ibm websphere: becoming a composable business
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Everywhere you turn now people are talking about the digital economy. How the new technologies of mobile, social, cloud, big data, and the internet of things are changing everything. This requires an organization that can reinvent itself to adapt to the change. We at IBM call this the Composable Business – it is the ability to view your business, from people, to processes, to applications -- down to the infrastructure -- as individual piece parts; the “building blocks” if you will. These building blocks can be quickly assembled and re-assembled as the market demands. So what does it take to become a Composable Business? Our experience has shown that there are 5 core principles that make up a Composable Business. It is the ability to: 1) Transform how you engage with your ecosystem 2) Restlessly reinvent and innovate your processes 3) Make better decisions with real-time Actionable Insights 4) Accelerate your time to market 5) Integrate across the enterpriseTRANSCRIPT
© 2014 IBM Corporation
The Composable Business WebSphereSeptember 2014
By Chris Schmitt, IBM
1
© 2014 IBM Corporation
Shift in personalized computing towards mobile using cloud-based services
Shift towards unbundling business offerings
Shift towards killer-apps disrupting entire industries
Shiftsin the digital economy
The information age
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requires
Success is defined by companies that adapt the fastest
The Digital Economy is changing everything about what it means to be a business
New Technologies
Social
Cloud
Mobile
Internet of Things
Big Data
New Approach
What that means
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Make better decisions with Real-time Actionable Insights
Restlessly reinvent and innovate your processes
Accelerate your time to market
Integrate across the enterprise
Transform how you engage with your ecosystem
A Composable Business forces you to rethink your enterprise
An integrated approach
An Organization Built on a New Foundation
© 2014 IBM Corporation
Empower business leaders to create new markets, engage new customers and transform business models
Provide developers an ecosystem and platform to quickly create and deploy the next killer app
Enable technology leaders to provide a
flexible, scalable, infrastructure that secures
and protects the organization
A Composable Business requires entrepreneurs
Driven By its People
© 2014 IBM Corporation
The average mobile phoneuser checks their phone
times a day
150
organizations make customer collaboration a top priority
72%
of CEOs in outperforming
Global mobile data traffic will increase26
- fold between 2010 and 2015 reaching6.
3exabytes per month by 2015
84%of Millennials
say social and user-generated content has an influence on what they buy
73%
Fewer than half of all companies have a mobile strategy and this is despitethe fact that
of strategyleaders haverealized ROI on their investment
Mobile and Social are changing engagements and how work gets done
Adapting to New Engagement Models
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Make Every Transaction Secure
Integrate your Ecosystem
Accelerate your Development Cycle
Use mobile analytics to improve outcomes at every moment
Delight your customers at every interaction
Where, when, how and with whom you engage is transforming industries
Requiring the Organization to Transform
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higher performing organizations create a culture-driven enterprise that encourages innovation and change
higher performing organizations create a culture-driven enterprise that encourages innovation and change
50%
high performers are embracing internal social networks
high performers are embracing internal social networks
43%
higher performing organizations globally integrating information technology across their enterprise
higher performing organizations globally integrating information technology across their enterprise
86%
of organizations say automation of key processes is the largest change for global integration
of organizations say automation of key processes is the largest change for global integration
35%
“How” you deliver is now just as important as “What” you deliver
Changing How it Needs to Think and Act
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Process Optimization
Institutional Knowledge
Culture
TechnologyThrough
Composable Processes
Restlessly reinvent and innovate your processes
Driving a Culture of Continuous Improvement
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connected things by 2015
1Trillion
Increase in transistors per human by 2017
3Times
gigabytes new every day
2.5 Billion
Data is an organizations new natural resource
To Capitalize on the Explosion of Data
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Context-aware
Predictive and rules-driven
Continuous real-time at massive-scale
People
Process
Systems
Data
Devices
Real-time actionable insight provides the basis for everything you do
Turning that Data into Insight and Action
© 2014 IBM Corporation
Source: IBM Center for Applied Insights, Date published: 01/22/2014
Reduce time to market
Chasers
30%
Challengers
42%
Pacesetters
71%
% Pacesetterssurpass chasers
+137%
Markets are created and shaped by the first movers…first to innovate, first to act
Requiring Speed in the Marketplace
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Integrated FlexibleOpen
Turn Ideas into Solutions
How quick you can think, build and deploy will determine the agility of your entire organization
By Shortening the Development Cycle
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Costplus
return
Costplus
Costplus
Costplus
Costplus
Value creation in traditional value chain
Total value: total costs + total returns
Consumer
Value creation in ecosystems
Total value: willingness to pay to participate in the ecosystem
Ecosystem
Source: Digital Reinvention: Preparing for a Very Different Tomorrow, IBM Institute for Business Value, by Saul Berman, Nadia Leonellii, and Anthony Marshall.
To keep pace you need the right partners to drive innovation and delivery
An Ecosystem is the Enterprise
© 2014 IBM Corporation
Enterprise integration has become ecosystem integration as your partners and customers form a new value chain
Redefining Enterprise Integration
System of engagement
System of Record
Mobile Social Security
Cloud APIs
Partners
CustomersSensors
Tools & Assets
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Social
Cloud
Mobile
Internet of Things
Big Data
The principles of the Composable Business remain the constant… how your organization implements it varies
Because Everyone is the Same but Unique
