ibsar kshitij
TRANSCRIPT
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Online Broking In
India
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Evolution of broking industry
Pre online Era Online Era Post online Era
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PRE ONLINE ERA
Open out cry method
Physical share certificate
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NEED TO GO ONLINE The rapid growth in number, volume and value of
securities leading to limitation of
handling and dealing in securities in
physical / paper mode
Harshad mehta scam leading to demateralisation
concept
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Need to provide better services
market research relationship
live quotes management
IPOs on-line asset
allocation
portfolio management tax planning
services
financial planning
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ONLINE ERA Screen based trading system
NEAT
BOLT
In the past investors had tocontact their broker to get realtime access to market data.
Online and net broking enableshim to trade on a click ofmouse Information easilyaccessible to both retail biginvestors.
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Advantages easy and efficient access to more
reports and charts
smaller organization to compete
with multinational organizations
Increased reach as more
branches and franchisee come
up
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individual can exercise it over accounts & can
comprehend what is going on when they trade
one can invest in stock and stock index options, mutual
funds, individual government and even insurance.
cheap easy fast and convenient.
A lot of information is online so they can
keep up-to-date with what is
happening in the trading world.
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absence of broker gives any trader an opportunity to take
his/her own decisions without hurry.
completing or denying a trade can be performed within a
few seconds so it's easier to manage your investments
and shorten your losses.
They have access to numerous tool to invest and can
create their own portfolio.
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Disadvantages
network crashes leads to problems and delays in order
placement
Individuals are restricted to first hand financial
guidance. This simple means that the individual is
he/she alone to.
Chances are that one has no idea who one is dealing
with on the other end, so it is advisable to gather all the
possible information about the party one is dealing with.In short do the home work and be prepared.
More transperency to sensitive and confidential data
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addicted trader gets carried away online and being to
trade for too much which cause losses for him/her.
There is a need for more effective communication linksover the internet and the ability of the server to deal with
a large volume of visitors.
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Competitors analysis on the basis of USP
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USP of Sharekhan
Online trading, user friendly and one doesn'tneed any software to access.
Good quality of services like daily SMS alerts,mail alerts, stock recommendations etc.
Ability to transfer funds from most banks.Unlike ICICI Direct, HDFCSec, etc., so investornot really needs to open an account with aparticular bank as it can establish link with
most modern banks.
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USP of angel broking
User friendly browser-based / application based onlinetrading platform.
The auto square off time is at 3:15 and an investor can buyup to 4 times the value in his account.
Trading account can be linked with popular private bankslike HDFC Bank, ICICI Bank, UTI bank etc.
Trading is available in both BSE and NSE.
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USP of Religare
Religare gives interest on unutilized cash when investor
is waiting to make next trade or an online investment.
Clients get to earn trade rewards every time they trade
in equity or invest in IPOs with them.
Online facility of placing After Market Orders is
available to investors.
Facility of investing in Equities, Derivatives, Currency
Futures, Mutual Funds and IPOs through a single login. They provide intraday reports and historical charting.
Also provide a variety of fee structures to fulfill the
needs of different types of investors
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USP of kotak securities
Through its web portal company provides a single platformfor investments in equities, Mutual Funds and currencyderivatives. Available margin can be used for any of thethree segments.
Saxo's global trading platform provided by the companyallows direct access to equities, ETF's and REITS spanning24 stock exchanges across the USA, Europe, Asia andAustralia.
In late 2008 company launched an interesting Smart Orderfeature to its online trading portal. While placing an orderto buy or sell stocks at BSE and NSE, customer can choosethis option. Once selected, this option offers customers thebest available price between BSE and NSE. This option isavailable to all the customers of the company.
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Kotak also provides a Call & Trade facility to its
customers wherein they can place and track their
orders through phone when they are away from home.
Kotak Securities provide daily SMS alerts, market
pointers, periodical research reports, stock
recommendations etc.
Kotak provides exclusive online tool to monitor what is
happening in the market and also investor can view
gains/losses in real-time.
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young management team which consists of very talented
and knowledge professionals from different fields.
a well capitalized group with net worth of 3500 crores.
It means company is armed with proper resources to
fight any adverse situation.
tremendous research calls to their clients with high
success record
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Investors are not completely aware of Nirmal Bang, so the
brand value of the company not yet created.
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The growth of capital market is very high. Investorsare now ready to invest their money
In this market because the return is much highercompare to other place for investment,
So they are ready to bear risk factor associated with it.It means volume will increase year by year in this
sector.
As Nirmal Bang having its presence in 36 location ofthe country, so company has good opportunities toextents its branches all over the country.
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Company has to face a tough competition from major
market leaders, so it will be a difficult task for Nirmal Bang
to sustain itself in this cut throat competitions.
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