ibm verse customer presentation sven

© 2014 IBM Corporation

Sven Sommer

08.12.2014

Mail Reimagined for a New Way to Work

© 2014 IBM Corporation2

Productivity is a top focus of global CEOs

* Engaged Employees and Satisfied Customers Dominate Thinking of CEOs in 2014,” The Conference Board, https://www.conference-board.org/press/pressdetail.cfm?pressid=5055

As enterprises seek opportunities for growth,

worker productivity takes center stage.


The workplace is getting more complex

* The State of Workplace Productivity Report, Cornerstone OnDemand, 2012

Millennials feel information and technology overload, and prioritize ease-of-use in work applications*

Workforce is spread around the globe

Open work models raise new demands on security

Integration must be seamless in the office, home, and on the go

Social approaches are brought from home to work

The future of work focuses on the individual …and the community.


Challenges for enterprise are mounting

1 The Knowledge Worker’s Day: Our Findings, Basex, 2012; http://www.basexblog.com/2010/11/04/our-findings/ ; 2 The Business of Performance Management, The Hay Group, 2012

of surveyed workers have felt

overwhelmed by information to

the point of incapacity.1

of executives are concerned that

their employees are already too

stretched to deliver current

business objectives.2

http://www.basexblog.com/2010/11/04/our-findings/


When was the last time you felt truly productive at work?

Every day, information overwhelms us. Tasks get left undone. Messages go unanswered. Meetings dominate our time. The emails pile up.

Today’s tools are not adequate for the workplace of the future.

The average interaction worker spends an estimated 28% of the work week managing e-mail.1

Up to 30% of email time could be repurposed by adopting social collaboration tools for communication.2

1 McKinsey Global Institute - The social economy: Unlocking value and productivity through social technologies, July 2012, and Susan Felman, Hidden cost of information work: A

progress report, International Data Corporation, May 2009 2 McKinsey Global Institute - The social economy: Unlocking value and productivity through social technologies, July 2012


…a clear sense of where to focus

the time we have.

…an easy way to collaborate with

the people that matter to us most.

…a way to take back control of

our day.

What we need is…

© 2014 IBM Corporation

That’s why IBM Verse

is essential for a new way to work.


IBM Verse: Mail reimagined for a new way to work



Cloud-enabled, designed for mobile devices,

and powered by IBM's analytics and advanced

search, IBM Verse works for you, not the other

way around.


Experienced through a simple, see-only-what-

you-need interface, IBM Verse helps you focus

on the things that matter most.



With an array of intelligent, secure and

engaging social apps, IBM Verse opens up new

ways to work together.



IBM Verse helps you take back control of your workday

Traditional Mail

Too many apps and views:inbox, calendar, to-do’s, social…

Can’t find what I need

Don’t know what to focus on

Overburdened, overstressed, frustrated, unproductive

Too hard to share content/knowledge

Two-click sharing and share-on-send

Fully empowered and engaged employees free to focus on what’s important

A fast, smart search based on analytics

Top-actions view based on my priorities and behaviors

Integrated, clean, clear space accessible anywhere, anytime


“Moments in the life video” or click through demo

https://ibm.biz/BdEZD7

https://ibm.biz/BdEZD7


A range of capabilities on the cloud helps me manage my work, no matter what

my position is in the org or what different roles I’m playing throughout the day.

How can IBM Verse help me?

The

PrioritizerThe

Searcher The

Sharer

The On-the-

Go Employee

The Tech

Professional

The Business

Leader

The

Multi-tasker ME


Single personalized space for my entire workday

How can IBM Verse help me, the Multi-tasker?I have too many apps and views to get my work done: email, file

sharing, social networking, calendar, to-do list, notepad, etc.

one integrated, simplified space

lets me focus and take quick

action on criticalmatters at a

glance





built-in social

analytics let me

quickly learn

about, chat with

and invite

colleagues to

meetings





ability to quickly post

message content to my social

network saves me time

and effort





easy-to-manage mail lets me

delete it, mute it or mark it for

action


Top-actions view based on my behavior and needs

How can IBM Verse help me, the Prioritizer? I struggle to keep a view on what’s most important and end up

working extra hours just to catch up

thoughtful design lets me

take quick action including

buttons for email, chat,

contact info and much more

top bar uses analytics and my own preferences

to surface what’s

important to me





single view of top actions

owed/am owed makes me

more effectivein understanding,

managing and completing tasks





always-up calendar makes

sure I don’t miss deadlines

or meetings and lets me join with one click


Fast and smart search based on analytics

How can IBM Verse help me, the Searcher?I’m flooded with information and simply cannot find what

I’m looking for

powerful filter types and a multi-pane

results view let me drill down quickly and even preview

files

and it’s not just messages:

results return embedded links, files, tasks and

meetings

analytics cut down on

irrelevant results and uncover hidden gems I’ve forgotten

about or never knew existed


Keep everyone connected and on the same page

How can IBM Verse help me, the Sharer?It takes too much effort to download, find and upload knowledge

and files; important things die in the inbox

post-to-blog lets me amplify

important info, even entire

conversations, by moving it

from email to my communities

two-click sharing lets me

collaborate with ease and

benefit from others people’s knowledge and

assets


Keep everyone connected and on the same page

How can IBM Verse help me, the Sharer?It takes too much effort to download, find and upload knowledge

and files; important things die in the inbox

share-on-send is smart enough to

manage permissions for me based on my

actions


Seamlessly integrated anywhere, anytime access

How can IBM Verse help me, the On-the-Go Worker?When I leave my desk, I spend too much time getting set back up

and back up to speed

mobile app and cloud let me

pick up right where I left off and keeps me up to date with

ease


Integrated tool that is easy to adopt and understand

How can IBM Verse help me, the Tech Professional?My users don’t need more complexity, nor another disconnected tool

integrated web and mobile experience

works with what employees

have, now and in the future

built-in security lets users work

openly and transparently

across the enterprise without risk

easy deployment and updates via the cloud

mean I’m not the bottleneck, and I

can focus on driving business

results


Empowers employees to focus on what’s important

How can IBM Verse help me, the Business Leader?Pacesetters engaging in social business have reported an 87 percent

stronger competitive advantage in their respective markets.*

employees empowered with

the right tools leads to much

greater efficiency and productivity

connected employees

sharing knowledge and

expertise fosters growth and innovation

employees who can focus on

their actual job duties are much

more happy and engaged

* IBM 2014 Business Tech Trends report


Why does this not look like just another inbox? Because we used IBM Design Thinking. The result is an experience that helps

you manage all messages and info, no matter the source.

Design Thinking

Understand208+ Survey responses

20+ Background interviews

Explore40+ Design walk-throughs

Prototype10 Sessions of users

testing prototypes

Evaluate190+ Demos over the past 10 months

16 Usability tests on working code

230+ Participants

480+ Research Data Points

11 sponsored

Users from

IBM clients

178 customers

and Business

Partners

50 internal

participants

(IBMers)


What we’re hearing, so far

“We expect IBM Verse will significantly enhance our way of global collaboration and therefore increase the productivity of our global organization.”

SikaEdwin Meier | CIO deputy

“Wow, this is what we were waiting for! The new layout is perfect.”

Saxion UniversityRemco Angioni

“[IBM Verse] is absolutely going to help my team focus on the most important messages and people. The ability to reduce email clutter will bring clarity and focus to most everything we do on a daily basis.”

DAISteve Mullen | Director

“Reinventing email is no small task given its ubiquitous role in

our day-to-day lives. IBM has taken a radically different

approach by focusing on people, not the inbox. From

what I’ve seen of the great new features so far, it’s hard to

even call it email. IBM has created something altogether

new that we expect will significantly improve our teams’

productivity and collaborative culture.”

Allianz Suisse

Robert Spaltenstein | Head of Groupware


IBM Verse leapfrogs the competition

Other companies give you an inbox; IBM gives you a completely new approach to

the way you organize, prioritize and execute your workday

Cloud World’s leading, most complete, open,

made-for-business (secure, private,

governable) cloud. Leader in Cloud

Strategies of Online Collaboration

Software,

Lures you in with cheap storage but

really wants all your data on their

Cloud: documents, email, lists,

directories, etc.. Focused on Windows

8 and Windows Mobile, not the

platforms most users want: Apple OSX

and iOS, Android, and Win7

No on premises offering and weak

integration APIs. Designed for

consumer: experimental approach with

products quickly launched and

suddenly withdrawn, unclear

roadmaps, ad sales trump enterprise

revenue

Analytics Leader in analytics. Helps you

prioritize and focus, molding to how

you want to work.

Users remain responsible for

prioritization, while Delve and Clutter

misses deeper social insights

Google analytics does not help you

effectively prioritize your inbox and

focus on important tasks.

Mobile Enterprise mobility leader: richer

experience, broader device support,

partnership with Apple

Designed for “Windows first” vs market

leaders like Apple and Android

Requires 3rd-party mobile clients,

InBox limited to consumer email only

with no calendar, contacts, or tasks.

Social Social Software leader 5 years

running. Deep social integration,

partnership with Twitter. One efficient,

easily searchable workspace that

clears the clutter and helps you get

work done. One-click guest model.

Still focused on your documents and

email content, not you. Forced march

to Yammer confuses users (is my

document in SharePoint? Yammer?

OneDrive?). Clutter does not support

work prioritization, instead sorts your

email. Microsoft guest model requires

5 steps.

Requires additional investment in 3rd

party add-ons. Google+ lacks security

and business tools. Lots of partially

connected web apps, weak integration

via Google+. Be careful inviting guests:

Google owns their data.

Security Enterprise-grade security, privacy,

policy control, with secure guest

collaboration at no charge

Lacks a federated security approach

that spans browsers, mobile, and

desktop applications

Security designed for consumers, not

business.


IBM Verse has security and standards that matter

ibmcloud.com/social/security

En

Physical

Security

Controls &

Compliance

Encryption

Authentication

Privacy

Intrusion

Detection

2012 Gold WinnerIBM Cloud Security Solutions

Based on ISO 27001-27002

EU Directive 95/46/EC Model Clause Agreements


IBM Verse and IBM Connections – A two-pronged approach

Complementary experiences and entry points to the full enterprise social solution

Enterprise

Social

SolutionIBM Notes user

Expand to social

from email

IBM Connections user

Reimagine the mail

experience

The social user The mail user

Meetings

Mail

Social

Chat


The IBM strategyIBM Verse is part of an overarching approach to the convergence of new technologies.

IBM Enterprise Social Solutions Capitalize on IBM’s

broader strategy and key investments to create the

most intelligent, flexible and elegant platform for

businesses and institutions around the world.

Cloud EngagementAnalytics

We are making

markets by

transforming

industries and

professions

with data.

We are remaking

enterprise IT for the

era of the cloud.

We are enabling

systems of

engagement for

enterprises. And

leading by example.


IBM is the leader in creating systems of engagement with social, mobile and security leadership

~4,000social software business partner

certifications worldwide5

200,000+social communities at IBM with

300,000+active IBMers on Connections

social platform6

IBM Named a Leader in Gartner

Magic Quadrant for Enterprise

Mobility Management7

#1 Enterprise Social

Software market share leader for 5th

Consecutive Year1

More than 75% of

Fortune 100companies have licensed IBM

social software2

#2 in enterprise mailmarket share3 and

41,000+ email customers4

1 IDC Worldwide Semiannual Software Tracker, 2H 2013; 2 IBM Finance; 3 Worldwide Email Applications 2013 Vendor Shares, IDC, May 2014; 4 IBM Finance; 5 Approximately 4,000

partners, IBM Partner World database; 6 IBM 2013 Annual Report; 7: “Magic Quadrant for Enterprise Mobility Management Suites”, Gartner Feb 2014

2012 Gold WinnerIBM Cloud Security Solutions


Looking to the future

More Cloud Innovation

Continuous, no-hassle delivery of new capabilities

More Analytics with Watson and Cognea

Unleash natural language capabilities to streamline day-to-day mail,

calendaring and key tasks; virtual assistants; expanded recommendation

engines

More Mobile Leadership

Expanded capabilities for iOS, Android and Windows Phone platforms

More Social

Further blur the lines between social and mail with deeper integration of

Connections Activities with mail-based actions, and unify contacts between

mail, calendar, chat, meetings, and social

More Security Innovation

Apply new capabilities from IBM Dynamic Cloud Security to better manage

access, protect data, gain visibility and optimize operations

A glimpse at where IBM Verse is headed.

ibm verse customer presentation sven

Documents

innovative work

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engaged work style

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