IBM REPLACEMENT TONER CARTRIDGES FOR HP PRINTERS

January 2009

AGENDA

• Did you Know?

• Why Sell IBM?

• IBM Quality

• How Can We help?

• Don’t Forget!

Did you know…?

• IBM ranked #2 in BusinessWeek’s 2008 TOP 100

BRAND LISTING

• The IBM brand is among the most recognized and

valuable brands in the world

• Customers’ view of what IBM means

– Dependable

– Trustworthy

– Leadership

– Helping Customers Succeed

– Safe and Reliable Choice

Current

Toner

ChoiceEnd User Perspective Spectrum

Brand Conscious

Price Conscious

HP

Compatible

(Est. 25%

Worldwide)

IBM Replacement Cartridge

Strategy

Not the target

Receptive to

IBM

Replacement

Cartridge value

proposition.

Did you know….?

• 75% of Monochrome Toner Market buys OEM

• 95% of Color Toner Market buys OEM

Why Sell IBM?

Market Trends Conducive to selling IBM

1. HP Price Increase (Sept 08/Feb 09) 5-7%

2. General Economic Conditions

3. End User Cost Savings Initiatives

4. Color Printers & Increased Costs (4

cartridges vs. 1)

5. Concern for the Environment

Why Sell IBM?

• Higher Margin than OEM/Equivalent

Quality & Brand Comfort

• Go after the 75% not the 25% everyone

is fighting over

• Provides Access to New Customers

• IBM products help the environment and

we all need to do our part

• 2 Year Guarantee

IBM CARTRIDGES ARE…

• Manufactured in ISO 9001:2000 Certified

Facilities

• Manufactured in ISO 14001 EMS Facilities

• Tested according to ISO 19752/ISO19798

Standards

• Continually Benchmarked against OEM

performance

• Life tested throughout manufacturing process

• 100% post tested- Every cartridge tested for

functionality before packaging.

• Emissions tested

IBM BRANDED TONER CARTRIDGES FOR HP PRINTERSProduct Comparison Dec 2008

IBM Branded HP comments

Marketing and Sales Aspects

Brand recognition 2nd 13th 2008 Business Week Ratings

Price Very competitive Constantly increasing prices

Packaging Retail High Quality Good

Warranty 2 years 1 year

Quality and Technical Aspects

Health and Safety Industry leading good AQS air emissions testing by IBM

safe chemicals Industry leading good All chemicals identified and quantified

Raw materials certified certified No materials process can be modified

Image quality Quarterly reviews vs. HP NA

monochrome yield testing ISO 19752 ISO 19752 IBM and HP use the highest standards

color yield testing ISO 19798 ISO 19798 IBM and HP use the highest standards

ISO 9001 certification yes yes Essential for high quality manufacturing

Statistical process control yes likely Essential for high quality manufacturing

100% end of line testing yes yes

Always use new OPC drums yes yes

Always use new wiper blades yes yes

Environmental Aspects

ISO 14001 certification yes unknown

Environmental recycle some recycle

Waste to a landfill Zero waste most risk of landfill

IBM PRODUCT OFFERING

IBM COLOR REPLACEMENT

CARTRIDGES

IBM COLOR BUNDLES

Save more with purchase of color bundles. Includes two Black cartridges and on of each

Cyan, Magenta and Yellow

How can we help?

• IBM Literature

• IBM Website (www.turbongroup.com/ibm)

• Individual Support

• Customized Marketing Programs

• Your Feedback

In Closing

• IBM Brand: Quality, Reliability, Value

• IBM = HP

• 75% still using HP Monochrome

• 95% still using HP Color

• Environmentally Responsible Product

THANK YOU!!