ibm social intranet platform - united states · ibm social intranet platform ... project and...

© 2011 IBM Corporation

IBM Social Intranet Platform@rchiabra

#ibmsocialbiz

Roberto ChiabraSocial Business & Web Experience Technical EvangelistIBM Collaboration Solutions - Latin [email protected]

© 2011 IBM Corporation2

Today: disparate user experiences


Traditional static intranet as one of many information sources

WelcomePage

CorporateNews

Directories

DocumentAccess

HRSelf-

Service


Traditional static internet as one of many information sources

WelcomePage

CorporateNews

Directories

DocumentAccess

HRSelf-

Service

in·tra·net [in-truh-net]Internal Web application that presents the proper information, applications, services and tools that people need to do their job

Now IBM Intranet Solution

WelcomePage

CorporateNews

Directories

DocumentAccess

HRSelf-

Service

Personalization

Enterprise Applicationintegration

ContentManagement

Collaboration

Blogs & Wikis

Social Networking

Mobile


ECM

Messaging, Team, &

Real Time Collab

Cultural Change

Business Adoption

The Evolving IntranetWe rarely take away what we already have

LegacyWebAppls

BusinessProcesses

WebContent

Management

Mashups

Social

Integration PortalCollaboration in Context

Mobile Devices Browsers Desktop


Start With Your Intranet Objectives

Objective Use an Intranet To:

Reduce Business Costs

Reduce paper with eForms Eliminate manual processes with process automation Increase ROI by reusing existing enterprise – and other –

applications in new ways for new users

Reduce IT Costs Reduce IT support cycles with IT self-service (knowledge bases, software downloads, etc.)

Remove IT from Web content process by empowering LOB web content authoring/publishing

Eliminate need for disparate client applications and reduce the cost of managing desktops

Increase Operational Efficiency & Productivity

Extend workspace access beyond the office Reduce time to find information with enterprise search Speed time to access information with document management,

single sign-on, simpler application use

Drive Corporate Culture

Present targeted, personalised messages to staff Build communities of expertise Deliver social collaboration in real time

Improve Business Processes

Speed time to service customer inquiries Provide one view of the customer to all employees React faster to changing market needs & desires Keep management better informed via dashboards

Social Business Transformation

Embrace networks of people to create business value Become Engaged, Transparent and Nimble

Typical Examples


Global Intranet Trends 2011Jane McConnell (@netjmc, netjmc.com)

Five megatrends are re-shaping the intranet● The intranet is becoming the front-door into the “workplace web”

● the content, services, tools and applications people need to do their jobs

● The intranet is becoming more team-oriented● project and collaborative spaces are being integrated

● The intranet is becoming people-focused● its scope is expanding to include internal networking

and social media

● The intranet is enabling people to communicate in near real-time● through web-conferencing, micro-blogging and other tools

● The intranet is place-independent● access from outside the enterprise and through mobile devices & smartphones

http://www.digital-workplace-trends.com

http://netjmc.com/

http://netjmc.com/

http://www.digital-workplace-trends.com/




Drivers for a Better Intranet

http://www.cmswire.com/cms/social-business/50-ways-to-a-better-intranet-012447.php

http://www.intranetresearch.com

Intranet Extranet




http://www.intranetresearch.com/



Acme example:

Tim HillAcme Sales

Anna BauerAcme HR

Richard DowningAcme Client

Sale

s Vi

ewpo

int

HR Viewpoint

Clien t Vi ew

p oint

Acme BeNeLux Sales Representative

Works from different locations

Requires Access to Mail / Calendar / Chat / Busines Analytics / CRM / ERP

Business Case: Acme Inc., Sales perspective

Tim Hill

Search: Enter your search words here

Sign In

User Name:

Password:

[email protected]@acme.com

••••••••••••••••••

Profile = Personalisation

Home Sales Dashboard Collaboration SpaceMyHR LearningSearch: Enter your search words here

Company NewsJerry Seinfeld has publically recognized the entire sales team for their knowledge efforts…(read more)Benelux Sales overachieve in Q3 due to unique sales play... (read more)Our CEO signs the new corporate social responsibility act in the presence of... (read more)

Latest Customer Success Stories

A security-services group based in Stockholm establishes dynamic networks of colleagues that it can use to drive innovation and execute more effective business initiatives globally when it works with IBM Business Partner Edgeguide AB to develop a collaboration environment based on IBM Collaboration Solutions...(read more)A manufacturer of industrial-automation, electronics and healthcare devices in the Netherlands uses social-media tools to maximize the value of information-sharing enterprisewide when it engages IBM Premier Business Partner Portico Consultancy to implement a collaboration platform based on IBM... (read more)Leading supermarket chain in the Netherlands improves business processes and customer service with fast and easy user access to all needed applications when it contracts with IBM Global Services - Application Services to design, develop and maintain a new portal solution running on IBM WebSphere Portal... (read more) an organization connecting the local government employees in more than 140 large cities in over 30 European countries, has chosen IBM software to help its members collaborate on improving social, environmental and economic conditions for citizens. ... (read more)

Product Announcements15/06/2012: Exceptional Web Experience Conference in Berlin, Germany. (read more)

Q3 2012: Websphere Portal and Web Content Manager 8 will be released.

Stock Value

Message from the CEO

Welcome Back, Tim | Sign Out - Edit Profile

Aggregation of Web Content

HomeHome Sales Dashboard Collaboration SpaceMyHR LearningSearch: Enter your search words here

My Top Opportunities

Account Amount Stage Product

Nippon Steel Concern € 98.000,00

1 Websphere Portal

AER Systems € 85.400,00 1 Websphere Portal

Big Apple Productions € 74.500,00

2 Websphere Portal

Golden Gate Hotel Group

€ 66.000,00 1 Collab. Accelerator

Hamilton Industrial € 66.000,00

3 IBM WCM

Marton Salt € 54.000,00 2 IBM WCM

Talk America € 51.000,00

2 Collab. Accelerator

Sunco Hospitality Inc. € 49.000,00 3 Collab. Accelerator

Cervezeria Kunstman € 49.000,00

1 Websphere Portal

New York Corporate Inc. € 47.000,00 3 IBM WCM

View all opportunities

My sales vs Quota

Q1 Q2 Q30

100000020000003000000400000050000006000000700000080000009000000

0100000020000003000000400000050000006000000700000080000009000000

PlanActual

Pipeline per Product

w ebsphere PortalCollab. AcceleratorIBM WCM

Opportunities per Region

Pipeline per Product

Opportunity Account Decision Maker Amount Stage

E-Commerce Portal Nippon Steel Concern John Wallace 98000 1

Intranet AER Systems Guy Davidson 85400 1

HR Portal Big Apple Productions Rudy Dickins 74500 2

Intranet Golden Gate Hotel Group Francesca Smith 66000 1

Customer Service Hamilton Industrial Group Richard Hill 66000 3

HR Portal Marton Salt Dave Green 54000 2

Marketing & Comms

Talk America Alida Riddell 51000 2

Intranet Sunco Hospitality Inc. Paul Vaughan 49000 3

HR Portal Cervezeria Kunstman Chris Michaels 49000 1

Customer Service New York Corporate Inc. Louis Via 47000 3


Application Integration & SSO


Applications Inbox My Contacts

My Shared Documents

Your Calendar Today

MailSocial CollaborationCorporate Travel

09:00 - Customer Visit11:00 - Team Meeting13:00 - Performance Appraisal 15:00 - Dentist Appointment17:00 - Fetch kids from School


Context


Applications Your Social Network Activities My Contacts

My Shared Documents

Your Bookmarks

MailSocial CollaborationCorporate Travel

Your Communities


Wiring Portlet Actions


Applications Contact HR

Performance Review

My CareerMy SkillsMy MoneyMy HealthMy Life

My Leave

Begin Date End Date Status

13/04/2012

19/04/2012

22/06/2012 13/07/2012

03/08/2012

13/08/2012

Request Leave

Anna Bauer

Start Chat | Call Me

My Profile

My Expertise is neededMy Career Score

Apply for a job abroad

Find appropriate learning

Anna Bauer


Tim Hill

Capitalise on legacy applications

Acme Europe HR Consultant

Requires Access to Mail / Calendar / Chat / Busines Analytics / CRM / ERP

Is responsible for performance reviews, talent management and knowledge management in the organisation.

Business Case: Acme Inc., HR perspective

Anna Bauer


Sign In

User Name:

Password:

[email protected]@acme.com

••••••••••••••••••


Home Collaboration SpaceMyHR Learning

Enter your search words here

Company NewsJerry Seinfeld has publically recognized the entire sales team for their knowledge efforts…(read more)Australian talents invent a more optimal production process... (read more)Our CEO signs the new corporate social responsibility act in the presence of... (read more)

Performance Appraisal Status HR Activity Guide

Stock Value

Message from the CEO

Plan a new activity

Welcome Back, Anna | Sign Out - Edit Profile

Due Date Activity

13/04/2012

Performance Appraisals due

22/06/2012 Talent Scouting

03/08/2012

Midyear Reviews

Personalised HR Dashboard

Acme BeNeLux customer

Requires to do business with Acme. Uses the website, phone, reseller store, mail to accomplish this.

Business Case: Acme Inc., Client perspective

Richard Downing


Sign In

User Name:

Password:

[email protected]@gmail.com

••••••••••••••••••


Home Product Catalogue Track & TraceSearch: Enter your search words here

My Latest Orders Diadora Kobra K Pro BX 14

My Facebook friends

Product info on Youtube

Welcome Back, Richard | Sign Out - Edit Profile

Product Status

Delivered

Delivered

Shipped

My Cart (1) My Wishlist (25)

Contact My Rep

Start Chat | Call Me

Tim Hill

(115 Customer Reviews) Read Reviews or Write a Review

Add to My Cart Add to My Wishlist

Online: € 205

Was: € 299

We know that Diadora have already established a game plan to showcase their latest technology in South Africa with the aid of Brazil s Felipe Melo,who will be wearing the Kobra this summer.

My Friends' wishlists

&

&

Social Commerce Platform

IBM Intranet Example

External Example


About Western Union Headquartered in Englewood, CO Global financial services provider 445,000 agents in 200+ countries

worldwide 6,700+ Employees Worldwide

Objectives More efficient communication of

corporate vision, strategy and news Organize information in less-confusing

categories for quick access to tools and content

Empower business users to author news and feature stories for specific regions or departments in my language

Create an easy-to-use and self-managed Employee Directory that makes finding physical addresses and fellow international employees easier

Results (from previous Employee Intranet) 3% more unique visitor traffic and 13% more repeat

visitor traffic - indicating more reliance on The Wire as an information source

Total page views down 25% indicating people are finding what they are looking for in less time and with less clicks

-7% abandonment rate and a 4.3% increase of time between one and five minutes further indicates employees are relying more on The Wire for information

Example: The Emerging Social IntranetWestern Union Intranet


If you were building a “Green Field” Intranet today...

• For a new company– with open minded,

innovative management– and no existing

company culture

• What would it look like? Command & control

or open & collaborative? Replace “official” sources

with “trusted” sources? Replace content mgmt

with communities ofexperts & their content?

Build independent bus. apps.with embedded social?

Loosely coupled servicesor tightly integrated UI?

• i.e. “Build an intranet”or just deploy Web Apps?


Enterprise Portals provide dynamic, role-based workplaces

User Perspective

Dynamic experienceCollaborationCustomizationPersonalizationEngaging UISingle Sign-onPeople AwarenessApplications

Integration “at the glass”

Secure Access, SSORole-based DeploymentScalability & ReliabilityAdministrationNavigationApplication interfacesAggregation

Bringing together applications, content, and people into a single workplace – customised, personalised, targeted

IT Perspective

Other web content

CRM Apps

Databases

Web Cont. Mgt

eHR

Web Services

Syndicated Content

Collaboration


WCM data model and design

Elements (text fields, rich text, selection boxes …)

Authoring templates (aggregates the elements)Information

Design

Content-Item(filled authoring template form)

Components (re-used components like images, menus, …)

Content

Presentation templates (HTML with references to items, elements, components)

Presentation

The rendered web content (WCM rendering portlet on portal page)Role-based

delivery


IBM Connections and Social Document Management

Home pageSee what's happening across your social network

BlogsPresent your own ideas, and learn from others

CommunitiesWork with people who share common roles and expertise

Micro-bloggingReach out for help your social network

ProfilesFind the people you need

Social AnalyticsDiscover who and what you don’t know via recommendations

BookmarksSave, share, and discover bookmarks

FilesPost and share, documents, presentations, images, and more

WikisCreate web content together

ActivitiesOrganize your work and tap your professional network

ForumsExchange ideas with, and benefit from the expertise of others

Media GalleryAdd sizzle by sharing rich media like Photos and Videos

Ideation BlogsCreate ideas and leverage the crowd to develop them

Document LibrariesSecurely manage and collaborate on business documents


Use cases for Files and Libraries

Personal FilesStore my files

Share with individuals

Document LibrariesCreate single version of the truth

Enterprise scale

Manage Documents

Community FilesShare with teams

Collaborate

Relate to a specific community


Example of a File's lifecycle

Personal Files● Start with a concept● Create early drafts● Show to select colleagues

Community Files● Share with team members● Generate feedback● Collaborate● Develop new versions

Add to

Community

Document Libraries● Approve final documents● Manage published versions● Retain and Archive● Leverage ECM infrastructure

Add to

Library


Document Library today in IBM Connections Community

© 2011 IBM Corporation

IBM Social Intranet Platform#ibmsocialbiz


Social Intranet Concept: Status Updates & Aggregated Notifications


Social Intranet Concept: Composite People Profiles


Social Intranet Concept: Network Invitations & Social Analytics (“Do You Know?”)


Social Intranet Concept: Enterprise Blogging


Social Intranet Concept: Social Bookmarking


Social Intranet Concept: Personal File Management


Social Intranet Concept: Collaborate on New and Existing Documents


Social Intranet Concept: Collaborate on New and Existing Documents (cont'd)


Social Intranet Concept: Communities of Interest


Social Intranet Concept: Rich Discussion Forums


Social Intranet Concept: Engaging & Attractive Web Content


Social Intranet Concept: Engaging & Attractive Web Content (cont'd)


Social Intranet Concept: Non-technical User Empowerment


Social Intranet Concept: Personalization Rules


Social Intranet Concept: Integrated Applications


Social Intranet Concept: Elegant Theme Design for Easy Custom Interfaces