Personalized single point of interaction with other people and collaboratively

executed business processes

Customizable and dynamically adaptable Web portals based on business priorities

Integrated collaborative capabilities: email, instant messaging, team spaces, Web conferencing, learning, etc.; are easily managed and extend beyond organizational boundaries


27

B2E Portals improve employee productivity and speed decision making

B2C Portals increase

customer loyalty and

cross-sell revenue

B2B Portals build partner relationships through integration with your business processes

Content

People

Applications

Processes

Common portal framework reduces costs and meets changing requirements

Use Portal to extend collaboration with Employees, Customers and Partners

Content Applications

PeopleProcesses


28

Application & Information Integration

Broker reliable high speed communications across

platforms and applications

Federation Placement Transformation

Provide integrated, real-time access to diverse data in a

holistic business view

WebService .NET

J2EE

SAP

CICS

Deliver new Web services based composite applications that extend

and integrate your existing IT assets

Your Your CompanyCompany

OEMsOEMsSuppliersSuppliers

ManufacturersManufacturers CustomersCustomers

Extend business processes to trading partners

Adopt the integration methods that complement your existing infrastructure

Flexibility to grow as your business requirements grow

Automate processes that involve systems and

people


29

Optimize The Distribution Of Information Between Applications And Across Locations

Enable all parts of the business to react instantly to new information

Distribute common data to all affected departments at the same time

Hide differences in platform, software architecture and network protocols

Assure delivery of transactions, even when systems and networks go off-line

Reroute, log, and enrich information under central control

Deploy incrementally, project by project, to better manage expense

Minimize risk with industry standard interfaces and protocols


30

Business Process Management

Measure business performance against key objectives; Provide framework for improvement

Dynamically change business processes to meet shifting business conditions and meet objectives

Optimize resource reallocation

Process Simulation DataActual Process Data

Compare & Adjust


31

Manage the infrastructure in terms

of business systems and processes

Prioritize IT projects based on their impact to business success

Predict potential future problems early

Event-based IT management

Business-based IT management

Manage the Supporting IT InfrastructureIT decisions based on business priorities


32

Integration qualitiesSimple, integrated development Common tools platform Re-use and unification of assets

Secure and scalable deployment Common and flexible

deployment environment Flexible management and

security infrastructure

Standards leadership Interoperability Investment protection Freedom of choice

Proven experience Augmented with best practices Improved time to value Risk mitigation

Service Oriented Architecture (SOA) enablement


33

A Service Oriented Architecture (SOA) is KeyWhat is SOA? SOA enables connectivity of applications or resources by:

• Representing every application or resource as a service with a standard interface • Enabling them to exchange structured information.

Why do you care?The flexibility to treat elements of business processes and the underlying IT

infrastructure as secure, standardized components (services) that can be reused and combined to address changing business priorities

Services are the building blocks Packaging business functions from new & existing applications in a simple and

standardized way creates services that are available for use Services are used to help get the right information to the right people at the

right time Services can be reused and combined to deploy composite applications to

address new opportunities Increasing use of Web services based on open standards complements

existing services technology


34

Weaving Technology into the Fabric of the Business

Business Process View allows business leaders to

understand in realtime the state of key business

processes

IT Process View allows visualization of IT

environment in business terms and management of service levels to business objectives

Business Performance Management allows an organization to understand the

status of business processes across business and IT, put that understanding in context against goals and trends, and take action

quickly to improve execution

ITProcess

View

Business Process

View

BusinessPerformanceManagement


35

Integration offerings for operating environment

Products & Services Products & Services Product BundlesInfrastructure

Solutions

IBM WebSphere Application Server IBM WebSphere Portal IBM WebSphere Business

Integration Tools IBM WebSphere Business

Integration Modeler IBM WebSphere Everyplace

Access IBM DB2 Information Integrator IBM DB2 Content Management IBM DB2 UDB IBM DB2 Common Store IBM DB2 Records Manager IBM DB2 Document Manager

IBM DB2 Everyplace IBM DB2 Information Integrator for

Content IBM DB2 DataPropagator IBM DB2 Content Manager for Data

Retention Compliance IBM DB2 Content Manager for

Research Compliance IBM Business Intelligence for

Basel II IBM DB2 DataWarehouse Edition IBM Lotus Workplace IBM Tivoli Business Services

Management Lotus Workplace Web Content

Management

IBM Collaboration Portal Offering IBM Business Integration Offering IBM Information Integration Offering IBM Enterprise Transformation IBM Middleware Solution for Enterprise

Content Mgt. IBM WebSphere Portal for Multi-platforms IBM WebSphere Commerce Partner Portal IBM Lotus Workplace Team Collaboration IBM WebSphere Digital Media Enabler IBM Middleware Solution for Business

Intelligence IBM Compliance Portfolio Framework

TBA 2004

Spectrum of Value for mid-market clients

Products & Services Product BundlesSolution

Building BlocksInfrastructure

Solutions

IBM Business Integration Express IBM Workforce Mobility Offering IBM WebSphere Business Integration Connect

Express IBM DB2 Information Integrator IBM DB2 UDB Express IBM DB2 Content Manger Express

IBM WebSphere Business Integration for Item Synchronization

PLM Express Solutions from IBM IBM WebSphere Portal – Express Plus IBM Domino Utility Server Express IBM Domino Collaboration Express

IBM Mobile Office Entry Jumpstart Offering

Spectrum of Value for larger clients


36

2002 Share* 2001-02 Growth %

IBM 23.3% 17.5%

BEA Systems 17.3% 9.6%

Oracle Corp. 9.5% 8.0%

Tibco Inc. 4.9% -19.4%

webMethods Inc. 4.3% 6.3%

Sources: • IDC, “Application Deployment Platform Software Market, 2000-2002, with Leading Suppliers” June 2003 , Dennis Byron, Vice President, Business Process and Deployment Software Research • Gartner First Take "IBM Has Top Share in All Application Integration, Middleware Markets", J. Correia, Y. Natis, M. Pezzini, R. Schulte, 7 May 2003.

* Based on license revenue and license-related service fees

IBM "continued its long time lead of this market,“ IDC says (June 2003)Application Deployment Platform Software Market

Application ServersIntegration Broker Suites

PortalsMessage-Oriented Middleware

Application Platform Suites Composite MarketTransaction Processing Monitors

Total Market

21

N/A1211

2131211

1111111

2000 2001 2002

Worldwide IBM Market Share Position Based on New License Revenue

IBM Has Top Share in All Application Integration Middleware Markets” Gartner Dataquest, May 2003

2000 2001 200219990

100

200

300

Ap

plic

atio

n In

teg

rati

on

Lic

ense

Rev

enu

e

IBM

TibcoWebMethods

SeeBeyondMercaturVitria

2003** Estimate based on 1H03 actual growth rates

The Gap Widens

Source: Wintergreen Research

Leading industry analysts recognize IBM’s market share leadership across the core integration infrastructure components

Market Leadership


37

IBM is committed to integration

2,000 customers rely on WebSphere Business Integration

IBM WebSphere customers include 91 of the top 100 global companies (2003)

IBM leads in all areas of Integration, including Application Integration, Portal, Business & Information Integration*

$1 billion annual investment in Engineering, $5 billion in technology acquisition

Sources: Gartner, Sept. ’03, Oct.’02 Aberdeen, Sept. 02

Over 100 million users of Lotus integrated collaborative software

IBM offers over 50 industry-tailored business integration solutions that span 11 industries

Over 450,000 companies rely on IBM DB2 Information Management solutions


38”

Integration delivers confidence, business agility and return on investment

With IBM business integration you can: Improve customer service Reduce cost and improve responsiveness Enhance productivity Extend the value of applications Minimize cycle-time and costs


39

ibm on demand operating environment © 2004 ibm corporation integration for an on demand world your...

Documents

demand business slide

seminar slide

demand operating environment

customer demand

demand businesses

demand world

successful seminar

demand computing model