IBM Commerce | IBM Marketing Cloud

ibm.com PAGE 1

Act on Data From Any Channel In Any Channel

IBM Universal Behavior Exchange (UBX)+ CoupSmart

The CoupSmart platform creates long-term value for brand, retail and hospitality businesses by running smarter, data-acquisition oriented promotional campaigns. The tool allows companies to offer coupons through web, social, mobile and email channels while seamlessly collecting

email addresses and other granular consumer data. In addition, businesses can quickly identify and retarget consumers through IBM’s powerful marketing automation portfolio via IBM UBX based upon coupon viewing, claiming and redemption activities.

Data collected from CoupSmart can be added to the IBM Marketing Cloud database - growing your email list and increasing the richness of each customer profile. Coupon activity on a consumer level can also be tracked and targeted via IBM UBX to maximize conversion rates and identify top customers.

Real-Time Content IntegrationIn addition to UBX, this integration enables marketers to send out a variety of unique, one-time use coupon codes within IBM Marketing Cloud email templates, including barcodes, QR codes and alpha-numeric codes.

• Unique codes inserted into email when first opened by consumer

• Delivery and redemption of codes tracked & events available in UBX

• Codes no longer viewable once redeemed or campaign ends

• Real-time redemption processing available

Offer consumers a simple experience to claim promotions and capture their data without any downloads or forms to complete

Use personal data and UBX events to identify top segments, create better content marketing campaigns and effectively re-target via email

Capture opt-in data that can be added directly to email lists, including emails, names, demographic and psychographic data

Behavioral events that CoupSmart publishes to IBM UBX:

• Viewed a Coupon• Claimed a Coupon• Redeemed a Coupon

IBM Commerce | IBM Marketing Cloud

ibm.com PAGE 2

Learn more: http://www.coupsmart.com/ibm and www.ibmmarketingcloud.com

Copyright IBM Corporation 2016 | IBM Corporation, Route 100, Somers, NY 10589 | Produced in the United States of America | November 2015

IBM, the IBM logo, ibm.com and Silverpop are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM

trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time

this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark

information” at: ibm.com/legal/copytrade.shtml. Other product, company or service names may be trademarks or service marks of others.

This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client

examples cited are presented for illustrative purposes only. Actual performance results may vary depending on the specific configurations and operating conditions. It is the user’s responsibility to evaluate and

verify the operation of any other products or programs with IBM product and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED,

INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NONINFRINGEMENT.

IBM products are warranted according to the terms and conditions of the agreements under which they are provided.

The Power of CoupSmart & UBXWith this integration, marketers can turn a standard promotional tool, a coupon, into a highly customized experience, making it easy to identify unique events and consumer actions in a coupon campaign and respond to them immediately. It’s a simple yet powerful way to increase conversions in campaigns and get a better ROI on your marketing dollars.

Get More Data From Your Promotions

Patrick is an active runner with several favorite brands that he purchases his workout apparel from. While browsing Facebook on his phone, he comes across the CityCool page since a friend recently liked their page. He clicks to read more when he notices a coupon offer for 20% off a newly released Sleekfit 2.0 fitness tracker.

What started out as an anonymous visit to CityCool’s Facebook page has landed Patrick in the IBM Marketing Cloud customer database for future personalized marketing engagement.

Since he has a marathon coming up, Patrick was interested in buying a fitness tracker. He clicks on the coupon and is taken to the CoupSmart hosted offer on CityCool’s Facebook fan page. CoupSmart requests permission to access Patrick’s Facebook data before providing the coupon information. He quickly accepts.

Patrick is sent a reminder email via IBM Marketing Cloud five days after claiming the coupon code which reminds him to complete his purchase. CoupSmart sends the additional coupon interaction activity to the CityCool marketing database via IBM UBX.

The CityCool marketing team is now able to identify Patrick’s social profile and can retroactively sync every past behavioral event to his unique record.