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Smarter Analytics and Big DataBuilding The Next Generation Analytical insights
Joel WatermanRegional Director, Business Analytics Middle East & Africa
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WATCH A MOVIE
DOWNLOAD AN APP
READ A PAPER
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O’Reilly:27.4.2011, Got Iphone, Apple is recording your moves
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TomTom Caught Selling Speed Data to Dutch PolicePcWorld 28. April 2011
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Why Business Analytics Matter
CIOs rank analytics as the #1 factor contributing to an organization’s competitiveness.
– CIO study 2009
Financial outperformers are 64% more likely to use analytics to evaluate talent supply and demand on an ongoing basis.
– CHRO study 2010
Enterprises that apply advanced analytics have 33% more revenue growth and 12X more profit growth.
– CFO study 2010
Eight out of ten CEOs expect complexity to increase significantly in the next five years; insight and intelligence is ranked a top 3 priority.
- CEO study 2010
Top-performing enterprises use business analytics 5 times more than lower performers.
– 2010 joint study, MIT and IBM Institute for Business Value
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Why Business Analytics MatterThe Need for Analytics is Pervasive Across Business and Industry
The healthcare industry spends $250 - $300 billion on healthcare fraud, per year. In the US alone this is a $650 million per day problem.1
One rogue trader at a leading global financial services firm created $2 billion worth of losses, almost bankrupting the company.
5 billion global subscribers in the telco industry are demanding unique and personalized offerings that match their individual lifestyles.2
$93 billion in total sales is missed each year because retailers don’t have the right products in stock to meet customer demand.
Source: 1. Harvard, Harvard Business Review, April 2010.
2. IBM Institute for Business Value, The Global CFO Study, 2010.
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IBM is Making Significant Investments in Smarter Analytics
Investment
Technical Expertise
Technology
Research
Business Partners
$ 16B for 30 acquisitions since 2005 8 Analytic Solutions Centers worldwide
More than 10,000 technical professionals 9,000 consultants delivering IBM analytics solutions
Power7: workload optimized analytic processing Smart Analytics cloud
Comprehensive, heterogeneous Big Data platform for the Enterprise
World’s largest math department in private industry FOAK breakthrough innovations including IBM Watson
Number 1 in patent ranking for 19 years and more than 500 analytics-related patents / year for last two years
More than 27,000 Business Partner certifications
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Imagine the Possibilities of Analyzing All Available Data
Real-time Traffic Flow Optimization
Fraud & risk detection
Accurate and timely threat detection
Predict and act on intent to purchase
Faster, More Comprehensive, Less Expensive
Understand and act on customer sentiment
Low-latency network analysis
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• Optimize building energy consumption with centralized monitoring
• Automate preventive and corrective maintenance
Capabilities Utilized:• Streaming Analytics• Hadoop System• Business Intelligence
Applications:• Log Analytics• Energy Bill Forecasting• Energy consumption optimization• Detection of anomalous usage• Presence-aware energy mgt.• Policy enforcement
Cisco turns to IBM big data for intelligent infrastructure
management
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Harnessing the Largest Predictive Focus Group in the World
Purpose
• Understand public sentiment towards an event: movie trailers
• Deeply understand the potential customer profile: gender, occupation, intent to watch
• Alter marketing launch plans based on insight
Background
• 1.1 Billion Tweets analyzed
• 5.7 Million blogs/forum posts
• 3.5 million messages
• Also: Facebook, Google+, Tumblr, Flickr
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Conclusion – Actionable Insight
Adjust the marketing launch plan before execution begins
• Creative – adjust messaging
• Trailers – alter scenes shown
• Budget – re-direct, increase, or decrease
• Execution – theatre placement, advertisement
placement
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IBM Big Data Platform
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IBM Big Data Strategy: Move the Analytics Closer to the Data
BI /Reporting Exploration / Visualization
FunctionalApp
IndustryApp
Predictive Analytics
Content Analytics
Analytic Applications
IBM Big Data PlatformSystems
ManagementApplication
DevelopmentVisualization & Discovery
Accelerators
Information Integration & Governance
HadoopSystem
Stream Computing
Data Warehouse
New analytic applications drive the requirements for a big data platform
• Visualize all available data for ad-hoc analysis
• Development environment for building new analytic applications
• And a whole lot good solid IT stuff...
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Big Data Platform - Hadoop System
• Manages a wide variety and huge volume of data
• Augments open source Hadoop with enterprise capabilities
• Performance Optimization
• Development tooling
• Enterprise integration
• Analytic Accelerators
• Application and industry accelerators
• Visualization
• Security
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DC WATER
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IBM’s Hadoop System provides unique business value
• Integration with enterprise systems
• Industry & application accelerators
• Templates for quick starting app dev
• Visualization tools to help business users to explore big data
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Big Data Platform - Stream Computing
Built to analyze data in motion
• Multiple concurrent input streams
• Massive scalability
Process and analyze a variety of data
• Structured, unstructured content, video, audio
• Advanced analytic operators
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Asian telco reduces billing costs and improves customer satisfaction
Capabilities:
Stream ComputingAnalytic Accelerators
Real-time mediation and analysis of
6B CDRs per day
Data processing time reduced from
12 hrs to 1 sec
Hardware cost reduced to 1/8th
Proactively address issues (e.g. dropped calls) impacting customer satisfaction.
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Stream Computing provides unique business value
• Real-time answers = Better outcomes for time sensitive applications (e.g. fraud detection, network management)
• Solution when data is too large or expensive to store
• Analyze data as it comes to you
• Keep data of interest for deeper analysis
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Big Data Platform - Data Warehousing
Workload optimized systems
• Deep analytics appliance
• Configurable operational analytics appliance
• Data warehousing software
Capabilities
• Massive parallel processing engine
• High performance (OLAP)
• Mixed operational and analytic workloads
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Deep Analytics Appliance – Revolutionizing Analytics
Purpose-built analytics appliance
Speed: 10-100x faster than traditional systemsSimplicity: Minimal administration and tuning
Scalability: Peta-scale user data capacity
Smart: High-performance advanced analytics
Dedicated HighPerformanceDisk Storage
Blades With Custom FPGAAccelerators
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Pacific Northwest Smart Grid Demonstration Project
Capabilities:
Stream Computing – real-time control system
Deep Analytics Appliance – analyze massive data sets
Demonstrates scalability from 100 to 500K homes while retaining 10 years’ historical data
60k metered customers in 5 states
Accommodates ad hoc analysis of price fluctuation, energy consumption profiles, risk, fraud detection, grid health, etc.
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Data Warehousing provides unique business value
• Consolidate, manage and reconcile data for enterprise business intelligence
• Establish trust, quality and governance where necessary
• Financial data
• Credit card data
• Healthcare
• Combine deep and operational analytics
• Maintain history for trending and historical reporting
Image: David Castillo Dominici
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Big Data Platform - Accelerators
Analytic accelerators
• Analytics, operators, rule sets
Industry and Horizontal Application Accelerators
• Analytics
• Models
• Visualization / user interfaces
• Adapters
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Mining in Microseconds
Image & Video
Simple & Advanced Text
Text(listen, verb), (radio, noun)
Acoustic
GeoSpatial
Predictive
Advanced Mathematical Models
Statisticspopulation
tt asR ),(
Analytic Accelerators Designed for Variety
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Accelerators Improve Time to Value
Data miningStreaming statistical analysis
FinanceStreaming options tradingInsurance and banking DW models
Public transportationReal-time monitoring and routing optimization
TelecommunicationsCDR streaming analyticsDeep Network Analytics
Over 100 sample applications
User Defined Toolkits Standard Toolkits
Social Media AnalyticsSentiment Analytics, Intent to purchase
Retail Customer IntelligenceCustomer Behavior and Lifetime Value Analysis
Industry Data Models Banking, Insurance, Telco, Healthcare, Retail
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Telecommunications CDR Analytic Accelerator
Analyze Call Detail Records in real timeStreaming Analytic Accelerators
• Dropped call analysis
• Who are VIP customers with service issues – proactive alerts
• Analytic Operators – CDR de-duplication, dropped call detection, termination reason, customer importance
• Visualization – real-time KPI dashboard
Data Warehouse Appliance• Integrated network, devices, customer, and
services model
• Telecom model, KPIs, and KQIs Image: nokhoog_buchachon
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Big Data Platform – Information Integration and Governance
Integrate any type of data to the big data platform
• Structured
• Unstructured
• Streaming
Govern big data
• Secure sensitive data
• Lifecycle management to control data growth
• Master data to establish single version of the truth
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Information and Governance for Big Data
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32
32
Leaders integrate and govern massive Big Data with InfoSphereMarketing Services Leader
integrates big data for customer intelligence
Capabilities Utilized:Information Integration – data quality, ETLDeep Analytics Appliance
Complex customer data integration for
54M records/hour
Processing
5B simultaneous records
Manages 2 petabytes of data, 20B records
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Big Data Platform - User Interfaces
Business Users
•Visualization of a large volume and wide variety of data
Developers
• Similarity in tooling and languages
• Mature open source tools with enterprise capabilities
• Integration among environments
Administrators
• Consoles to aid in systems management
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Visualization - Spreadsheet-style user interface
• Ad-hoc analytics for LOB user
• Analyze a variety of data - unstructured and structured
• Browser-based
• Spreadsheet metaphor for exploring/ visualizing data
Gather Extract Explore IterateCrawl – gather statisticallyAdapter–gather dynamically
Document-level infoCleanse, normalize
Analyze, annotate, filterVisualize results
Iterate through any prior step
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Big Data Platform - Analytic Applications
Big Data Platform is designed for analytic application development and integration
BI/Reporting – Cognos BI, AttivioPredictive Analytics – SPSS, G2, SAS Exploration/Visualization – BigSheets, Datameer Instrumentation Analytics – Brocade, IBM GBS Content Analytics – IBM Content AnalyticsFunctional Applications – Algorithmics, Cognos Consumer Insights, Clickfox, i2, IBM GBS Industry Applications – TerraEchos, Cisco, IBM GBS
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IBM’s big data business partner ecosystem
CC&G Partners100th Big Data
Business Partner Signed
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IBM’s unique strengths in Big Data
Big Data in Real-Time
Fit for purpose analytics
Enterprise Class
Integration
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WATCH A MOVIE
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DOWNLOAD AN APPvisit ibm.com/iibv and download the
IBM Institute for Business Value app at iTunes and Android Marketplace
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READ A PAPER
http://tinyurl.com/c8866jx
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